Re Agreement

RNS Number : 2112B

Playtech Limited

13 August 2008

 



Playtech Ltd

('Playtech' or 'the Company')

Playtech Announces Italian Poker Agreement with Snai S.r.l

Playtech (AIM: PTEC), the international designer, developer and licensor of software to the online and land based gaming industry, is pleased to announce a poker agreement with Snai, Italy's leading land based operator, Playtech's first Italian licensee on Playtech's Italian poker network.

Under the terms of the license agreement, Playtech provides Snai with its entire portfolio of market leading poker games in tournament form. At present, the software is downloadable in a 'play for fun' mode, which provides players with the opportunity to improve their strategies and hone their skills for free. A 'play for real money'' mode is intended for launch in Q4 2008.

Both parties are wholly committed to meeting all the Italian regulatory standards. The product has been designed specifically to appeal to Italian players and customised to meet all the functional requirements of the local market, including matching language and currency.

The product has been fully integrated with Snai's online betting system to ensure a seamless gaming experience for the Italian player.

Mor Weizer, Chief Executive Officer of Playtech, commented today: 

'As the leading software provider to the online gaming industry, working extensively in regulated markets, we are very pleased to establish our foothold in Italy through our partnership with Snai. We are delighted to have reached this agreement to offer our rich palette of poker games, supported by a transparent and efficient management system, to Italy's leading land-based operator, and we anticipate a rewarding partnership. We look forward to continue establishing our presence in the whole spectrum of regulated markets, providing top tier games and platforms to our licensees.

'Playtech has the world's largest non US liquidity pool and intends to leverage this experience, to establish a strong presence in the newly regulated Italian poker market.'

Maurizio Ughi, Chairman of Snai, said:

'Since its foundation, our company has specialised in skills-based gaming and skill games like poker are a natural evolution of our portfolio for the Italian market. Having chosen Playtech's portfolio, we are able to offer our customers two poker games, Texas Hold 'Em and Omaha. Our aim is to be the leading player in the Italian market for skill games, as we are for horse racing and sports betting. We look forward to a successful working relationship with Playtech.' 

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For Further Information: 

Mor Weizer, CEO, Playtech Ltd 

c/o Bell Pottinger Corporate & Financial             Tel:  + 44 (0)20 7861 3232        
www.playtech.com 

Tim Mickley

Collins Stewart                                                    Tel: [phone]

David Rydell / Chris Hamilton / Helen Tarbet

Bell Pottinger Corporate & Financial                   Tel: [phone]  

External Relationships and Press Office, Snai S.p.A.

Valeria Baiotto - Tel. [phone] - Cell. +39.334.600.6818 - e-mail

[e-mail]

Giovanni Fava - Tel. [phone] - Cell. +39.334.600.6819 - e-mail

[e-mail]

About Playtech 

Playtech develops unified software platforms for the online and land based gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games - are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has over 750 personnel distributed globally, around seventy five percent of whom are engaged in research and development of current and future gaming technologies. 

Website: www.playtech.com 

About Snai

Established in 1990 and quoted on the Milan stock exchange, SNAI is the leading player in Italian betting market, managing a network of 6,000 betting shops and providing a wide range of products and telematic services, tailor-made to suit the requirements of each individual agency and the local circumstances in which it operates: telematic services and technology for the collection and acceptance of bets, fantasy forecasting competitions and gaming machines ('new slot'), the provision of external know how and technology and the satellite transmission of pictures and data. In 2007, SNAI betting shops realised a total income, including bets, games and competitions, of around 4.4 billion Euros, giving SNAI a market share of some 50% in betting on horse racing, sporting and other events. SNAI was the Italian first player to accept betting via Internet, telephone, cell phones and Sky satellite decoder. It broadcasts four satellite channels, all in digital format, providing eight hours of direct broadcasting per day. SNAI owns three of Italy's largest racecourses: the historic Milan racecourse complex and the Milan and Montecatini trotting courses. 

Website: www.snai.it

 

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