Re Agreement

Playtech Limited
15 April 2008



                                  Playtech Ltd
                         ('Playtech' or 'the Company')

                     Licensee Agreement Signed with Betsson

Playtech (AIM: PTEC), the international designer, developer and licensor of
software to the online and land-based gaming industry, announces today that it
has signed a new licensing agreement to supply its market leading casino product
to Betsson (SS: BETS), one of the largest publicly traded online gambling
operators to the European market.

Under the terms of the licence agreement, Playtech will provide Betsson with its
download casino portfolio, consisting of over 110 games, and integrate its
industry leading back-end system, allowing Betsson to effectively manage and
maximise the potential of its portfolio. The bespoke product will be tailored to
meet the unique demands of Betsson and will cater for a range of local style
games, initially in 11 languages, for players based mainly across Europe. The
deal also includes the provision of Playtech's download casino to Betsson's
additional brands CherryCasino.com and CasinoEuro.com.

Mor Weizer, Chief Executive Officer of Playtech, commented today:

'We are delighted to have reached this agreement with Betsson, one of the
largest online gaming operators in Europe, and look forward to a productive
working relationship. The agreement is further evidence of Playtech's ability to
add high profile licensees to its client base whilst it also extends the Group's
customer reach and appeal in the valuable European gaming market.'

Thomas Kalita, CEO of Betsson Malta Ltd said:

'We are delighted to be able to add yet another quality product to our broad
offering. Playtech's proven track record as a software supplier, supported by
its wide range of languages is of great essence to Betsson especially when
expanding into new territories.'

                                    - ends -

For Further Information:

Mor Weizer, CEO, Playtech Ltd
c/o Bell Pottinger Corporate & Financial              Tel: [phone]
www.playtech.com

David Rydell / Christopher Hamilton
Bell Pottinger Corporate & Financial                  Tel. [phone]

About Playtech

Playtech develops unified software platforms for the online gambling industry,
primarily targeting existing online operators wanting to upgrade their system;
sportsbooks looking to diversify and land-based operators making their online
debut. Playtech gaming applications - online casino, poker, bingo, mobile
gaming, live gaming, land-based kiosk networks and fixed-odds games - are fully
intercompatible and can be freely incorporated as stand-alone applications,
accessed and funded by players through the same user account and managed by the
operator by means of a single powerful management interface. Founded in 1999,
Playtech has over 700 personnel distributed globally, around seventy five
percent of whom are engaged in research and development of current and future
gaming technologies.

Website: www.playtech.com

About Betsson

-Betsson Malta Ltd is one of the largest online gaming operators in Europe,
targeting mainly Scandinavia and Europe with casino, poker, sports betting and
bingo. Betsson operates Betsson.com, CasinoEuro.com and CherryCasino.com.
Betsson Malta Ltd is licensed in Malta.

Websites: www.betsson.com, www.casinoeuro.com, www.cherrycasino.com

Betsson AB (Publ) is a listed Swedish holding company that invests in companies
which provide gaming service over the internet. Betsson AB (publ) is listed on
the OMX Nordic Exchange

Website: www.betsson.se


                     This information is provided by RNS
            The company news service from the London Stock Exchange