Launch of Scionliving.com Online Shop

RNS Number : 2313B

Sanderson Design Group PLC

09 June 2021

 

For immediate release

9 June 2021

RNS REACH

SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

Launch of scionliving.com online shop

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, announces that the innovative online partnership between the Scion brand and Design Online Ltd is now live at www.scionliving.com . The launch of this online shop follows the Company's collaboration agreement announced on 20 November 2020 with Design Online, a business formed by the leading internet retailer Jane Clayton and Company.

The Scion online shop sells the brand's products direct to consumers and brings together for the first time core wallpaper and fabric collections with the wide range of Scion's licensing product.

This online collaboration develops the Group's digital strategy and also delivers against the goals of targeting brands on key audiences, increasing brand awareness and driving consumer demand.

The scionliving.com website features tailor-made branded instructional and inspirational content across all product categories and will also utilise user-generated-content to heighten the brand's appeal to consumers. 

Bertie Clayton, Managing Director of Jane Clayton and Company and Design Online, says : "We're so excited to launch scionliving.com, combining our industry expertise in digital marketing and e-commerce with Scion's modern designs and zesty colours. Via the scionliving.com website, the best attributes of Scion's portfolio are brought into full view, and we're delighted to bring the brand to new audiences."

Lisa Montague, Chief Executive Officer of Sanderson Design Group, says : "The online route to market appeals to the heart of Scion's core audience, as well as the brand's ethic of fun-loving, joyous designs. We're thrilled to launch this innovative website, and to be working with the dedicated e-commerce team at Jane Clayton and Company."

For further information:

Sanderson Design Group PLC	c/o Buchanan [phone]
Lisa Montague, Chief Executive Officer
Michael Williamson, Chief Financial Officer
Caroline Geary, Company Secretary
Investec Bank plc (Nominated Adviser and Broker)	[phone]
David Anderson / Alex Wright / Ben Farrow
Buchanan	[phone]
Mark Court / Sophie Wills / Toto Berger / Charlotte Slater

[e-mail]

Notes for editors:

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Scion, Anthology and Clarke & Clarke.

The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people and its products are sold worldwide. It has showrooms in London, New York, Chicago, Paris, Amsterdam and Dubai.

Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.

For further information please visit: www.sandersondesigngroup.com

 

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