8.83% Stake Taken in crocus.co.uk for £750,000

NewMedia SPARK PLC 17 December 1999 NewMedia SPARK plc invests in crocus.co.uk together with Lord Rothschild and Henry Kravis NewMedia SPARK plc ('SPARK') has invested £750,000 for an 8.83% stake in crocus.co.uk, a gardening e-commerce startup. SPARK's investment is being made in conjunction with a consortium including Lord Rothschild and Henry Kravis, the US financier, which has invested a further £750,000. crocus.co.uk aims to be the first web site offering horticultural products and advice to the UK gardening market, estimated by independent research to grow from £2bn in 1998 to £2.7bn in 2003. The web site will be launched in early 2000. The UK gardening market continues to grow rapidly, driven by greater house ownership and increased media coverage of gardening subjects, particularly on TV. The management of crocus.co.uk believes that the site will have significant advantages over existing retail channels, such as garden centres, will be more competitively priced, offer a wider range of stock, and more comprehensive advice and extensive suggestions for gardeners. The founders of crocus.co.uk - Mark and Peter Fane - bring substantial horticultural experience to the offering. Both Mark and Peter Fane, who are Chairman and Managing Director respectively of Waterers Landscape plc, will be devoting the majority of their time to the new venture. Waterers, formed in 1984, has a turnover of £16m and is a market leader in supplying grounds maintenance services to corporate customers and local authorities. Waterers, which recently won the Millennium Dome contract and has won 13 Gold Medals at the Chelsea Flower Show, has 450 staff and 12 depots around the country These resources will be made available to crocus.co.uk together with existing supplier and distribution networks. Lord Rothschild, who has significant experience of the sector through his twenty year association with Clifton Nurseries, will be joining the Board of crocus.co.uk. Tom Teichman, Chairman of SPARK, said: 'It is a delight to find such an experienced team in a strong market sector. The product offering will be a very good use of the internet combined with top quality product supply'. Commenting on the investment, Lord Rothschild said: 'Having had gardening interests for many years, I am delighted to have the opportunity of investing in such a potentially strong e-commerce offering to the rapidly expanding UK gardening community.' Commenting on crocus.co.uk, Mark Fane, Chief Executive said: 'With our direct experience and established horticultural infrastructure crocus.co.uk will be the first significant internet gardening offer in the UK. The potential is clearly seen by the quality of investors that crocus has attracted and we look forward to offering the public what they want: top information and a larger selection of plants and products at prices cheaper than available anywhere else'. _________________________________________________________ For further information please contact: NewMedia SPARK 07007 333 123 Tom Teichman, Chairman crocus.co.uk 07801 915 901 Mark Fane, CEO Buchanan Communications 020 7466 5000 Lisa Baderoon / Tim Anderson
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