10% Stake Taken in FootFall Ltd

NewMedia SPARK PLC
17 April 2000


 NewMedia SPARK invests £1,200,000 for a 10% stake in FootFall
                             Ltd,
 as part of a £5m investment alongside Quester, Advent Venture
         Partners and Abbey National Treasury Services

NewMedia  SPARK plc ('SPARK') announces that it  has  invested
£1,200,000 in FootFall Ltd as lead investor of a £5m  funding.
The other members of the investor syndicate are Quester VCT  2
plc,  Quester  VCT  3 plc, Advent Venture Partners  and  Abbey
National Treasury Services and Enterprise VCT.

Key Points:

  *    FootFall is a leading global supplier of people counting
     technology and data to the shopping centre and retail industry
     and has numerous blue-chip clients.

  *    FootFall was founded in 1991 by John Gallagher and Brian
     Barnes, who had spotted a gap in this market for the accurate
     reporting of consumer movement and related data services.

  *    FootFall installs miniaturised video cameras in discreet
     locations  within shopping centres and retail spaces  and
     collates  the  data from these cameras via the  Internet.
     Footfall  uses this data to produce accurate reports  and
     industry benchmarks. This information is valuable to landlords
     and retail managers and has many applications, including among
     others,  income  maximisation, strategic  planning,  cost
     management and rent setting

  *    FootFall supplies over 50% of the computerised counting
     solutions in the UK Shopping Centre market, is the largest
     supplier of counting solutions in Europe and has installed the
     five largest counting systems in the world

  *     FootFall has made installations throughout the UK  and
     across Europe, Israel, Hong Kong, Taiwan, Dubai, Australia and
     New Zealand.

  *    FootFall has never raised outside funding before and has
     been profitable every year since launch.

  
Andrew Carruthers, COO of SPARK, will join the board as a Non-
Executive director. Commenting on this investment, he said:

'We  are particularly impressed with FootFall s management and
their  achievement  in  dominating  the  European  market  for
counting  solutions without any form of outside financing.  We
believe  the market for counting data is still in its  infancy
and  that  FootFall  is  well positioned  to  provide  defacto
industry standard benchmarks.'

Commenting  on  this  investment,  John  Gallagher,   Managing
Director of FootFall, said:

'We  are delighted to have attracted such a prestigious  group
of investors who we believe will add considerable value to our
business.  FootFall now has the firepower to create the  first
globally  recognised industry benchmarks and we shall continue
to expand our business both internationally and throughout the
portfolios of our existing clients.'


For further information, please contact:

NewMedia SPARK
Andrew Carruthers                       Tel No: 0207 851 7777

Buchanan Communications
Lisa Baderoon                           Tel No: 0207 466 5000

On behalf of Advent Venture Partners
Vanessa Anderson / Liz Ware / Tariq Haq Tel No:  020 7253 2252


NOTES TO EDITORS:

NewMedia SPARK

NewMedia  SPARK  plc,  listed on the London  Stock  Exchange's
Alternative  Investment  Market, is one  of  Europe's  leading
listed technology and Internet investment companies.

SPARK  is  building a portfolio of investments in  early-stage
companies  in the UK, Scandinavia and elsewhere in Europe  and
the  United States. Based principally in London and Stockholm,
SPARK  has  one of the largest and most experienced  teams  in
Europe, with skills ranging from investment banking to  active
involvement  in  the  formation  and  running  of  new   media
companies.

Our portfolio spans the following sectors:

*    Internet transaction platforms
*    Interactive entertainment
*    Wireless infrastructure and applications
*    Web infrastructure tools
*    Internet content and commerce

Advent Venture Partners

Advent   Venture  Partners  (www.adventventures.com)   is   an
independent  technology  venture  capitalist  specialising  in
investing in technology and healthcare companies in the UK and
Continental Europe.  It is headquartered in London.

Advent  Venture  Partners  and its associates  currently  have
total  funds under management of £180 million and it typically
invests  between  £500,000  and £7  million  in  each  of  its
investments.

Since  1981, Advent Venture Partners has invested in over  140
unquoted companies in the UK, Europe and the US, with some  32
going public.