Holding in Company

St. Ives PLC
30 January 2001


                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

SCUDDER THREADNEEDLE INVESTMENT (ZURICH FINANCIAL SERVICES)

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

PLEASE SEE BELOW LETTER OF NOTIFICATION

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

PLEASE SEE BELOW LETTER OF NOTIFICATION

5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class

9)   Class of security

ORDINARY SHARES OF 10P EACH

10)  Date of transaction



11)  Date company informed

18 JANUARY 2001

12)  Total holding following this notification

2,800,000
              
13)  Total percentage holding of issued class following this notification

2.68%

14)  Any additional information

HOLDING FALLEN UNDER THE 3% NOTIFIABLE INTEREST

15)  Name of contact and telephone number for queries

     020 7928 8844

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification .30 JANUARY 2001.................


To St Ives plc

SECTION 198 COMPANIES ACT 1985

We refer to the letter dated 20 December 2000, disclosing a Notifiable Interest
of Zurich Financial Services and its Group in the shares of your Company.

In accordance with the provisions of the above Section and on behalf of the
above, we would inform you that it has ceased to have a notifiable interest over
shares in your Company.

From Scudder Threadneedle