Holding(s) in Company

Smith (DS) PLC
15 November 2007



TR-1(i): NOTIFICATION OF MAJOR INTERESTS IN SHARES


1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached (ii):

DS Smith Plc


2. Reason for the notification (please state Yes/No):


An acquisition or disposal of voting rights: ( X )


An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )


An event changing the breakdown of voting rights: ( )


Other (please specify) : Initial notification as per regulatory requirement ( )


3. Full name of person(s) subject to the notification obligation (iii):

AXA S.A., 25 Avenue Matignon, 75008 Paris and its group of companies


4. Full name of shareholder(s) (if different from 3.) (iv):


5. Date of the transaction (and date on which the threshold is crossed or
reached if different) (v):

12/11/2007


6. Date on which issuer notified:

15/11/2007


7. Threshold(s) that is/are crossed or reached:

13%



8. Notified details:


A: Voting rights attached to shares

Class/type of shares if possible using    Situation previous to the Triggering
the ISIN CODE                                       transaction (vi)
                                        Number of      Number of voting Rights
                                        shares         (viii)

                              0822011   50,837,144     50,837,144



Resulting situation after the triggering transaction (vii)

Class/type of shares if Number of    Number of voting rights    % of voting
possible using the ISIN shares       (ix)                       rights
CODE

                        Direct       Direct (x)   Indirect (xi) Direct  Indirect

             0822011    4,244,772    4,244,772    46,929,572    1.08    11.93


B: Financial Instruments

Resulting situation after the triggering transaction (xii)

Type of     Expiration Exercise/       Number of voting rights that may  % of
financial   Date       Conversion      be acquired if the instrument is  voting
instrument  (xiii)     Period/ Date    exercised/ converted.             rights
                       (xiv)





Total (A+B)
Number of voting rights                 % of voting rights

                                
51,174,344                               13.01%


9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable (xv):

See attached schedule.


Proxy Voting:


10. Name of the proxy holder:


11. Number of voting rights proxy holder will cease to hold:


12. Date on which proxy holder will cease to hold voting rights:


13. Additional information:


14. Contact name:
Terry Marsh


15. Contact telephone number:
020 7003 2637



Identity of the notifier, if applicable (xvii)


Full name:

Carolyn Cattermole


Contact address:

DS Smith Plc, 4-16 Artillery Row, London SW1P 1RZ


Phone number:

020 7932 5030


                                    SCHEDULE

9. Chain

Name of Company/Fund            Number of Shares    % of issued share capital

AXA Sun Life plc                          610,386                      0.15517
AXA Rosenberg
     Direct

Sun Life Assurance Society Plc            536,614                      0.13642
AXA Rosenberg
     Direct

AXA Financial, Inc                     33,434,761                      8.49988
     Indirect

AXA Rosenberg                          13,494,811                      3.43069
     Indirect

Sun Life Pensions Management Ltd           16,500                      0.00419
     Direct

Sun Life Pensions Management Ltd          157,000                      0.03991
     Direct

AXA Sun Life ABL High Alpha Life          341,900                      0.08692
     Direct

AXA Sun Life FTSE All Share
Tracker Life                               70,721                      0.01798
     Direct

AXA Sun Life ABL High Apha Pension      1,648,800                      0.41916
     Direct

AXA Sun Life FTSE All Share
Tracker Pension                           329,624                      0.08380
     Direct

AXA Winterthur                            102,600                      0.02608
     Direct

AXA Sun Life plc With Profit
Transition Fund                           265,504                      0.06750
     Direct

Sun Life Assurance Society plc
With Profit Transition Fund               165,123                      0.04198
     Direct

                   Total Direct         4,244,772                      1.07912
                 Total Indirect        46,929,572                     11.93056
                        TOTAL          51,174,344                     13.00968




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