Director/PDMR Shareholding

Sage Group PLC

05 December 2024

 

DIRECTOR/PDMR SHAREHOLDING

5 December 2024

The Sage Group plc. ("Sage")

Notification of Transaction of Persons Discharging Managerial Responsibilities ("PDMRs")

This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.

On 4 December 2024, Sage was notified that Cath Keers, who is a member of the Sage Executive Leadership Team, sold 101,311 ordinary shares of 1^4/77 pence each in Sage ("Shares") at a price of £13.1155 per share.

Upon the vesting and release on 2 December 2024 of share awards granted under The Sage 2016 Deferred Share Bonus Plan and The Sage Group plc 2015 Performance Share Plan (the "Awards"), Cath Keers became beneficially entitled to 92,932 Shares. On 4 December 2024, Sage was also notified that Cath Keers sold 43,928 of the Shares in respect of which she became beneficially entitled at £13.0967 per share to cover tax liabilities arising on the vesting/release of the Awards.

Following these transactions, the resultant total shareholding of Cath Keers is 49,004 Shares.

Notifications and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Cath Keers
2	Reason for the notification
a)	Position/status	Chief Marketing Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
	Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Sale of ordinary shares of 14/77 pence each in Sage
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£13.1155	101,311
d)	Aggregated information	N/A - single transaction
	- Aggregated volume
	- Price
e)	Date of the transaction	3 December 2024
f)	Place of the transaction	London Stock Exchange

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Cath Keers
2	Reason for the notification
a)	Position/status	Chief Marketing Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
	Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Delivery of ordinary shares following a vesting of an award granted on 2 December 2021 under The Sage Group plc 2016 Deferred Share Bonus Plan
c)	Price(s) and volume(s)
			Price	Volume
			Nil	15,223
d)	Aggregated information	N/A - single transaction
	- Aggregated volume
	- Price
e)	Date of the transaction	2 December 2024
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Cath Keers
2	Reason for the notification
a)	Position/status	Chief Marketing Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
	Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Acquisition of ordinary shares by PDMR following release of Shares granted on 2 December 2021 under The Sage Group plc 2015 Performance Share Plan
c)	Price(s) and volume(s)
			Price	Volume
			Nil	77,709
d)	Aggregated information	N/A - single transaction
	- Aggregated volume
	- Price
e)	Date of the transaction	2 December 2024
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Cath Keers
2	Reason for the notification
a)	Position/status	Chief Marketing Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The Sage Group plc.
b)	LEI	2138005RN5XYLTF8G138
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares
	Identification code	ISIN: GB00B8C3BL03
b)	Nature of the transaction	Sale of ordinary shares to cover tax liabilities arising on the vesting on 2 December 2024 of an award granted on 2 December 2021 under The Sage Group plc 2016 Deferred Share Bonus Plan, and the release of ordinary shares subject to an award granted on 2 December 2021 under The Sage Group plc 2015 Performance Share Plan
c)	Price(s) and volume(s)
			Price	Volume
			£13.0967	43,928
d)	Aggregated information	N/A - single transaction
	- Aggregated volume
	- Price
e)	Date of the transaction	4 December 2024
f)	Place of the transaction	London Stock Exchange

Name of contact:	Mohor Roy
Telephone number of contact:	[phone]

 

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