Director Shareholding

St. Ives PLC
31 October 2002

                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    WAYNE ANGSTROM

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    HOLDING OF DIRECTOR

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    GRANT OF EXECUTIVE SHARE OPTIONS

7)  Number of shares/amount of
    stock acquired

    N/A

8)   (N/A %)
    of issued Class



9)  Number of shares/amount
    of stock disposed

    N/A

10)  ( N/A %)
    of issued Class



11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

    N/A

16) Total percentage holding of issued class following this notification

    N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    30 OCTOBER 2002

18) Period during which or date on which exercisable

    30 OCTOBER 2005 - 29 OCTOBER 2012

19) Total amount paid (if any) for grant of the option
     
    NIL

20) Description of shares or debentures involved: class, number.

    37,500 ORDINARY SHARES OF 10p EACH

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise
     
    315p

22) Total number of shares or debentures over which options held
    following this notification

    142,500 (EXECUTIVE OPTIONS)

23) Any additional information

    GRANT OF OPTIONS UNDER 2001 EXECUTIVE SHARE OPTION SCHEME

24) Name of contact and telephone number for queries

    P C HARRIS - 020 7928 8844 EXT 337

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification      31 OCTOBER 2002
                           

                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    BRIAN EDWARDS

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    HOLDING OF DIRECTOR

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    GRANT OF EXECUTIVE SHARE OPTIONS

7)  Number of shares/amount of
    stock acquired

    N/A

8)   (N/A %)
    of issued Class



9)  Number of shares/amount
    of stock disposed

    N/A

10)  ( N/A %)
    of issued Class



11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

    N/A

16) Total percentage holding of issued class following this notification

    N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    30 OCTOBER 2002

18) Period during which or date on which exercisable

    30 OCTOBER 2005 - 29 OCTOBER 2012

19) Total amount paid (if any) for grant of the option
     
    NIL

20) Description of shares or debentures involved: class, number.

    50,000 ORDINARY SHARES OF 10p EACH

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise
     
    315p

22) Total number of shares or debentures over which options held
    following this notification

    225,000 (EXECUTIVE OPTIONS)

23) Any additional information

    GRANT OF OPTIONS UNDER 2001 EXECUTIVE SHARE OPTION SCHEME

24) Name of contact and telephone number for queries

    P C HARRIS - 020 7928 8844 EXT 337

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification      31 OCTOBER 2002



                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    MILES EMLEY

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    HOLDING OF DIRECTOR

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    GRANT OF EXECUTIVE SHARE OPTIONS

7)  Number of shares/amount of
    stock acquired

    N/A

8)   (N/A %)
    of issued Class



9)  Number of shares/amount
    of stock disposed

    N/A

10)  ( N/A %)
    of issued Class



11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

    N/A

16) Total percentage holding of issued class following this notification

    N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    30 OCTOBER 2002

18) Period during which or date on which exercisable

    30 OCTOBER 2005 - 29 OCTOBER 2012

19) Total amount paid (if any) for grant of the option
     
    NIL

20) Description of shares or debentures involved: class, number.

    55,000 ORDINARY SHARES OF 10p EACH

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise
     
    315p

22) Total number of shares or debentures over which options held
    following this notification

    185,000 (EXECUTIVE OPTIONS)

23) Any additional information

    GRANT OF OPTIONS UNDER 2001 EXECUTIVE SHARE OPTION SCHEME

24) Name of contact and telephone number for queries

    P C HARRIS - 020 7928 8844 EXT 337

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification      31 OCTOBER 2002

                        DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    RAYMOND MORLEY

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    HOLDING OF DIRECTOR

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    GRANT OF EXECUTIVE SHARE OPTIONS

7)  Number of shares/amount of
    stock acquired

    N/A

8)   (N/A %)
    of issued Class



9)  Number of shares/amount
    of stock disposed

    N/A

10)  ( N/A %)
    of issued Class



11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

    N/A

16) Total percentage holding of issued class following this notification

    N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    30 OCTOBER 2002

18) Period during which or date on which exercisable

    30 OCTOBER 2005 - 29 OCTOBER 2012

19) Total amount paid (if any) for grant of the option
     
    NIL

20) Description of shares or debentures involved: class, number.

    35,000 ORDINARY SHARES OF 10p EACH

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise
     
    315p

22) Total number of shares or debentures over which options held
    following this notification

    95,000 (EXECUTIVE OPTIONS)

23) Any additional information

    GRANT OF OPTIONS UNDER 2001 EXECUTIVE SHARE OPTION SCHEME

24) Name of contact and telephone number for queries

    P C HARRIS - 020 7928 8844 EXT 337

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification      31 OCTOBER 2002

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