Directorate Change

St. Ives PLC
10 December 2003


                                   St Ives plc 

                    Appointment of Non-Executive Directors

St Ives plc announces the appointment of Dame Sue Tinson and Simon Marquis as
non-executive directors with effect from 1st January 2004. Sue Tinson is also a
non-executive director of Yorkshire Building Society, Chime Communications plc
and Carlton Broadcasting. Simon Marquis is the Chairman of ZenithOptimedia (UK).

                                                            10 December 2003

Enquiries :   Miles Emley
              Chairman, St Ives plc       020 7928 8844

              John Antcliffe 
              Smithfield                  020 7903 0665


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