Franchise Agreement
Park Plaza Hotels Limited
06 March 2008
6 March 2008
Park Plaza Hotels Limited
('Park Plaza' or 'the Group')
Franchise Agreement for art'otel, Marrakech
Park Plaza Hotels Limited, owner and operator of full-service four-star deluxe
hotels and trendy boutique hotels in Europe and the Middle East, is pleased to
announce that it has extended its franchise agreement with Global V Hospitality
Inc, to include a new art'otel in Marrakech.
The 70 room hotel, which is owned by Mr. Benbarka, Moroccan hotel developer and
acclaimed film maker, is already under construction and due to open mid 2009.
It will have a function space, traditional Moroccan restaurant, Piano Bar, roof
terrace with swimming pool and private onsite parking. Guests of the hotel will
also have access to a fitness centre, discotheque and bowling alley in the
leisure complex situated next to the hotel.
Global V Hospitality has been granted exclusive development rights, under a
territorial sub-licence agreement, to use the Group's Park Plaza brand in
Morocco, Egypt and the Gulf States. Expansion of the Company's portfolio
through franchise arrangements allows the Group to build its brand with minimal
capital investment and risk.
The Group will receive a royalty fee in respect of the new hotel, as well as
fees for services such as marketing connected with the brands (calculated as a
percentage of gross room revenues). The hotel will be operated by a local
subsidiary of Global V Hospitality Inc and is the first art'otel to open in
North Africa.
Boris Ivesha, Chief Executive Officer of Park Plaza Hotels Ltd, commented:
'Marrakech is a vibrant destination that fits perfectly with the dynamics of the
art'otel concept. The city attracts a buoyant mix of leisure and business
visitors and we are thrilled to be expanding our portfolio with this new, unique
accommodation choice that blends contemporary design and modern art with
facilities to suit all.'
www.parkplazahotels.net
Enquiries:
Park Plaza Hotels 020 7034 4800
Boris Ivesha, Chief Executive Officer
Hudson Sandler 020 7796 4133
Jessica Rouleau
Notes to Editors
Park Plaza Hotels Limited is owner, operator and franchisor of hotels in Europe,
the Middle East and Africa. The Group operates under two brands: Park Plaza
Hotels & Resorts (part of Carlson Hotels Worldwide), over which the Group has
exclusive rights in 56 countries in EMEA and art'otel, a brand to which the
Group has exclusive worldwide rights. Park Plaza Hotels also manages the luxury
all-suite Plaza on the River - Club and Residence, London.
Through it strategic partnership with Carlson, one of the world's largest travel
and hospitality companies, Park Plaza Hotels has access to Carlson's powerful
reservation and distribution system, airline partnerships with 19 airlines,
loyalty programmes such as goldpointsplusSM for guests and Look To Book(R) for
travel agents, and cross-selling opportunities.
There are currently 26 properties and over 4,700 rooms in the Group's portfolio.
By 2010, the Group's committed projects and territorial franchise agreements
are expected to increase the number of rooms to over 8,000.
Projects already under development include Park Plaza Marrakech (2009), Park
Plaza Nuremberg (2009), art'otel cologne (2009) and Park Plaza Westminster
Bridge, London (2010).
Park Plaza Hotels floated on London's AIM Stock Market in July 2007.
Global V Hospitality Inc.
Global V Hospitality Inc. is a full service hospitality management and
consulting firm specializing in hotels, resorts, and conference centres in North
America and EMEA. Global V Hospitality Inc. was launched in 1987 and has
developed and operated hotels and resorts in the US, Canada, Japan and EMEA. It
currently operates 12 hotels with a head office in Toronto and regional offices
in Casablanca and Cairo.
This information is provided by RNS
The company news service from the London Stock Exchange