New Mobile Messaging Patent

Messaging International Plc
14 September 2006

   Messaging International Plc / Market: AIM / Epic: MES / Sector: Technology

14 September 2006

                  Messaging International Plc ('the Company')

                          New Mobile Messaging Patent



Messaging International Plc, the AIM-traded provider of innovative messaging
services, has received a US and Canadian patent (patent no. 7,103,348), for its
Mobile Station (MS) message selection identification system, which enables users
to seamlessly reply to messages across various messaging services.  The Company
is currently looking at ways to exploit the strengths of the patent, including
levying licensing fees on both current and future vendors.  A European patent
for the method is pending.



The method, already widely used, uniquely associates each message with a number,
identifies the type of message, and enables the subscriber to reply or receive
the message across a variety of messaging services including email, SMS, MMS,
voice phone services, or internet URLs.  For example, a mobile email service may
allow a user to receive emails to his mobile phone as a text message, which he
may then reply to via a text.  This text message can then be delivered to the
original sender as an email.



The patent can identify the telephone line number on which the incoming message
is received and match the message to the telephone number of the subscriber.
The quantity of numbers allocated can be limited and managed, enabling a single
number to be reused at any one time by millions of users.  This provides
considerable ease of use for the end user and cost savings to the operator.



Messaging International CEO, Guy Levit, said: 'This huge breakthrough for the
Company demonstrates our commitment to the sector and represents a significant
step in confirming Messaging International as a leading provider of messaging
services worldwide. The patent broadens our range of services, has the potential
to provide additional revenue streams and highlights our promise to investors to
play an integral role in the rapidly maturing messaging market.'



                                  * * ENDS * *



For further information visit www.telemessage.com or contact:

Guy Levit            Messaging International Plc        Tel: [phone]

Isabel Crossley      St Brides Media & Finance Ltd      Tel: [phone]



Notes



Messaging International Plc



Messaging International Plc joined AIM in August 2005 with the objective of
becoming a leading provider in the rapidly growing multimedia messaging market.
Its 100% owned subsidiary, TeleMessage Ltd (www.telemessage.com), provides
cross-platform media messaging management systems and applications.  These are
designed to enable PC, browser, mobile phone and wireline telephone users to
send, receive and manage voice messages, email, text, IM and MMS across various
media platforms.  It supports multiple languages, text to speech conversion,
e-mail notification, unlimited text length, and direct reply to text
capabilities, all illustrating the uniqueness of the service. The Company has a
number of contracts with major blue chip companies including Rogers Wireless,
the largest wireless provider in Canada.



Further details to the patent:



Mobile communications protocols, such as SMS and paging, allow for the
transmission of short text-only messages to a cellular telephone (mobile station
or MS).  In the SMS protocol a telephone number may be attached to an SMS
message that is sent to an MS, allowing the recipient of an SMS message to reply
to the message, either by dialling the telephone number indicated, or, in some
implementations, simply by pressing the 'SEND' button or otherwise initiating a
telephone call from the MS without dialling the telephone number.  In those
implementations that support it, initiating a telephone call while displaying an
SMS message to which a telephone number has been attached will cause the
telephone number to be automatically dialled.



Some commercial message services employ known computer telephony integration
(CTI) techniques to enable a subscriber to receive voice mail, email, and other
types of messages at a central computer server which then forwards notifications
of the arrival of such messages to the  subscriber's MS in the form of SMS
messages.  The SMS message may simply be a generic notification that a message
has been received for the subscriber at the server, or may contain a portion of
the message in a text format, aiding the subscriber in identifying the sender
and/or determining the message's importance to the subscriber.  In order to hear
the full message the subscriber may then call the message service by dialling a
telephone number known to the subscriber or, where the telephone number of the
message service is attached to each SMS message, by pressing the 'SEND' button
or otherwise initiating the call as described above.



Once the message service has been contacted, the subscriber must identify the
message that the subscriber wishes to hear.  This may be done by reading the
content of the SMS message to an operator or by navigating an automated menu
system that is responsive to voice commands or dual tone multi-frequency (DTMF)
signals.  In the case of an automated menu system, the subscriber generally must
listen to a portion of each message received and then provide an indication
whether or not the subscriber wishes to hear the complete message.  Where tens
of SMS message notifications are received at an MS, navigating such a menu
system is tedious and time-consuming.



Messaging International's invention provides a system for identifying a message
selection made at an MS that overcomes the disadvantages described above.  A
system is provided whereby a unique telephone number is attached to each message
sent to an MS from a central server.



Each number connects the subscriber to the central server along a different
telephone line.  When the subscriber presses the 'SEND' button or otherwise
initiates the call, the telephone number which is attached to the
currently-displayed message is automatically dialled.



By identifying the telephone number of the telephone line on which the incoming
call is received, and by identifying the telephone number of the subscriber
using automatic number identification (ANI) techniques, the server may identify
the message that is currently displayed on the subscriber's MS without receiving
further input by the subscriber.



The full message associated with the identified message may then be provided to
the subscriber via audio link.  In this manner a subscriber may hear the full
message associated with a currently-displayed message simply by pressing the '
SEND' button or otherwise initiating a call.  Furthermore, the technology can
uniquely associate a different inbound telephone number with each of a plurality
of messages destined for the MS.



The technology of associating the subscriber's address identifier can be
extended to a group consisting of a URL, an e-mail, an instant message, an SMS,
an EMS, an MMS and a telephone number specifically associated with said
messages..

Full details of the patent can be found at http://patft.uspto.gov/netacgi/
nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=
1&f=G&l=50&co1=AND&d=PTXT&s1=7,103,348.PN.&OS=PN/7,103,348&RS=PN/7,103,348 .




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