New PhD Nutrition 'Life' Range

RNS Number : 1439H

Science in Sport PLC

02 August 2021

 

2 August 2021

AIM: SIS

Science in Sport plc

("Science in Sport" or "the Company")

New PhD Nutrition 'Life' Range

Science in Sport, the premium performance nutrition company serving elite athletes, sports enthusiasts and the active lifestyle community, is pleased to announce the launch of a major new product range, 'Life', to be sold under its active lifestyle nutrition brand, PhD Nutrition ("PhD").

The new range marks a significant expansion of PhD's offering and has been designed as a comprehensive range of premium supplements that optimise both physical and mental well-being.  The range includes products that promote gut health, sleep quality, mental performance and metabolic wellness. It is expected to appeal to a wide range of consumers, including both PhD's core active lifestyle audience and those interested in broader well-being.

The new range comprises eight products, 'Complete', 'Reset', 'Mind', 'Vital', 'Relax', 'Move', 'Boost' and 'Digest'. Each product is formulated to enhance particular aspects of health, and the range as a whole supports physical and mental function throughout the day.

All the products were developed following extensive research, in line the Group's science-led approach to product development, and in collaboration with athletes and members of the active lifestyle community.

Brief details on each of the new products are below:

· 'Complete' - a new-generation, plant-based, meal replacement product, which contains 23 key vitamins and minerals. It is available as a powder in a range of flavours, and can be mixed with water or almond milk to create a shake, added to foods or smoothies, or used as a cooking ingredient;

· 'Reset' - a night-time formula of amino acids and minerals that promotes quality sleep. It is available as capsules, a hot chocolate drink and as a juice;

· 'Mind' - a research driven blend of key nootropics, adaptogens and amino acids that supports optimal mental performance and helps to reduce fatigue. It is available as capsules, a powder and as a juice;

· 'Vital'  - a research driven blend of vitamins, minerals and active ingredients that supports optimal health and metabolic wellness. It is available as capsules, powder and as sugar-free gummies;

· 'Relax' - a research driven blend of adaptogens, nootropics and botanicals that support mental wellbeing. It is available as capsules;

· 'Move' - a tailored combination of collagen, vitamins and minerals that maintains joint and bone strength and health. It is available as capsules and powder;

· 'Boost' -  a blend of vitamin C, zinc and beta glucans that boosts your immune system. It is available as capsules and in effervescent tablets; and

· 'Digest' -  a research driven blend of gut-friendly cultures that support healthy gut function. It is available as a powder, capsules and sugar-free gummies.

Stephen Moon, Chief Executive Officer of Science in Sport plc, said:

"This is a major launch for PhD, our active lifestyle nutition brand, its biggest of the year. The new 'Life' range is comprehensive and designed to support a healthy, active lifestyle. We have used the latest scientific research to formulate products that promote physical and mental wellness throughout the day, and help to achieve peak performance.

"The range brings exciting new products to existing PhD Nutrition customers and will appeal more broadly to people wishing to boost their general well-being."

For more information about the Life range, visit: www.phd.com/Life

Science in Sport plc	T: 020 7400 3700
Stephen Moon, CEO
James Simpson, CFO
KTZ Communications	T: 020 3178 6378
Katie Tzouliadis Dan Mahoney

About Science in Sport plc

www.sisplc.com

Headquartered in London, Science in Sport plc is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the active lifestyle community. The Company has two highly regarded brands, PhD Nutrition, a premium active-nutrition brand targeting the active lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams.

The two brands are sold internationally through the Company's phd.com and scienceinsport.com digital platforms, third-party online sites, including Amazon and Tmall, and an extensive retail distribution in the UK and internationally, including major supermarkets, high street chains and specialist sports retailers. This omnichannel footprint enables the Company to address the full breadth of the sports nutrition market, forecast to be £13 billion worldwide by 2023.

PhD is one of the UK's leading active nutrition brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since its launch in 2005. The range now comprises powders, bars and supplements, including the high protein, low sugar range, PhD Smart. PhD brand ambassadors include leading fitness influencers Ross Edgley and Obi Vincent. The PhD brand is an official partner to the Tough Mudder Challenge and Race Series.

SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and recovery. SiS is an official sports nutrition supplier to over 250 professional teams, organisations and national teams around the world, including INEOS Grenadiers Cycling Team. SiS supplies more than 150 professional football clubs in the UK, Europe and the USA and is Performance Research Partner to the English Football Association.

For further information, please visit phd.com and scienceinsport.com

 

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