Playtech expands into Mexican market

RNS Number : 4367Y

Playtech Limited

01 March 2012

 



  Playtech Limited

('Playtech' or the 'Company')

Playtech expands into Mexico with Grupo Caliente agreement

Playtech (AIM: PTEC), the international designer, developer and licensor of software and services to the online gaming industry, is delighted to announce the signing of a software licensing agreement with Grupo Caliente ('Caliente'), Mexico's largest land-based gaming operator.

Caliente has nearly 100 years of experience in the gaming industry and currently operates over 90 land-based venues, including modern casinos and bingo halls, together with VLTs, sports betting, live greyhound racing and simulcast horse racing across Mexico, Central and South America.

The agreement with Playtech marks a significant venture into online gaming for Caliente. It covers Playtech's market-leading online casino product, including table and slot games as well as Playtech's range of highly recognisable branded games. The offering will be supported by Playtech's market leading Information Management Solution (IMS) technology platform, providing Caliente with the best means to maximise its player experience and returns.

The online offering will operate under Mexican gaming regulations, making Playtech's products available to players in Mexico and parts of Latin America. Under the terms of the agreement, Playtech and Caliente plan to extend Caliente's online offering to additional Latin American countries as opportunities arise.

Mor Weizer, Chief Executive Officer of Playtech, said: "We are delighted to have secured this agreement with one of Latin America's largest and most respected gaming operators with whom, over time, we expect to develop a valuable relationship. Our work with Caliente is in line with Playtech's strategy of entering new regulated markets and diversifies the Company's geographic footprint beyond its European and Asian marketplaces. We are very excited about this project and committed to making it a great success."

Eduardo Hernández, Chief Executive Officer of Caliente commented: "Our agreement with Playtech will provide a solid, state of the art casino platform that, combined with our current offering, will deliver the best online gaming experience to our customers. With our combined expertise and commitment to excellence, we will be able to fully expand into Latin American regulated markets."

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Further information

Playtech Ltd Mor Weizer, Chief Executive David Mathewson, Chief Financial Officer c/o Pelham Bell Pottinger Ross Hawley, Director of Investor Relations	[phone] [phone]
Collins Stewart Piers Coombs / Bruce Garrow	[phone]
Pelham Bell Pottinger David Rydell / Olly Scott / Guy Scarborough	[phone]

About Playtech

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.

Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface - the IMS. The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech has some 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies, together with 900 employees providing ancillary services.

www.playtech.com

About Grupo Caliente

Grupo Caliente, founded in 1916, is the leading gaming company in Mexico, with over 90 venues operating under its Caliente brand.

Caliente is a well-recognised Mexican company with a growing international presence in the gaming and entertainment industry, operating full featured casinos with the largest collection of electronic gaming terminals in Mexico, bingo halls, sports betting, Mexico's only live greyhound racing track and simulcast horse racing. Its entertainment offering also includes a recently constructed premier class football stadium in Tijuana.

In addition the Group provides risk control management services to all major gaming companies in Mexico and throughout Latin America and the Caribbean. Its main offices are located in Tijuana Baja California.

http://www.grupocaliente.com.mx/english/

 

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