Investment

NewMedia SPARK PLC
13 July 2000


             NewMedia SPARK plc invests £600,000
      in Touch Clarity Limited to develop internet-based
          Customer Relationship Management software
                              
NewMedia  SPARK plc, the technology and internet  investment
company,  today  announced that it has invested  an  initial
£600,000   in  Touch  Clarity  Limited.  Touch  Clarity   is
developing  Customer Relationship Management (CRM)  software
which will improve the commercial efficiency of websites  by
enabling  them  to present users with personalized  content.
Touch  Clarity will use data-mining technology and a  shared
repository of user information to help websites present more
relevant  information  to  their  users  which  will  reduce
attrition, increase dwell times and e-commerce revenues.  It
is  estimated  that  the global CRM  market  will  be  worth
£10.5bn a year by 2003 with an annual growth rate of 49%.

The  investment  forms part of an initial  £1  million  seed
round  of  venture capital funding from NewMedia  SPARK  and
JAFCO  Co.,  Limited,  a  leading Japanese  venture  capital
investor.   The funds will enable Touch Clarity  to  develop
and  package  its  first  product,  aimed  at  the  internet
marketplace.  Touch  Clarity  intends  to  develop   further
products  for  other  interactive  media  such  as   digital
television  and wireless.  NewMedia SPARK has an  option  to
invest  a  further £900,000 and JAFCO a further £600,000  to
bring the total investment to £2.5 million.

Touch  Clarity  was  founded  by  Paul  Phillips  and   Alex
Kelleher.  Paul  Phillips was previously  European  Managing
Director  of  Urban Science, a leading data mining  software
supplier  and  Alex Kelleher was founder and  CEO  of  Vivid
Edge,  the London based internet consultancy which was  sold
to  Framfab  earlier  this year. Alex remains  Non-Executive
Chairman of Framfab UK.

Commenting  on  the  investment, Andrew Carruthers,  COO  of
NewMedia SPARK plc, said:

'We   believe  that  there  is  huge  market  potential  for
effective   personalization  tools  across  all  interactive
media. We are pleased to have the opportunity to invest in a
pioneering  company  in this field with  a  highly  credible
management  team and a distinctive business  model.  We  are
also pleased to be working with JAFCO on this investment and
we  look  forward  to further co-operative investments  with
them in the future.'

Paul Phillips, CEO of Touch Clarity said:

'The  Internet  is an immature medium that is  about  to  go
through  some radical changes.  Touch Clarity is  one  of  a
handful  of  companies world-wide in  the  race  to  develop
software  that  enables web-sites to become active  learning
systems.'

Alex  Kelleher,  Director of Sales and  Marketing  at  Touch
Clarity, said:

'Our  software will have far-reaching consequences in  terms
of   making  web-sites  accountable  and  efficient.   I  am
confident  that  the market is now ready  for  sophisticated
personalization tools.'

Akira  Oka,  Head  of  JAFCO's  investment  team  in  London
commented:

'We believe that Touch Clarity is addressing enormous under-
served demand in the eCRM space.  We are very excited to
work with the management with strong track records in this
business.  We are also pleased to be working with a leading
internet investor, NewMedia SPARK.  We look forward to
developing a good relationship on this investment and more
opportunities to collaborate with them in the future.'

_____________________________________
For further information, please contact:

NewMedia SPARK                          0207 851 7777
Fenella Copas

Buchanan Communications                 0207 466 5000
Tim Anderson/Isabel Petre

Touch Clarity
Paul Phillips                           07884 311 848
Alex Kelleher                           0976 272 232


Notes to Editors

NewMedia SPARK

NewMedia  SPARK  plc, listed on the London Stock  Exchange's
Alternative  Investment Market, is one of  Europe's  leading
listed technology and internet investment companies.

SPARK  is  building its portfolio of investments  in  early-
stage  companies  in the UK, Scandinavia  and  elsewhere  in
Europe. Based principally in London and Stockholm, SPARK has
one  of  the  largest and most experienced teams in  Europe,
with  skills  ranging  from  investment  banking  to  active
involvement  in  the  formation and  running  of  new  media
companies.   SPARK's  current portfolio  of  46  investments
spans the following sectors: Internet transaction platforms,
Interactive   entertainment,  Wireless  infrastructure   and
applications, Web infrastructure tools, Internet content and
commerce.

Touch Clarity

Touch Clarity creates software that proactively explores and
learns  about  customers by observing online behaviour,  and
then maximizes the commercial performance of online content.

The  founders  are  Paul Phillips, former European  Managing
Director  of  data  mining company Urban Science,  and  Alex
Kelleher,  Former  CEO of leading London  internet  services
company Vivid Edge (now Framfab). The unique combination  of
experience  and core technology available to  Touch  Clarity
make  it  one  of  the  best positioned  companies  to  take
advantage of the growing market of content personalization.