Launch of new licensee sites
Playtech Limited
24 May 2006
Playtech Ltd
Launch of new licensee sites
Playtech, the AIM listed international designer, developer and licensor of
software for the gambling industry, today announces the successful launch of an
online bingo operation, Bingo Broadway, further enhancing the company's already
successful bingo portfolio.
Today's announcement brings the total number of new casino, poker and bingo site
openings operating under Playtech software since the start of the year to 16.
Additionally, it clearly illustrates Playtech's geographical diversification
strategy - which is also evident in the recent launches of new licensees Hard
Rock Casino, Odaiba Casino in Asia, XXL Club Casino in Eastern Europe and
Vegas21Club in North America. Furthermore, Playtech is expecting the launch of
further play sites in the coming months.
The company is pleased to report strong trading in April and May 2006 continuing
its extremely successful start to the year and expects to maintain this
momentum.
Under the contract with Bingo Broadway, Playtech provided the entire software
suite that enabled Bingo Broadway's operators, Paranos NV., to launch its new
offering. By joining Playtech's bingo platform, Paranos NV will benefit from
being included on Playtech's proprietary Bingoland.com network, which supports
fully customized games, complete with multiple rooms, a choice of game types,
scratch cards and embedded progressive prizes. Bingo Broadway will be able to
take immediate advantage of Bingoland's substantial resources in terms of
players, prize money and centrally prepared marketing collateral.
Avigur Zmora, Playtech CEO, commented:
'The launch of Bingo Broadway further enhances Playtech's credentials and
already in-depth knowledge of the bingo industry. It also continues to add value
to our Bingo network, Bingoland.com, for the benefit of our licensees. This
launch also adds to the considerable number of new sites already launched this
year using Playtech software. Along with current strong trading, we look forward
to further progress over the coming months.'
Candice Adams, Manager of Operations at Bingo Broadway commented:
'Throughout the development of our launch, Playtech has provided us with
exemplary service allowing us to understand the system and its capabilities. The
team has shown us the highest levels of professionalism and dedication which has
provided us with the necessary atmosphere required for us to launch the new
site.'
- ends-
For further information:
www.playtech.com
Avigur Zmora, CEO, Playtech Ltd
c/o Bell Pottinger Tel: 020 7861 3232
David Rydell / Peter Otero
Bell Pottinger Corporate & Financial Tel. 020 7861 3232
Notes to Editors
Playtech
• Playtech develops unified software platforms for the online gambling
industry, primarily targeting existing online operators wanting to upgrade
their system; sportsbooks looking to diversify and land-based operators
making their online debut.
• Playtech gaming applications include online casino, poker, bingo, live
gaming, land-based kiosk networks and fixed-odds games
• Founded in 1999, Playtech has over 250 personnel located globally,
around eighty percent of whom are engaged in research and development of
current and future gaming technologies.
• The company listed on the AIM market in March 2006
Bingo Broadway
• Owned and operated by Paranos NV., Bingo Broadway joined Playtech's
Bingoland network in May 2006
• Paranos NV has operated highly successful online Bingo operations
since 2003. As part of their new strategy, Bingo Broadway employs cutting-edge
graphics themed around Broadway, the well-known American center of theatre
• Bingo Broadway supports fully customized bingo games, complete with
multiple rooms, a choice of game types, scratch cards and embedded
progressive prizes, offering players the best service, all in one bingo hall
• Bingo Broadway's goal is to become a major quality site in the online
bingo worlds of both the USA and the UK
• For further information please visit the website: www.bingobroadway.com
This information is provided by RNS
The company news service from the London Stock Exchange