Director Shareholding

St. Ives PLC
4 August 2003


                'Director's Share Interests - Patrick Martell


The following discloses the share interests of Mr. Patrick Martell in 10p
Ordinary Shares of St Ives plc, which subsisted at the date of his appointment
on 1st August 2003.


Shares held beneficially: 6,653 
Name of registered holder: S.G. Hambros Trust Company (Guernsey) Ltd


Share options subsisting at the date of appointment:


Date of Grant:               Option      Number of Shares       Period during 
                             Price       over which options     which option 
                                         are outstanding        exercisable
 
17.10.96                     468.33p     10,000                17.10.99-16.10.03 
14.11.97                     520.84p     10,000                14.11.00-13.11.04 
17.11.98                     320.84p     10,000                17.11.01-16.11.05 
20.10.99                     558p        10,000                28.10.02-27.10.06 
30.11.02                     315p        30,000                30.11.02-29.11.12

          
At the date of his appointment Mr. Martell also held options over a maximum of
19,959 10p Ordinary Shares in the Company under the rules of the St Ives plc
Equity Partnership Plan (EPP). These options were granted in November 2002
following the purchase by him of 6,653 shares in the Company. The exercise price
is nil and the option is exercisable between 26.11.05 and 25.05.06.


All of the above options are only exercisable to the extent that certain
performance conditions are achieved.


By virtue of his participation in the EPP together with certain other directors
and senior executives, Mr. Martell is interested in 500,000 10p Ordinary Shares
in St Ives plc held by S.G. Hambros Trust Company (Guernsey) Ltd, discretionary
trustee of the St Ives plc UK and Overseas Employee Trusts.' 



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