Director Shareholding

St. Ives PLC
24 April 2002




                       DEALINGS BY DIRECTORS - PART I


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    MILES LOVELACE BRERETON EMLEY

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    HOLDING OF A DIRECTOR

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    AS ABOVE

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    EXERCISE OF EXECUTIVE SHARE OPTIONS

7)  Number of shares/amount of
    stock acquired

    230,000

8)   (0.223%)
    of issued Class

    

9)  Number of shares/amount
    of stock disposed

    SEE PART II

10)  ( N/A %)
    of issued Class



11) Class of security

    ORDINARY SHARES OF TEN PENCE EACH

12) Price per share

    200,000 @ 292.33P
    30,000  @ 320.00P

13) Date of transaction

    24 APRIL 2002

14) Date company informed

    24 APRIL 2002

15) Total holding following this notification

    251,773

16) Total percentage holding of issued class following this notification

    0.244%

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    N/A

18) Period during which or date on which exercisable

    N/A

19) Total amount paid (if any) for grant of the option

    N/A

20) Description of shares or debentures involved: class, number.

    N/A

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

    N/A

22) Total number of shares or debentures over which options held
    following this notification

    N/A

23) Any additional information

    SEE PART II - ACCOMPANYING NOTIFICATION OF PART SALE

24) Name of contact and telephone number for queries

    PHILIP HARRIS    020 7928 8894  X 337

25) Name and signature of authorised company official responsible for
    making this notification   

    Date of Notification       24 APRIL 2002                          



                       DEALINGS BY DIRECTORS - PART II


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    MILES LOVELACE BRERETON EMLEY

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    HOLDING OF A DIRECTOR

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    AS ABOVE

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    SALE

7)  Number of shares/amount of
    stock acquired

    N/A

8)   (N/A %)
    of issued Class



9)  Number of shares/amount
    of stock disposed

    172,500

10)  (0.167%)
    of issued Class



11) Class of security

    ORDINARY SHARES OF TEN PENCE EACH

12) Price per share

    424P

13) Date of transaction

    24 APRIL 2002

14) Date company informed

    24 APRIL 2002

15) Total holding following this notification

    79,273

16) Total percentage holding of issued class following this notification

    0.077%

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    N/A

18) Period during which or date on which exercisable

    N/A

19) Total amount paid (if any) for grant of the option

    N/A

20) Description of shares or debentures involved: class, number.

    N/A

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

    N/A

22) Total number of shares or debentures over which options held
    following this notification

    N/A

23) Any additional information

    SEE PART I - ACCOMPANYING NOTIFICATION OF EXERCISE

24) Name of contact and telephone number for queries

    PHILIP HARRIS   020 7928 8844  X 337

25) Name and signature of authorised company official responsible for
    making this notification     

    Date of Notification    24 APRIL 2002                             


                      This information is provided by RNS
            The company news service from the London Stock Exchange