Holding in Company

St. Ives PLC 11 May 2001 DEALINGS BY SUBSTANTIAL SHAREHOLDERS 1) NAME OF COMPANY ST. IVES PLC 2) NAME OF SHAREHOLDER HAVING A MAJOR INTEREST PRUDENTIAL PLC INCL. M&G 3) Please state whether notification indicates that it is in respect of holding of the Shareholder named in 2 above or in respect of a non-beneficial interest or in the case of an individual holder if it is a holding of that person's spouse or children under the age of 18 PLEASE SEE LETTER BELOW OF NOTIFICATION 4) Name of the registered holder(s) and, if more than one holder, the number of shares held by each of them. PLEASE SEE LETTER BELOW OF NOTIFICATION 5) Number of shares/amount of stock acquired. 6) ( N/A %) of issued Class 7) Number of shares/amount of stock disposed 8) ( N/A %) of issued Class 9) Class of security ORDINARY SHARES OF 10P EACH 10) Date of transaction 11) Date company informed 11 MAY 2001 12) Total holding following this notification 11,497,140 13) Total percentage holding of issued class following this notification 11.03% 14) Any additional information SHARE CAPITAL 104,239,381 15) Name of contact and telephone number for queries P.C. HARRIS 020 7928 8844 16) Name and signature of authorised company official responsible for making this notification Date of Notification ......11 MAY 2001 . LETTER TO: ST. IVES PLC DATED: 11 MAY 2001 COMPANIES ACT 1985 (AS AMENDED) DISCLOSURE OF INTERESTS IN SHARES In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act'), we write to inform you that Prudential plc and certain of its subsidiary companies have a notifiable interest in the issued share capital of your company as detailed in the schedule below. For the purposes of S210 of the Act, the address for those companies identified in the schedule below is Laurence Pountney Hill London EC4R OHH. LETTER FROM: TOM DOWLER FOR AND ON BEHALF OF PRUDENTIAL PLC NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10 AS AT 10 MAY 2001 PERCENTAGE HOLDINGS ARE CALCULATED USING AN ISSUED SHARE CAPITAL OF 104,234,381 ORD0.10 SHARES REGISTERED HOLDING % TOTAL NOTIFIABLE PRUDENTIAL PLC 11,497,140 11.03 INTEREST CHASE NOMINEES LTD PENS 45,100 CHASE NOMS LT A/C 14914 422,308 CHASE NOMS LTD 27,000 CHASE NOMS LTD A/C 14915 96,850 CLYDESDALE BK (H.OFF) NOMS LTD 644,845 CLYDESDALE BK NOMS LTD CHA 1,855,446 CLYDESDALE BK NOMS LTD MGB 604,587 CLYDESDALE BK NOMS LTD MGF 612,500 CLYDESDALE BK NOMS LTD MGH 369,901 CLYDESDALE BK NOMS LTD MGT 7,700 GUERNSEY NOMS LTD GP470 45,500 M&G (LOMBARD ST) NOMS FPE 119,600 MAGIM HSBC GIS NOM (UK) SALI 68,000 NORTHERN TRUST 4,200 PRUCLT HSBC GIS NOM (UK) PAC AC 6,026,953 PRUCLT HSBC GIS NOM (UK) PHL AC 145,296 PRUCLT HSBC GIS NOM (UK) PPL AC 18,000 RBSTB NOMINEES LIMITED 15,879 ROY NOMINEES 578079 275,000 ROY NOMS LTD 578060 92,475 REGISTERED HOLDING % M&G GROUP LIMITED 11,481,261 11.01 CHASE NOMINEES LTD PENS 45,100 CHASE NOMS LT A/C 14914 422,308 CHASE NOMS LTD 27,000 CHASE NOMS LTD A/C 14915 96,850 CLYDESDALE BK (H.OFF) NOMS LTD 644,845 CLYDESDALE BK NOMS LTD CHA 1,855,446 CLYDESDALE BK NOMS LTD MGB 604,587 CLYDESDALE BK NOMS LTD MGF 612,500 CLYDESDALE BK NOMS LTD MGH 369,901 CLYDESDALE BK NOMS LTD MGT 7,700 GUERNSEY NOMS LTD GP470 45,500 M&G (LOMBARD ST) NOMS FPE 119,600 MAGIM HSBC GIS NOM (UK) SALI 68,000 NORTHERN TRUST 4,200 PRUCLT HSBC GIS NOM (UK) PAC AC 6,026,953 PRUCLT HSBC GIS NOM (UK) PHL AC 145,296 PRUCLT HSBC GIS NOM (UK) PPL AC 18,000 ROY NOMINEES 578079 275,000 ROY NOMS LTD 578060 92,475 REGISTERED HOLDING % M&G INVESTMENT 11,473,561 11.00 MANAGEMENT LIMITED CHASE NOMINEES LTD PENS 45,100 CHASE NOMS LT A/C 14914 422,308 CHASE NOMS LTD 27,000 CHASE NOMS LTD A/C 14915 96,850 CLYDESDALE BK (H.OFF) NOMS LTD 644,845 CLYDESDALE BK NOMS LTD CHA 1,855,446 CLYDESDALE BK NOMS LTD MGB 604,587 CLYDESDALE BK NOMS LTD MGF 612,500 CLYDESDALE BK NOMS LTD MGH 369,901 GUERNSEY NOMS LTD GP470 45,500 M&G (LOMBARD ST) NOMS FPE 119,600 MAGIM HSBC GIS NOM (UK) SALI 68,000 NORTHERN TRUST 4,200 PRUCLT HSBC GIS NOM (UK) PAC AC 6,026,953 PRUCLT HSBC GIS NOM (UK) PHL AC 145,296 PRUCLT HSBC GIS NOM (UK) PPL AC 18,000 ROY NOMINEES 578079 275,000 ROY NOMS LTD 578060 92,475 REGISTERED HOLDING % M&G LIMITED 11,481,261 11.01 CHASE NOMINEES LTD PENS 45,100 CHASE NOMS LT A/C 14914 422,308 CHASE NOMS LTD 27,000 CHASE NOMS LTD A/C 14915 96,850 CLYDESDALE BK (H.OFF) NOMS LTD 644,845 CLYDESDALE BK NOMS LTD CHA 1,855,446 CLYDESDALE BK NOMS LTD MGB 604,587 CLYDESDALE BK NOMS LTD MGF 612,500 CLYDESDALE BK NOMS LTD MGH 369,901 CLYDESDALE BK NOMS LTD MGT 7,700 GUERNSEY NOMS LTD GP470 45,500 M&G (LOMBARD ST) NOMS EPE 119,600 MAGIM HSBC GIS NOM (UK) SALI 68,000 NORTHERN TRUST 4,200 PRUCLT HSBC GIS NOM (UK) PAC AC 6,026,953 PRUCLT HSBC GIS NOM (UK) PHL AC 145,296 PRUCLT HSBC GIS NOM (UK) PPL AC 18,000 ROY NOMINEES 578079 275,000 ROY NOMS LTD 578060 92,475 REGISTERED HOLDING % THE PRUDENTIAL 6,112,953 5.86 ASSURANCE CO LTD MAGIM HSBC GIS NOM (UK) SALI 68,000 PRUCLT HSBC GIS NOM (UK) PAC AC 6,026,953 PRUCLT HSBC GIS NOM (UK) PPL AC 18,000

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