Holding in Company

St. Ives PLC
14 December 2001



                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

     ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     PRUDENTIAL PLC, INCLUDING M&G

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     SEE NOTIFICATION BELOW

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

     SEE NOTIFICATION BELOW

5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class

9)   Class of security

     ORDINARY SHARES OF TEN PENCE EACH

10)  Date of transaction



11)  Date company informed

     14 DECEMBER 2001    

12)  Total holding following this notification

     11,164,906
               
13)  Total percentage holding of issued class following this notification

     10.88%

14)  Any additional information

     ST IVES PLC ISSUED SHARE CAPITAL AS AT 14 DECEMBER 2001 102,661,001 


15)  Name of contact and telephone number for queries

     PHILIP HARRIS, COMPANY SECRETARY - 020 7928-8844 ext 337

16)  Name and signature of authorised company official responsible for 
     making this notification


     Date of Notification 14 DECEMBER 2001


LETTER TO ST IVES PLC

Companies Act 1985 (as amended);
Disclosure of Interests in Shares

In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act'), 
we write to inform you that Prudential plc and certain of its subsidiary 
companies have a notifiable interest in the issued share capital of your company
as detailed in the schedule below.

For the purposes of S210 of the Act, the address for those companies identified 
in the attached schedule is Laurence Pountney Hill London EC4R 0HH.

From:  Tom Dowler
       for and on behalf of Prudential plc


            Notifiable Position Report for ST IVES ORD GBP0.10
                        as at 13 December 2001


Percentage holdings are calculated using an issued share capital of 102,612,671 
ORD GBP 0.10 shares

                    Registered Holder             Holding     %  
 
Prudential Plc                                   11,164,906  10.88 Total        
                                                                   Notifiable
                                                                   Interest

                     CHASE NOMS LTD A/C 14914       422,308
                     CHASE NOMS LTD                  27,000
                     CLYDESDALE BK NOMS LTD (MGPX)   19,700
                     CLYDESDALE BK NOMS LTD CHA   1,855,446
                     CLYDESDALE BK NOMS LTD MGB   1,250,000
                     CLYDESDALE BK NOMS LTD MGF     305,600
                     CLYDESDALE BK NOMS LTD MGH     369,901
                     CLYDESDALE NOMS LTD MGT         10,600
                     HOW & CO (EUT)                 609,092
                     M&G (LOMBARD ST) NOMS FPE       53,800
                     MAGIM HSBC GIS NOM(UK)SALI      68,000
                     NORTRUST NOMS LTD               53,506
                     PRUCLT HSBC GIS NOM(UK)
                              PAC AC              5,826,953
                     PRUCLT HSBC GIS NOM(UK)
                              PPL AC                 18,000
                     ROY NOMINEES 578079            275,000


            Notifiable Position Report for ST IVES ORD GBP0.10
                        as at 13 December 2001


Percentage holdings are calculated using an issued share capital of 102,612,671 
ORD GBP 0.10 shares

                    Registered Holder             Holding     %  
 
M&G Group Limited                              11,115,600  10.83 

                     CHASE NOMS LTD A/C 14914       422,308
                     CHASE NOMS LTD                  27,000
                     CLYDESDALE BK NOMS LTD (MGPX)   19,700
                     CLYDESDALE BK NOMS LTD CHA   1,855,446
                     CLYDESDALE BK NOMS LTD MGB   1,250,000
                     CLYDESDALE BK NOMS LTD MGF     305,600
                     CLYDESDALE BK NOMS LTD MGH     369,901
                     CLYDESDALE NOMS LTD MGT         10,600
                     HOW & CO (EUT)                 609,092
                     M&G (LOMBARD ST) NOMS FPE       53,800
                     MAGIM HSBC GIS NOM(UK)SALI      68,000
                     NORTRUST NOMS LTD                4,200
                     PRUCLT HSBC GIS NOM(UK)
                              PAC AC              5,826,953
                     PRUCLT HSBC GIS NOM(UK)
                              PPL AC                 18,000
                     ROY NOMINEES 578079            275,000

            Notifiable Position Report for ST IVES ORD GBP0.10
                        as at 13 December 2001


Percentage holdings are calculated using an issued share capital of 102,612,671 
ORD GBP 0.10 shares

                    Registered Holder             Holding     %  
 
M&G Investment Management Ltd                  11,105,000  10.82 

                     CHASE NOMS LTD A/C 14914       422,308
                     CHASE NOMS LTD                  27,000
                     CLYDESDALE BK NOMS LTD (MGPX)   19,700
                     CLYDESDALE BK NOMS LTD CHA   1,855,446
                     CLYDESDALE BK NOMS LTD MGB   1,250,000
                     CLYDESDALE BK NOMS LTD MGF     305,600
                     CLYDESDALE BK NOMS LTD MGH     369,901
                     HOW & CO (EUT)                 609,092
                     M&G (LOMBARD ST) NOMS FPE       53,800
                     MAGIM HSBC GIS NOM(UK)SALI      68,000
                     NORTRUST NOMS LTD                4,200
                     PRUCLT HSBC GIS NOM(UK)
                              PAC AC              5,826,953
                     PRUCLT HSBC GIS NOM(UK)
                              PPL AC                 18,000
                     ROY NOMINEES 578079            275,000

            Notifiable Position Report for ST IVES ORD GBP0.10
                        as at 13 December 2001


Percentage holdings are calculated using an issued share capital of 102,612,671 
ORD GBP 0.10 shares

                    Registered Holder             Holding     %  
 
M&G Limited                                     11,115,600  10.83 

                     CHASE NOMS LTD A/C 14914       422,308
                     CHASE NOMS LTD                  27,000
                     CLYDESDALE BK NOMS LTD (MGPX)   19,700
                     CLYDESDALE BK NOMS LTD CHA   1,855,446
                     CLYDESDALE BK NOMS LTD MGB   1,250,000
                     CLYDESDALE BK NOMS LTD MGF     305,600
                     CLYDESDALE BK NOMS LTD MGH     369,901
                     CLYDESDALE NOMS LTD MGT         10,600
                     HOW & CO (EUT)                 609,092
                     M&G (LOMBARD ST) NOMS FPE       53,800
                     MAGIM HSBC GIS NOM(UK)SALI      68,000
                     NORTRUST NOMS LTD                4,200
                     PRUCLT HSBC GIS NOM(UK)
                              PAC AC              5,826,953
                     PRUCLT HSBC GIS NOM(UK)
                              PPL AC                 18,000
                     ROY NOMINEES 578079            275,000

The Prudential Assurance Company Limited          5,912,953    5.76

                     MAGIM HSBC GIS NOM(UK)SALI      68,000
                     PRUCLT HSBC GIS NOM(UK)
                             PAC AC               5,826,953
                     PRUCLT HSBC GIS NOM(UK)
                             PPL AC                  18,000