Holding(s) in Company

St. Ives PLC
28 October 2003

                           SCHEDULE 10
 
             NOTIFICATION OF MAJOR INTERESTS IN SHARES


1)   NAME OF COMPANY

ST. IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

AXA SA AND ITS SUBSIDIARY COMPANIES

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

PLEASE REFER TO LETTER BELOW

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

PLEASE REFER TO LETTER BELOW


5)   Number of shares/amount of stock acquired.



6)   Percentage of issued Class


7)   Number of shares/amount of stock disposed


8)   Percentage of issued Class


9)   Class of security

ORDINARY SHARES OF 10 PENCE EACH

10)  Date of transaction



11)  Date company informed

28 OCTOBER 2003

12)  Total holding following this notification

UNKNOWN
               
13)  Total percentage holding of issued class following this notification

BELOW 3%

14)  Any additional information

ST IVES PLC
ISSUED SHARE CAPITAL AS AT
28 OCTOBER 2003  103,253,633

15)  Name of contact and telephone number for queries

PHILIP HARRIS
COMPANY SECRETARY
020 7928 8844 X 408

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification .... 28 OCTOBER 2003 ....................



Letter to St. Ives PLC dated 28 October 2003


NOTIFICATION OF INTEREST(S) IN SHARES UNDER SECTION 198 
COMPANIES ACT 1985 ('THE ACT')

St Ives plc

This notification supersedes any previous notification from AXA Investment 
Managers UK Ltd.

We are writing on behalf of AXA S.A. of 25 Avenue Matignon, 75008 Paris and its 
subsidiaries who no longer have a notifiable interest in any ord GBP 0.10 shares 
in the 103,199,330 share capital.

Fro Axa SA.


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