Holding(s) in Company

St. Ives PLC
25 June 2002


                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

     ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     AXA SA AND SUBSIDIARY COMPANIES

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     PLEASE REFER TO LETTER BELOW


4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

     PLEASE REFER TO LETTER BELOW


5)   Number of shares/amount of stock acquired.

      -

6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed

      -

8)   ( N/A %) of issued Class

9)   Class of security

     ORDINARY SHARES OF 10 PENCE EACH

10)  Date of transaction

     
11)  Date company informed

     24 JUNE 2002

12)  Total holding following this notification

     3,988,195
               
13)  Total percentage holding of issued class following this notification

     3.87%

14)  Any additional information

     ST IVES PLC ISSUED SHARE CAPITAL AT 24 JUNE 2002 - 103,121,434

15)  Name of contact and telephone number for queries

     PHILIP HARRIS
     COMPANY SECRETARY
     020 7928 8844 x 337

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ....25 JUNE 2002



LETTER TO ST IVES PLC - DATED 24 JUNE 2002 

NOTIFICATION OF INTEREST(S) IN SHARES UNDER SECTION 198 COMPANIES ACT 1985 
('THE ACT')

ST IVES plc

This notification supersedes any previous notification from AXA Investment 
Managers UK Ltd.

We are writing on behalf of AXA S.A. of 25 Avenue Matignon, 75008 Paris and its
subsidiaries who are deemed to have an interest in these shares.

AXA S.A. knows that they were interested in 3,988,195 ord 10p shares in the
103,093,571 share capital immediately after the time when the obligation of
disclosure arose pursuant to section 198 of the Act, These shares are
represented a beneficial interest of 3,986,315 shares ( 3.87%), and a non-
beneficial interest of 1,880 shares (0.00%).

The identity of each registered holder of the shares to which this notice 
relates, so far as as known to AXA Investment Managers UK Ltd, as at 21/06/02, 
is as per the Appendix below.

This notification of change is due to a decrease in the beneficial interest 
holding from 4.07% to 3.87%.
 
FROM AXA INVESTMENT MANAGERS


                      DISCLOSURE OF INTEREST IN SHARES OF
            APPENDIX - NOTICE UNDER SECTION 198 OF THE COMPANIES ACT 1985
                       ST IVES PLC ORD 10p SHARES

 Total number of shares held as at 21/06/02 was 3,988,195 the breakdown of 
 which is set out below:
                                                               
Name of the                     Number of  Particulars of      Registered as
Company/Fund                    Shares     Beneficial Owners   

AXA UK Investment Co ICVC          1,880   Trustees of AXA UK  HSBC Global Custody Nominee (UK) Limited   
UK Tracker Fund                            Investment co ICVC
(Non-Beneficial)                           UK Tracker Fund    

Sun Life Assurance Society     1,689,000   Sun Life Assurance  HSBC Global Custody Nominee (UK) Limited   
Plc                                        Society Plc     
(Beneficial)              

Sun Life Pensions                 30,000   Sun Life Pensions   Smith & Williamson Nominees Ltd
Management Ltd                             Management Ltd        
(Beneficial)     

Sun Life Pensions                  7,315   Sun Life Pensions   RBSTB Nominees designation Sunpen
Management Ltd                             Management Ltd        
(Beneficial)     

AXA Sun Life plc               2,260,000   AXA Sun Life plc    AXA Sun Life plc
(fmly Axa Equity & Law                    (fmly Axa Equity &
Life Assurance Society plc)                Law Life Assurance
(Beneficial)                               Society plc)         

                                           Holding as % of Issued Capital
    Total Beneficial Interest  3,986,315          3.87
Total Non-Beneficial Interest      1,880          0.00
                               ---------         ------
                      Total    3,986,195          3.87%
                               =========         ======


                      This information is provided by RNS
            The company news service from the London Stock Exchange