Sainsbury's appoints Marketing Director

RNS Number : 1095M

Sainsbury(J) PLC

10 August 2011

 



10 August 2011

Sainsbury's strengthens leadership team as Mark Horgan joins as Marketing Director

Sainsbury's has today (Wednesday 10^th August) announced the appointment of Mark Horgan as its new Marketing Director.  Mark, who joins Sainsbury's from MasterCard where he is Managing Director of its Access Prepaid Worldwide subsidiary, will join Sainsbury's Operating Board reporting to Mike Coupe, Sainsbury's Group Commercial Director.

In his role at Sainsbury's, Mark will lead Customer Insights and Loyalty, Brand Communications and Non-Food Marketing. Marketing strategy was previously led by Gwyn Burr prior to her appointment as Customer Service and Colleague Director in July 2010.  It is anticipated that Mark will start in his new position within the next six months.

Prior to joining MasterCard, Mark has undertaken a variety of operational roles and is a seasoned marketing director with a background in FMCG and retail. He has worked for a number of top brands and previous positions he has held include European CEO at The Number (118 118), Group Marketing & Strategy Director at MFI Group and Regional Brand Director at Mars Confectionery. His early career was spent at Nestle where he joined as a Physicist following his graduation from the University of Strathclyde.

Mike Coupe, Sainsbury's Group Commercial Director, said:

"Mark brings with him a wealth of experience and I am sure will be a real asset to the team. He has a fantastic background working for some of the world's high profile brands and he has the expertise needed to develop the brand and to be a great success at Sainsbury's."  

Commenting on his appointment, Mark Horgan said:

"Sainsbury's is one of the UK's most respected companies. It is renowned as a brand with an innovative, exciting approach to marketing that listens and quickly responds to the needs of its customers, something that is vitally important in the competitive world of retail."

"The talented team it has in place has delivered a number of industry leading campaigns over the last few years and I look forward to working with them to develop new ideas in the future."

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Mark's previous positions include:

2011 - present:             MasterCard, Managing Director Access Prepaid Worldwide

2009 - 2011:                 Travelex*, Managing Director Cards & Mobile Payments

2007 - 2009:                 The Number (118 118), European CEO

2005 - 2007:                 The Number (118 118), UK & Ireland CEO

2003 - 2005:                 MFI Group, Retail Director

1999 - 2002:                 MFI Group, Group Marketing & Strategy Director

1999 - 1999:                 Mars Confectionary, Regional Brand Director, Mars Bar

1998 - 1999:                 United Biscuits, European Brand Director

(*Acquired by MasterCard, December 2010)

Our strong ethical approach has been at the heart of our business, ever since we opened our first store back in 1869. Our five values provide the framework for how we do business at Sainsbury's. They guide us in everything we do - from key business decisions to day-today activities.

In the current economic climate our values remain just as relevant. Although customers are increasingly price-conscious, ethical and environmental issues remain important for them.

We believe that by considering the wider social, environmental and economic impacts of our business, we are able to meet our customers' expectations by acting responsibly on their behalf. This ultimately delivers long-term shareholder value by securing our future ability to grow as a profitable business.

 

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