Bonus Declaration

Prudential PLC
21 February 2006


Embargo: 07.00am Tuesday 21 February 2006


PRU DELIVERS EXCELLENT INCREASES FOR ITS 4.5m WITH-PROFITS CUSTOMERS

     
•    With-profits fund produces 20 per cent annual return in 2005, well ahead of 
     its major rivals who have announced to date

•    Pru's investment performance stands 'head and shoulders above the rest'
     
•    With-profits payout values boosted by up to 18 per cent

•    With-profits annuities income increased by up to 11 per cent for the
     coming year

•    All Prudential endowments and an estimated 96 per cent of Scottish Amicable 
     endowments forecast to meet repayment targets in 2006

•    £2.5 billion added to policy values


Prudential's 4.5 million with-profits customers are to receive increases of up
to 18 per cent in their policy values after the investment giant's with-profits
fund delivered an exceptional annual return of 20 per cent (before tax and
charges) in 2005.

The Pru's with-profits fund, which at £83 billion is the UK's largest, has
significantly outperformed the FTSE-100 Total Return and FTSE All-Share Total
Return indices over five and 10 years and outstripped competitor funds.  Its
nearest major competitor delivered 17.7 per cent gross in 2005.

For the second year running, Prudential has increased year-on-year payouts
across the vast majority of policies and in doing so, has raised the benchmark
significantly for the with-profits reporting season.

Prudential has achieved this outstanding result due to its superior investment
performance, its investment freedom which allows it to change the asset mix to
reflect its views on markets, and its continued focus on maintaining the
financial health of the with-profits fund.   All of this adds up to an
exceptionally strong with-profits fund.



Ned Cazalet, Cazalet Consulting, and a leading industry commentator, said: '
Looking at the nine larger with-profits funds (CGNU Life, Clerical Medical,
Commercial Union, Friends Provident, Norwich Union, Prudential, Scottish Mutual,
Scottish Widows and Standard Life) that have reported to date, the underlying
gross unsmoothed investment performance achieved by the Prudential's with-profit
assets stands head and shoulders above everybody else - a 45 per cent cumulative
return over the six calendar years from 2000 compared to an average of 20 per
cent for the rest.

'Since 2000, with-profit fund assets have generally delivered better returns
than equities. The 45 per cent return achieved by Prudential since the start of
the decade compares to the 5 per cent total cumulative return clocked up by the
FTSE All-Share index and -2.8 per cent outcome for the FTSE-100.'



Excellent increases in payout values

Crucially for savers, Pru's investment success translates into increased payouts
for all of its policies maturing in 2006 compared with their value 12 months
ago, demonstrating the attraction of holding on to long-term investments for the
full term.

Policy values on Prudence Bond increased by up to 13 per cent compared with a
year ago while values on pensions rose by up to 18 per cent.

Prudential believes this is a more significant measure for policyholders as it
shows the return on their policies over the last year rather than making a
comparison with a product maturing a year ago which is not relevant for nearly
all policyholders.

Policies in 2006 show increases compared with their position a year ago of:
     
•    10 year Prudence Bond (£10,000 single premium) up 12.7 per cent

•    15 year Personal Pension (£200 per month regular premiums) up 12.4 per cent
     
•    20 year Personal Pension (£200 per month regular premiums) up 18.3 per cent
     
•    25 year With-Profits Mortgage Endowment (£50 per month regular premiums
     based on male aged 30 at start of contract) up 16.7 per cent for Prudential 
     and 16.1 per cent for Scottish Amicable.

Note: all figures are after deduction of tax (where relevant) and charges.


Roger Ramsden, Executive Director, Prudential UK and Europe, said: 'This is a
continuing and strong validation for the concept of an actively managed and well
run with-profits fund which is delivering excellent returns for our investors.

'Prudential savers are enjoying the returns we are providing as a reward for
maintaining their investments through the turbulence and volatility of stock
markets at the start of the decade.

'We strongly believe that all with-profits funds are not the same and it's
important that investors aren't led into bad investment decisions based on
sweeping generalisations about the with-profits sector as a whole.

'This excellent performance, should make those who have doubted with-profits as
an investment method, think again. A strong office such as Prudential has proved
the worth of with-profits, demonstrating it has delivered solid and steady
returns for all investors.'

Mortgage endowments

Customers with mortgage endowments are also benefiting - all Prudential
endowments maturing this year will meet their repayment target as will an
estimated 96 per cent of Scottish Amicable policies.  The average surplus is
expected to be £3,300 and £2,600 respectively.

The long-term outlook for maturing mortgage endowments is also improving with a
significant reduction in the number of customers who will see 'red' warning
letters from Pru (down to 13 per cent) and Scottish Amicable (down to 16 per
cent).

With-profits annuities

With-profits annuities (WPA) have also performed strongly with annuities income
increased by up to 11 per cent for the coming year.

WPA are invested in the with-profits fund and promise to pay retirees an income
for the rest of their life. Crucially, WPA generate an income stream that has
the potential to grow. By contrast a fixed level annuity will not rise, so a
retiree will find that the value of their annuity is gradually reduced by
inflation.

Conventional annuity payments are backed by fixed-interest investments (mainly
corporate bonds), so when the yield on bonds falls - as it has recently - so do
annuity rates.

Conventional annuity rates are at their lowest for more than 30 years, and while
these are essentially risk-free, savers who are considering a conventional
annuity now will be locking themselves into these relatively low rates.

WPA, on the other hand, link the level of income to the performance of the
with-profits fund, which has a mix of assets that over the longer-term gives
them the prospect of income growth. The returns from these investments are paid
to annuitants as bonuses, which may vary from year-to-year. Bonuses are designed
to smooth the ups and downs of the investment markets.

WPA can also provide an attractive alternative to conventional annuities that
are linked to inflation. Although incomes from inflation-linked annuities are
guaranteed to rise in line with the Retail Price Index, the starting incomes are
usually lower.

Annual bonus rates

Annual bonus rates are being maintained on all policies.  When we decide on the
rate of the annual bonus, the main thing we consider is the return we expect our
investments to earn in the future.  We hold some of this return back to enable
us to pay final bonuses and maintain a flexible investment strategy.

We target annual bonuses to be a prudent proportion of the expected long-term
future investment return (net of tax where relevant, and charges), and we aim to
change the annual bonus rates only gradually. For the with-profits fund our
expected long-term future investment return is around 8 per cent p.a. gross.

So, annual bonuses look forward and final bonuses look back.  Therefore, it's
the final bonus that takes into account the actual investment return over the
term of the policy and it's this element of the overall return that is most
likely to change year-on-year.

With-Profits Committee

Prudential established its independent With-Profits Committee - one of the first
companies to do so - in January 2005 and the members have overseen the approach
to, and setting of, the 2006 declaration.

Committee members are Andreas Whittam Smith, First Church Estates Commissioner
and founding editor of The Independent newspaper; Michael Arnold, Head of the
Life Practice at Milliman; and Jeremy Goford, a past President of the Institute
of Actuaries.

The Committee assesses how the company balances the rights and interests of
policyholders and shareholders in relation to its with-profits funds, and
whether Prudential complies with its Principles and Practices of Financial
Management.

Full details of Prudential's 2006 bonus announcement can be downloaded from:
     
•    www.pru.co.uk/presscentre

•    www.headlinemoney.co.uk



Or contact the Pru UK press office on:

James Murray        Tel:[phone]       Mobile: [phone]
Anthony Frost       Tel:[phone]       Mobile: [phone]
Steve Colton        Tel:[phone]       Mobile: [phone]
Darragh Leeson      Tel:[phone]       Mobile: [phone]

The information contained in Prudential UK's press releases is intended solely
for journalists and should not be used by consumers to make financial decisions.
Full consumer product information can be found at www.pru.co.uk


About Prudential

Prudential plc is a leading international financial services group, providing
retail financial services and fund management in its chosen markets: the United
Kingdom, the United States, Asia and continental Europe.

Prudential has been writing life insurance in the United Kingdom for over 150
years and has had the largest long-term fund in the United Kingdom for over a
century. Today, Prudential has over 16 million customers worldwide and over £214
billion (as of 30 June 2005) of funds under management.

In the United Kingdom Prudential is a leading life and pensions provider
offering a range of retail financial products.  M&G is Prudential's UK &
European Fund Manager, with around £126 billion of funds under management.
Jackson National Life, acquired by Prudential in 1986, is a leading provider of
long-term savings and retirement products to retail and institutional customers
throughout the United States. Egg plc, in which Prudential has a 78 per cent
shareholding, provides banking, insurance and investment products through its
internet site www.egg.com.

Prudential is the leading European-based life insurer in Asia with operations in
12 countries.


*Prudential plc, a company incorporated and with its principal place of business
in the United Kingdom, and its affiliated companies constitute one of the
world's leading financial services groups. It provides insurance and financial
services directly and through its subsidiaries and affiliates throughout the
world. It has been in existence for over 150 years and has £214 billion in
assets under management, (as at 30 June 2005). Prudential plc is not affiliated
in any manner with Prudential Financial, Inc, a company whose principal place of
business is in the United States of America.



Forward-Looking Statements

This statement may contain certain 'forward-looking statements' with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words 'believes', 'intends',  'expects', 'plans', '
seeks' and 'anticipates', and words of similar meaning, are forward-looking.  By
their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits.  As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.



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