Director/PDMR Shareholding

NewMedia SPARK PLC
30 September 2005


SCHEDULE 11

NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS
     
1)   Name of company

     NewMedia Spark plc


2)   Name of director

     Andrew Betton


3)   Please state whether notification indicates that it is in respect of 
     holding of the shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a 
     holding of that person's spouse or children under the age of 18 or in 
     respect of a non-beneficial interest

     
4)   Name of the registered holder(s) and, if more than one holder, the number 
     of shares held by each of them (if notified)

     
5)   Please state whether notification relates to a person(s) connected with the 
     Director named in 2 above and identify the connected person(s)

     
6)   Please state the nature of the transaction. For PEP transactions please 
     indicate whether general/single co PEP and if discretionary/non 
     discretionary


7)   Number of shares/amount of stock acquired


8)   Percentage of issued class


9)   Number of shares/amount of stock disposed


10)  Percentage of issued class


11)  Class of security


12)  Price per share


13)  Date of transaction


14)  Date company informed


15)  Total holding following this notification


16)  Total percentage holding of issued class following this notification


If a director has been granted options by the company please complete the 
following boxes
     
17)  Date of grant

     30 September 2005


18)  Period during which or date on which exercisable

     Exercisable from the date each year that it is confirmed by the 
     Remuneration Committee that the performance targets have been achieved for 
     the year in question. Exercisable up to 29 September 2015.


19)  Total amount paid (if any) for grant of the option

     Nil


20)  Description of shares or debentures involved: class, number

     4,545,545 Ordinary 2.5p shares


21)  Exercise price (if fixed at time of grant) or indication that price is to 
     be fixed at time of exercise

     11p


22)  Total number of shares or debentures over which options held following this 
     notification

     4,759,545


23)  Any additional information

     One fifth of the share options awarded will vest each year from 2006 to 
     2010 subject to meeting performance targets. The performance target will be 
     assessed after completion of the annual audit for the years 2006 to 2010. 
     The performance target is growth in net assets per share. Growth in net 
     assets per share in excess of 10% per annum over five years (61% in total) 
     will lead to all options vesting. Growth in net assets per share less than 
     5% per annum will lead to no options vesting. Performance between 5% and 
     10% per annum will lead to options vesting proportionately.

     Further details of the executive share option scheme are available in the 
     Notice of Annual General Meeting 2005, available for download from 
     www.newmediaspark.com. The scheme was approved by the shareholders of
     NewMedia SPARK at the Annual General Meeting held on 15 September 2005.


24)  Name of contact and telephone number for queries

     Andrew Betton, Company Secretary & Finance Director, 020 7851 7721


25)  Name and signature of authorised company official responsible for making 
     this notification

     As above


Date of Notification

         30 September 2005




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