Holding(s) in Company

St. Ives PLC
22 January 2004


                           SCHEDULE 10
 
             NOTIFICATION OF MAJOR INTERESTS IN SHARES


1)   NAME OF COMPANY

     ST IVES PLC


2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     PRUDENTIAL PLC AND ITS SUBSIDIARIES

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     SEE BELOW


4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

     SEE BELOW


5)   Number of shares/amount of stock acquired.

     N/A


6)   Percentage of issued Class

     N/A

7)   Number of shares/amount of stock disposed

     N/A

8)   Percentage of issued Class

     N/A

9)   Class of security

     ORDINARY SHARES OF 10P EACH


10)  Date of transaction

     NOT KNOWN


11)  Date company informed

     21ST JANUARY 2004


12)  Total holding following this notification

     10,501,309

               
13)  Total percentage holding of issued class following this notification

     10.17%


14)  Any additional information

     ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 22ND JANUARY 2004 IS 103,291,174
     ORDINARY SHARES OF 10P EACH


15)  Name of contact and telephone number for queries

     PHILIP HARRIS
     020 7928 8844


16)  Name and signature of authorised company official responsible for 
     making this notification


     Date of Notification    22ND JANUARY 2004


LETTER TO:  ST IVES PLC
            21 January 2004

COMPANIES ACT 1985 (AS AMENDED);
DISCLOSURE OF INTERESTS IN SHARES

In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act'),
we write to inform you that Prudential plc and certain of its subsidiary
companies have a notifiable interest in the issued share capital of your company
as detailed in the schedule below.

For the purposes of S210 of the Act, the address for those companies identified
in the schedule below.

From:  Richard Harding
       for and on behalf of Prudential plc


                Notifiable Position Report for ST IVES ORD GBP0.10
                            as at 20 January 2004

Percentage holdings are calculated using an issued share capital of 103,246,633
ORD GBP0.10 shares

                    Registered Holder                         Holding               %     

Prudential Plc                                                10,501,309           0.17     Total Notifiable Interest

                    CHASE NOMINEES LTD A/C 3787                    6,268

                    CHASE NOMINEES LTD A/C 3789                   91,131

                    CHASE NOMS LT A/C 14914                      292,633

                    CHASE NOMS LTD                                10,736

                    CHASE NOMS LTD A/C 14920                       2,659

                    CLYDESDALE BK NOMS LTD CHA                 1,900,000

                    CLYDESDALE BK NOMS LTD MGB                 1,500,000

                    CLYDESDALE BK NOMS LTD MGH                   600,000

                    CLYDESDALE BK NOMS LTD MGT                    16,000

                    M&G (LOMBARD ST) NOMS FPE                     15,746

                    MAGIM HSBC GIS NOM (UK) SALI                  48,273

                    MGIM A/C DBL A/C FBFT                         19,337

                    NORTRUST NOMS LTD                            739,666

                    PRUCLT HSBC GIS NOM (UK) PAC AC            4,976,953

                    PRUCLT HSBC GIS NOM (UK) PPL AC               39,000

                    ROY NOMINEES 578079                           47,849

                    ROY NOMS LTD 578052                           24,877

                    ROY NOMS LTD 578141                           54,190

                    ROY NOMS LTD 578192                          115,991


                Notifiable Position Report for ST IVES ORD GBP0.10
                            as at 20 January 2004

Percentage holdings are calculated using an issued share capital of 103,246,633
ORD GBP0.10 shares

                    Registered Holder                         Holding               %     

M&G Group Limited                                             10,424,453           10.09         

                    CHASE NOMINEES LTD A/C 3787                    6,268

                    CHASE NOMINEES LTD A/C 3789                   91,131

                    CHASE NOMS LT A/C 14914                      292,633

                    CHASE NOMS LTD                                10,736

                    CHASE NOMS LTD A/C 14920                       2,659

                    CLYDESDALE BK NOMS LTD CHA                 1,900,000

                    CLYDESDALE BK NOMS LTD MGB                 1,500,000

                    CLYDESDALE BK NOMS LTD MGH                   600,000

                    CLYDESDALE BK NOMS LTD MGT                    16,000

                    M&G (LOMBARD ST) NOMS FPE                     15,746

                    MAGIM HSBC GIS NOM (UK) SALI                  48,273

                    MGIM A/C DBL A/C FBFT                         19,337

                    NORTRUST NOMS LTD                            662,810

                    PRUCLT HSBC GIS NOM (UK) PAC AC            4,976,953

                    PRUCLT HSBC GIS NOM (UK) PPL AC               39,000

                    ROY NOMINEES 578079                           47,849

                    ROY NOMS LTD 578052                           24,877

                    ROY NOMS LTD 578141                           54,190

                    ROY NOMS LTD 578192                          115,991


                Notifiable Position Report for ST IVES ORD GBP0.10
                            as at 20 January 2004

Percentage holdings are calculated using an issued share capital of 103,246,633
ORD GBP0.10 shares


                    Registered Holder                         Holding               %     

M&G Investment
Management Limited                                            10,389,116           10.06

                    CHASE NOMINEES LTD A/C 3787                    6,268

                    CHASE NOMINEES LTD A/C 3789                   91,131

                    CHASE NOMS LT A/C 14914                      292,633

                    CHASE NOMS LTD                                10,736

                    CHASE NOMS LTD A/C 14920                       2,659

                    CLYDESDALE BK NOMS LTD CHA                 1,900,000

                    CLYDESDALE BK NOMS LTD MGB                 1,500,000

                    CLYDESDALE BK NOMS LTD MGH                   600,000

                    M&G (LOMBARD ST) NOMS FPE                     15,746

                    MAGIM HSBC GIS NOM (UK) SALI                  48,273

                    NORTRUST NOMS LTD                            662,810

                    PRUCLT HSBC GIS NOM (UK) PAC AC            4,976,953

                    PRUCLT HSBC GIS NOM (UK) PPL AC               39,000

                    ROY NOMINEES 578079                           47,849

                    ROY NOMS LTD 578052                           24,877

                    ROY NOMS LTD 578141                           54,190

                    ROY NOMS LTD 578192                          115,991

                      This information is provided by RNS
            The company news service from the London Stock Exchange
     HOLSESFSESLSEFF