Playtech signs long term Gala Coral contract

RNS Number : 6956K

Playtech Limited

20 July 2011

 



Playtech Limited

"Playtech" or "the Company"

Playtech signs long term Gala Coral contract

Playtech Limited, (AIM:PTEC) the international software and content provider to the online and land-based gaming industry, is pleased to announce that it has signed a significant, long-term software contract with major international gaming group, Gala Coral, to provide its leading technology platform and gaming products to Gala Coral for its online gaming businesses.

Gala Coral has a substantial online gambling business which includes a major presence in the UK bingo market as well as casino, poker, live casino and sports betting. It has an international online presence through the Eurobet brand, which is also regulated in Italy. In the UK and Italy, Gala Coral is a substantial land based operator with more than 2,000 betting shops, together with 142 bingo clubs and 27 casinos.

Playtech will provide a full range of gaming products, in addition to its cutting-edge IMS gaming management platform which will be utilised across all products available to Gala Coral players, to provide full player management, player retention and back-office tools. This is a unique offering that will allow Gala Coral to enjoy advanced management tools across all areas of its business. The platform will support Gala Coral's entire product range, including sportsbetting, and it is expected that the migration from existing suppliers to the Playtech platform and products will commence in the first half of 2012. 

Gala Coral is an existing licensee of Playtech through its GTS games platform and operates over 6,500 gaming terminals which utilise Videobet software. As part of the agreement Gala Bingo will migrate to Virtue Fusion, which will result in the Virtue Fusion network further cementing its position as the industry's largest bingo network.

Playtech's CEO, Mor Weizer said: "This is an important deal for Playtech and we are delighted to be working with Gala Coral which is a leading gaming operator across a broad range of products in the land-based and online market places."

"The strengthening of our relationship also sees a significant opportunity for both companies as Playtech's powerful IMS becomes the sole management and back office technology platform for a major operator, including for third party products. The ability to manage and optimise players' activities across all products has great benefits as it allows Gala Coral to address players' needs and maximise its performance at the same time. This deal recognises our platform's technological leadership and we are confident it will provide Gala Coral with the player management tools and functionality to drive its entire online business."

Gala Coral's Group CEO, Carl Leaver, commented: "Gala Coral already enjoys a strong working relationship with Playtech and this deal will help drive our next phase of growth. Playtech's software is market leading and, together with Gala Coral's strong brands, will underpin our future success."

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For further information contact

Playtech Ltd Mor Weizer, Chief Executive David Mathewson, Chief Financial Officer Ross Hawley, Director of Investor Relations c/o Pelham Bell Pottinger	[phone]
Collins Stewart Piers Coombs / Bruce Garrow	[phone]
Deutsche Bank Andrew Smith	[phone]
Pelham Bell Pottinger David Rydell / Olly Scott / Guy Scarborough	[phone]

About Playtech

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.

Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games.

Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface - the IMS. The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech has some 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies, together with 900 employees providing ancillary services. 

www.playtech.com

 

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