Director Shareholding

St. Ives PLC
12 June 2001

                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

ST. IVES PLC


2)  NAME OF DIRECTOR

MILES EMLEY


3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

HOLDING OF A DIRECTOR


4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)



5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)



6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary



7)  Number of shares/amount of
    stock acquired



8)   (N/A %)
    of issued Class



9)  Number of shares/amount
    of stock disposed



10)  ( N/A %)
    of issued Class



11) Class of security



12) Price per share



13) Date of transaction



14) Date company informed



15) Total holding following this notification



16) Total percentage holding of issued class following this notification



     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

11 JUNE 2001


18) Period during which or date on which exercisable

1 AUGUST 2006 - 31 JAN 2007


19) Total amount paid (if any) for grant of the option


NIL

20) Description of shares or debentures involved: class, number.


5,130 ORIDNARY SHARES

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

411P


22) Total number of shares or debentures over which options held
    following this notification

5,892


23) Any additional information



24) Name of contact and telephone number for queries


P.C. HARRIS   020 7928  8844

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification     12 JUNE 2001