Acquisitions/Issue of Equity
Sports Resource Group PLC
7 December 2000
SPORTS RESOURCE GROUP PLC 7 DECEMBER 2000
ACQUISITIONS OF FAST TRACK, ISM AND THE BUSINESS OF WIND
GROUP
RIGHTS ISSUE TO RAISE £11.25 MILLION GROSS
- Proposed acquisitions of Fast Track, ISM and the
business of Wind Group for an initial aggregate
consideration of £37.5 million at the Rights Issue Price.
- Proposed 3 for 5 Rights Issue of 8,999,916 Rights Issue
Shares at 125p per share, raising approximately £10.25
million net of expenses.
- The acquisitions deliver on Sports Resource's stated
strategy of acquiring companies active within sports
representation and sports consultancy.
- Fast Track is a specialist sports marketing consultancy
and event management agency created by Alan Pascoe and
Edward Leask in April 1998. Clients include UK Athletics
and FISU.
- ISM, which was established in 1989 by Andrew 'Chubby'
Chandler, is a sports representation, events management
and sports consultancy business. Clients include Lee
Westwood and Darren Clarke.
- Wind Group, established in October 1997 by Luciano
Secchi, is a consultancy specialising in sports sponsorship
strategy and advice. Clients include the Ferrari Formula 1
team and Michael Schumacher.
- Following completion of the acquisitions, Alan Pascoe,
Andrew Chandler, Edward Leask, Luciano Secchi and Lord Coe
OBE (Sebastian Coe) will join the board of Sports Resource.
- Pro forma operating profit of £2.0 million for year
ended 30 September 2000.
Sports Resource Group plc ('Sports Resource' or the
'Company'), which floated on AIM in September 2000,
announces that it has entered into conditional agreements to
purchase Fast Track Events Ltd and Fast Track Sales Ltd
(together 'Fast Track'), ISM Ltd ('ISM') and the business of
Wind Group Holding Limited ('Wind Group').
Sports Resource was created to bring together individually
successful and complementary businesses under one umbrella
organisation. The three acquisitions deliver on this
strategy. This structure provides opportunities for Fast
Track, ISM and the business of Wind Group, including
enhanced access to funding, greater logistical support,
opportunities for cross fertilisation of ideas and improved
public profile. The directors of Sports Resource believe
that this will provide the enlarged group with access to new
sports and countries as well as enhancing its ability to
make further complementary acquisitions.
Fast Track is a specialist sports marketing consultancy and
event management agency created by Alan Pascoe and Edward
Leask in April 1998. Clients include English Sports
Council, Federation Internationale du Sport Universitaire,
Laureus World Sports Awards, UK Athletics and Well Well Well
Ltd. The total consideration for Fast Track, at the rights
issue price, values it at £12.5 million.
ISM, which was established in 1989 by Andrew 'Chubby'
Chandler, is a sports representation, events management and
sports consultancy business, acting as agent to professional
golfers and cricketers and its clients include Europe's top
two professional golfers, Lee Westwood and Darren Clarke.
The total consideration for ISM, at the rights issue price,
values it at £12.5 million.
Wind Group, established in October 1997 by Luciano Secchi,
is a consultancy specialising in sports sponsorship strategy
and advice. Clients include the Ferrari Formula 1 team,
Juventus football club, Aprilia Motorbikes, Michael
Schumacher and Rubens Barrichello. The initial
consideration for the business of Wind Group, at the rights
issue price, is valued at £12.5 million.
Following completion of the acquisitions, Alan Pascoe,
Andrew Chandler, Edward Leask, Luciano Secchi and Lord Coe
OBE (Sebastian Coe) will join the board of Sports Resource.
The current directors of Sports Resource believe that,
combined with the strength of the existing board, this
creates a management team with a wide range of experience
and contacts within the commercial sports market which they
believe will allow them to quickly establish Sports Resource
as a major group within this market.
The consideration for Fast Track will be satisfied by the
issue of 8.8 million consideration shares and £1.5 million
in cash, which at the rights issue price, values Fast Track
at £12.5 million. The consideration for ISM will be
satisfied by the issue of 8.4 million consideration shares
and £2.0 million in loan notes, which at the rights issue
price, values ISM at £12.5 million. The initial
consideration for the business of Wind Group will be
satisfied by the issue of 8.4 million consideration shares
and £2.0 million in cash, which at the rights issue price,
values the business of Wind Group at £12.5 million.
Deferred consideration of up to £10.0 million may become
payable in respect of the business of Wind Group dependent
upon the profit before tax for the year ending 31 December
2001.
In addition, Sports Resource announces that it proposes to
raise approximately £10.25 million, net of expenses, by way
of a 3 for 5 rights issue of 8,999,916 rights issue shares
at a price of 125p per share. The rights issue has been
underwritten by WestLB Panmure other than in respect of a
total of 3,810,000 rights issue shares for which irrevocable
undertakings to take up their entitlements have been
received from the current directors of Sports Resource and
Sportsworld Media Group plc.
The proceeds of the rights issue will be used in part to
finance the cash element of the consideration payable for
the acquisitions and for the redemption of the ISM loan
notes. The remainder will provide additional working
capital for the enlarged group.
Commenting on Sports Resource's proposed acquisitions, Chris
Akers, Chairman said:
'These acquisitions, the first since our flotation on AIM in
September 2000, will unite an unrivalled collection of
sports, teams and players with different areas of proven
expertise under one umbrella organisation.
The acquisitions will give us exposure to Europe's top
golfers, the reigning Formula 1 constructor and driver, and
British sport which has recently received a phenomenal boost
after our most successful Olympics for 80 years.
We have taken the innovative step of beginning to
consolidate the highly fragmented commercial sports market
and we look forward with anticipation to building upon the
solid platform this gives us, and searching for further
acquisitions in the coming year.'
Enquiries:
Sports Resource Group plc Tel: 020 7643 5398
Chris Akers, Executive Chairman
Rodger Sargent, Finance Director
WestLB Panmure Limited Tel: 020 7638 4010
Keith Anderson
Richard Potts
Lucy Tilley
Buchanan Communications Tel: 020 7466 5000
Charles Ryland
Catherine Miles
SPORTS RESOURCE GROUP PLC
Introduction
Sports Resource announces that it has entered into
conditional agreements to acquire the whole of the
issued share capital of Fast Track and ISM and the
business of Wind Group for an aggregate initial
consideration of £37.5 million. Deferred consideration
of up to £10.0 million may become payable in respect of
the business of Wind Group dependent upon the profit
before tax for the year ending 31 December 2001. Fast
Track is a specialist sports marketing consultancy and
event management agency, ISM is a sports representation,
events management and sports consultancy business, and
Wind Group is a consultancy specialising in sports
sponsorship strategy and advice.
The consideration for Fast Track will be satisfied by
the issue of 8,800,000 consideration shares and £1.5
million in cash, which, at the rights issue price,
values Fast Track at £12.5 million. The consideration
for ISM will be satisfied by the issue of 8,400,000
consideration shares and £2.0 million in loan notes,
which, at the rights issue price, values ISM at £12.5
million. The initial consideration for the business of
Wind Group will be satisfied by the issue of 8,400,000
consideration shares and £2.0 million in cash, which, at
the rights issue price, values the business of Wind
Group at £12.5 million.
Sports Resource also proposes to raise approximately
£10.25 million, net of expenses, by way of a rights
issue to qualifying shareholders of 8,999,916 rights
issue shares, on the basis of 3 rights issue shares for
every 5 ordinary shares held at the record date, at a
price of 125p per share. The rights issue has been
underwritten by WestLB Panmure other than in respect of
a total of 3,810,000 rights issue shares for which
irrevocable undertakings to take up their entitlement
have been received from the directors of Sports Resource
and Sportsworld Media Group plc. To enable certain
institutional shareholders to obtain a firm investment
in the company, Christopher Akers and Nigel Robertson
have undertaken not to subscribe for rights entitlements
representing 1,200,000 ordinary shares and these rights
issue entitlements have been placed by WestLB Panmure
with institutional investors at a price of 35p per
share, nil paid.
The proceeds of the rights issue will be used in part to
finance the cash element of the consideration payable
for the acquisitions and for the redemption of the ISM
loan notes. The remainder will provide additional
working capital for the enlarged group.
Alan Pascoe and Edward Leask created Fast Track in April
1998. It is a specialist sports marketing consultancy
and event management agency. Clients include English
Sports Council, Federation Internationale du Sport
Universitaire, Laureus World Sport Awards, UK Athletics
and Well Well Well Ltd. Audited results for the year
ended 30 September 2000 show that Fast Track achieved
revenues of £2,177,000, and operating profits of
£21,000. At 30 September 2000, Fast Track had net
assets of £35,000. After adding back non-recurring
directors' remuneration, the adjusted operating profit
of Fast Track for the year ended 30 September 2000 was
£545,000.
ISM, which was established in 1989 by Andrew 'Chubby'
Chandler, is a sports representation, events management
and sports consultancy business, acting as agent to
professional golfers and cricketers. ISM represents 26
sportsmen, including Europe's top two professional
golfers, Lee Westwood and Darren Clarke. ISM also
creates and manages amateur and professional golf
tournaments. Audited results for the 9 months ended 30
September 2000 show that ISM achieved revenues of
£1,268,000, and operating profit of £548,000. At 30
September 2000, ISM has net assets of £100. The
operating profit of ISM for the nine months ended 30
September 2000 of £548,000 is equivalent to £731,000 on
an annualised basis.
Wind Group, established in October 1997 by Luciano
Secchi and based in Switzerland, is a consultancy
specialising in sports sponsorship strategy and advice.
Sports covered include Formula 1, football,
motorcycling, volleyball and cycling. Clients include
the Ferrari Formula 1 team who are the reigning Formula
1 constructors' champions, Juventus football club,
Aprilia Motorbikes, Michael Schumacher, who is the
reigning Formula 1 World champion, and Rubens
Barrichello. Unaudited results for the 9 months ended 30
September 2000 show that Wind Group achieved revenues of
US$2,342,000, and operating loss of US$90,000. After
adding back non-recurring directors' remuneration, the
operating loss of Wind Group for the nine months ended
30 September 2000 of US$90,000 results in an operating
profit of £758,000 (US$1,162,000) on an annualised
basis.
Following completion of the acquisitions, Alan Pascoe,
Andrew Chandler, Edward Leask, Luciano Secchi and Lord
Coe (Sebastian Coe) will join the board of Sports
Resource. The current directors of Sports Resource
believe that, combined with the strength of the existing
board, these appointments will create a management team
with a wide range of experience and contacts within the
commercial sports market which they believe will allow
them to quickly establish Sports Resource as a major
force within this market.
Given the size of Fast Track, ISM and the business of
Wind Group relative to Sports Resource, the acquisitions
are subject to the approval of shareholders in general
meeting and completion of the rights issue. The rights
issue is not conditional upon completion of the
acquisitions. An extraordinary general meeting of
Sports Resource to approve these proposals will be held
on 2 January 2001. A prospectus setting out full
details of the above mentioned proposals is being sent
to Sports Resource shareholders today.
Information on Sports Resource
Sports Resource was incorporated on 31 July 2000 and its
existing ordinary shares were admitted to trading on AIM
on 13 September 2000. The Company has not published
any financial results since incorporation. It was
established to acquire businesses which generate their
revenue from the commercial sports industry and the
directors' intention was to initially consider companies
active within sports representations and sports
consultancy. The directors consider that Fast Track,
ISM and the business of Wind Group meet the investment
criteria that they determined when forming the Company.
Sports Resource was created to bring together
individually successful and complementary businesses
under one umbrella organisation. This structure
provides opportunities for such companies, including
enhanced access to funding, greater logistical support,
opportunities for cross fertilisation of ideas and
improved public profile. The directors believe that this
will provide the enlarged group with access to new
sports and countries as well as enhancing its ability to
make further complementary acquisitions.
Reasons for the Acquisitions
The commercial sports market is highly fragmented, with
a few large companies, for example IMG, ISL and Octagon,
competing with many smaller entities. Typically, these
smaller companies have difficulty in growing organically
due to the administrative and logistical problems of
handling a large client base and often lack the
financial strength to grow by acquisition. Through the
acquisitions of Fast Track, ISM and the business of Wind
Group, the directors believe a critical mass can be
established within the sports consultancy, sports
representation and events management areas, delivering
synergies and economies of scale through the reduction
of costs and the creation of additional revenue streams
across different sectors of the market. In addition,
the provision of services across a wide range of sports
should allow the Company to generate additional
commercial opportunities amongst different clients and
sports.
Information on Fast Track
- Description of business
Prior to setting up Fast Track, Alan Pascoe and Edward
Leask ran The Sponsorship Group, branded as API, which
was a sports marketing, promotion and sponsorship
consultancy, for over 20 years. API was one of the
world's largest companies in its field and was
subsequently sold to The Interpublic Group of Companies
in 1997. API was a multinational company covering many
locations including Vancouver, Hong Kong, New York,
Washington, London, Cape Town and Kuala Lampur. Projects
managed through API included the handling of the US
Soccer Federation Rights in the lead up to the US
hosting of the 1994 FIFA World Cup, creating a
substantial commercial base for the Commonwealth Games
between 1990 and 1998, inaugurating Fantasy Football for
the Daily Telegraph, and creating the first title
sponsorship of the Five Nations Rugby tournament with
Lloyds TSB.
Using the experience and knowledge that Alan Pascoe and
Edward Leask had gained building up API, they developed
Fast Track in April 1998 as a specialist sports
marketing consultancy and event management agency. Fast
Track aims to serve major corporations, event organisers
and sporting federations and has quickly established
itself as a leading UK events and sports marketing
consultancy, developing specialist services for its
clients and is now expanding into international
projects. Fast Track has offices in London and
Portsmouth and currently employs 26 staff.
A key area of Fast Track's expertise is event
presentation. Fast Track has developed a specialist team
who have created and implemented a new concept in all
areas of sports presentation. Experts in commentary,
sound, lighting, video and presentation were included in
the team that presented 10 athletics meetings covering
12 days of live televised sport in the UK within the
last year.
Integration of improved audio and visual techniques with
strategic timing of the athletic events themselves have
led to a more attractive and dynamic product that has
greatly increased audience attendance and public
interest in the sport. Having also successfully
presented The European Athletics Cup earlier this year,
Fast Track has recently won the contract to undertake
the in-stadium presentation for the World Athletics
Championships, to be held in Edmonton, Canada in 2001.
Presentation skills such as these are applicable to
other sports and other countries, and the directors
believe that the mix of businesses between Fast Track,
ISM, and the business of Wind Group and their associates
will lead to more opportunities for the Fast Track event
presentation team.
Fast Track is currently retained as a consultant to the
following clients:
English Sports Council
Fast Track advises on and aims to raise awareness of the
Council's new brand name 'Sport England'. This branding
programme is due to culminate at the next Commonwealth
Games which are to be held in Manchester in 2002. Fast
Track is retained by Sport England to negotiate with
national governing bodies of sport to secure brand
exposure for Sport England and the Sport England Lottery
Fund. Fast Track has formed successful relationships
with over 20 governing bodies including the English
Cricket Board, the All England Netball Association, the
British Amateur Wrestling Association and the Rugby
Football Union.
Federation Internationale du Sport Universitaire
('FISU')
FISU is the world body responsible for University sports
and both the summer and winter Universiades. These
events are the world's second largest multi sports games
after the Olympics, and are held every two years. FISU
holds the World University Championships in alternate
years. Over 6,000 participants took part in the last
summer games, with almost 1,500 in the winter games,
which involved sportsmen and sportswomen from over 160
countries, including many Olympic and World Championship
medalists.
FISU have retained Fast Track as their sports marketing,
television and sponsorship consultants. This is a
substantial new client for Fast Track, which initially
involves advising on the next summer Universiade Games
to be held in Beijing, China in August 2001 and the
creation of the television and sponsorship programme for
the next five years.
Laureus World Sports Awards ('LWSA')
LWSA was created in 1999 by Daimler Chrysler and
Richemont to be one of the most cherished and
distinguished annual prizes in sport, awarded in
recognition of sporting excellence across the globe. It
is intended that the LWSA will ensure that sport's
contribution to the world is recognised and celebrated
every year. Fast Track provides consultancy and event
management for the Laureus Regatta, part of the LWSA,
utilising Edward Leask's specialist sailing knowledge
with Fast Track's event management team. Competitors in
the 1999 Laureus Regatta have included HSH Prince
Albert, Sir Peter Blake, Samuel Jackson, David and
Pamela Hasselhoff and Emerson Fittipaldi.
PricewaterhouseCoopers ('PwC')
Fast Track advised PwC on potential sponsorship activity
in Europe, the Middle East and Africa. A number of
activities were reviewed in depth including music,
tennis, golf, skiing and sailing. Fast Track negotiated
sponsorship contract details on behalf of PwC for a
major sponsorship contract.
UK Athletics
As a result of the experience and contacts that Alan
Pascoe and Edward Leask have gained and developed, Fast
Track was approached in 1998 by UK Athletics, the
governing body of the sport in the UK, to advise on the
sport and was given a wide-ranging remit to act as
commercial consultant to the sport with the aim of
reviving and re-launching the sport. Fast Track worked
in areas including television rights, sponsorship sales,
event marketing and management. Following its
appointment, the company set about attracting new
commercial partners to the sport whilst taking
responsibility for staging the major televised meetings
in the UK, a major part of which was the five year
television rights package it negotiated with the BBC.
Having identified the opportunity for one major sponsor,
a contract was negotiated with CGU Insurance, now re-
branded as Norwich Union. This was a four year £10
million deal, backed up by a commensurate support
budget, covering all aspects of the sport from grass
roots programmes to title sponsorship of the seven
showpiece televised meetings. This was shortly followed
by the negotiation of other significant sponsorship
income for UK Athletics with companies including Reebok,
Aqua-Pura, McDonald's, Rover, Seiko, Severn Trent Water,
Energise, and the pharmaceutical company Novartis. In
total, over £30 million has been raised for the sport
and the televised events since 1998 through sponsorship
and other promotional contracts arranged by Fast Track.
Well Well Well Ltd ('WWW')
WWW is the UK's largest mineral water supplier. Fast
Track advised on the re-launch of their recently
acquired Aqua-Pura brand, and also advised on and
implemented a comprehensive sponsorship strategy for the
company. Aqua-Pura is now the official mineral water of
Jaguar Formula 1 racing and UK Athletics and is the
title sponsor of the 'Road To' series of international
athletics events. Fast Track has also placed Aqua-Pura
within other major sporting events including the title
sponsorship of the Women's Athletics programme and the
Compaq European Grand Prix.
UK sport in general, and athletics in particular, has
recently received a tremendous boost following the
Sydney Olympics with the British team winning 28 medals,
the most successful Olympics for the country since 1920.
The directors of Sports Resource believe that this
success and the increase in public interest in athletics
and its stars will present further commercial
opportunities which Fast Track is ideally positioned to
capitalise upon.
Fast Track's sources of revenue include:
- consultancy fees earned for advice on the staging
of sports events, media liaison, rights sales and
sponsorship negotiations;
- commission based upon the value of sponsorship and
worldwide television rights negotiated on behalf of
sporting bodies and event organisers;
- commission earned on licensing of merchandising
goods sales;
- fees earned for event presentation services at
sporting events around the world; and
- consultancy fees earned for advising corporate
clients on their event sports sponsorship strategy and
assisting in the implementation of the strategy.
- Financial information on Fast Track
Fast Track had net assets as at 30 September 2000 of
£35,000. A summary of the trading results for Fast Track
is set out below.
Period from
15 April Year ended
1998 to 30
30 September September
1999 2000
£'000 £'000
Turnover 1,956 2,177
Operating profit 43 21
Profit on ordinary 49 27
activities before tax
After adding back non-recurring directors' remuneration,
the adjusted operating profit for the year ended 30
September 2000 was £545,000.
Information on ISM
- Description of business
ISM was established in 1989. Having spent fifteen years
playing on the PGA European Tour, Andrew Chandler was
ideally placed to understand the requirements of, and
the demands imposed upon, a modern professional
sportsman. He recognised that the modern sporting
environment had become so competitive that players
needed to devote as much time as possible to their game
and that, if the correct relationships could be formed,
there was a potentially lucrative market for a company
providing services that took away all commercial,
logistical and administrative worries from the player.
ISM has its head office in Cheshire and currently
employs 13 staff.
Golf
Representation
Starting with four clients, Carl Mason, Phil Harrison,
Denis Durnian and Derrick Cooper, Andrew Chandler
created a structure that removed all peripheral
distractions from and demands on his clients. Due to
the quality of the service provided, ISM has continually
grown its client base and currently represents 22
golfers, including Lee Westwood and Darren Clarke
(Europe's top two professional golfers), and Andrew
Coltart and Paul McGinley.
The services ISM provides range from day to day
requirements such as the logistics of playing on golf
tours - hotels, flights, car hire, etc, - to commercial
matters such as sponsorship, marketing, advice on which
tournaments to play in and dealing with the media and
financial administration, including accounting,
expenses, salaries and tax returns. This approach
allows ISM's clients to concentrate on practising,
playing and winning golf tournaments.
In August 1990, Darren Clarke became the first amateur
to turn professional with ISM. In 1991, Paul Broadhurst
became ISM's first golfer to play in the Ryder Cup.
Mark Roe won the Lancome Trophy in 1992 and was the
company's first client to win a European Tour event. In
1994, Darren Clarke became ISM's first player to reach
the top 50 in the World Ranking and to play in the US
Open. In 1998, ISM's players won a record eleven
tournaments, with Lee Westwood winning seven, making him
their first world top ten ranked player. In 1999,
Darren Clarke, Lee Westwood and Andrew Coltart played in
the Ryder Cup, during which Darren Clarke and Lee
Westwood beat the world number 1 and 2, Tiger Woods and
David Duval. In February 2000, Darren Clarke beat Tiger
Woods in the final of the Andersen Consulting World
Match Play. In October 2000, Lee Westwood, defeated
Colin Montgomerie to become Cisco World Match Play
Champion. In November 2000, Lee Westwood and Darren
Clarke finished the season as Europe's top 2 golfers,
both were ranked in the world top 10, whilst Andrew
Coltart and Paul McGinley both finished the season in
the European top 20.
Event Creation and Management
In 1995, ISM promoted and ran its first PGA approved
event, the Glen Dimplex Irish Match Play Championships.
This event took place at the same time as the World
Match Play tournament, and was created to provide
players not involved in that event with a European tour
event.
In 1996, ISM launched The Daily Telegraph Business Golf
Championship. This new concept for companies allows
them to entertain clients and employees at the UK's top
golf courses, including Sunningdale, Turnberry and Royal
Birkdale. For the 2000 competition, ISM organised 23
qualifying events around the country, with each event
consisting of 16 teams of 4 players. The winners of
each event qualify for the final held at The De Vere
Belfry in Warwickshire. Sponsors for the competition
include the healthcare company SSL International plc,
Sodexho Alliance, the world's largest food service
company and Northern Rock bank.
In 2000, ISM created its first European Seniors Tour
event: the Daily Telegraph European Seniors Match Play
Championship, played in October at Le Meridien Penina
Golf Course in the Algarve, Portugal. This new
tournament is the first Seniors Tour competition to use
the match play format. The leading 32 players from the
Seniors Tour qualified to play for the £100,000 prize
purse. ISM has secured sponsorship for the tournament
from The Daily Telegraph, SSL International plc, Sodexho
Alliance, British Airways Holidays, Goldsmiths and
National Car Rental.
Other Sports
In 1997, ISM took on its first cricketing client,
England and Surrey batsman Graham Thorpe, followed by
Lancashire and England all-rounder Andrew Flintoff in
1998. ISM also represents ex England and Lancashire
batsman Neil Fairbrother and Lancashire bowler Chris
Schofield who won his first England cap this summer at
just 20 years of age. Graham Thorpe and Andrew Flintoff
are currently playing on the England Winter 2000 tour.
ISM have recently created a football division and hope
to announce their first clients in the near future.
ISM's sources of revenue include:
- a percentage based commission of tournament prize
money won by its players;
- a percentage based commission of tournament
appearance money earned by its players;
- a percentage of commission earned by players for
their corporate attachments to particular golf clubs;
- a percentage of fees earned by players for wearing
sponsors' clothing and playing with sponsors' golf
equipment;
- annual consultancy fees to advise corporate clients
on the golf industry;
- retained profits from golf event management and
tournament organisation;
- running corporate hospitality events at golf
tournaments around the world, including the Ryder Cup,
the US Masters and the British Open; and
- a percentage of commission earned by players for
their corporate endorsements.
- Financial information on ISM
ISM had net assets as at 30 September 2000 of £100. A
summary of the trading results for ISM is set out below.
Year ended 9 months
31 December ended 30
September
1997 1998 1999 2000
£'00 £'00 £'00 £'000
0 0 0
Turnover 780 979 972 1,268
Operating Profit 156 276 218 548
Profit on ordinary 150 283 211 541
activities before tax
The operating profit for the 9 months ended 30 September
2000 of £548,000 is equivalent to £731,000 on an
annualised basis.
Information on Wind Group
- Description of business
Wind Group, established in October 1997 by Luciano
Secchi, is a consultancy specialising in sports
sponsorship strategy and advice. Wind Group's head
office is located in Switzerland and it currently
employs 5 staff.
Wind Group seeks to understand and match the needs of
both the sport and the sponsor so that each party meets
its strategic requirements. The Company has built its
success on the personal relationships it has with its
sporting clients and sponsors. Every client is
allocated a project manager in order to understand that
client's objectives so that they can match those
client's specific needs to the available sponsorship
opportunities. It is structured so that each project
manager deals with a particular sport, thus allowing
them to build up an extensive knowledge of that sport
and develop relationships with the key individuals
within each market place. This structure allows cross-
selling within the company; for example, a sponsorship
opportunity created by Wind Group's Formula 1 project
manager may be passed on to Wind Group's motorcycle or
football clients. This approach reflects Wind Group's
aim to foster long-term relationships between both
parties.
The success of this approach is demonstrated by the
quality of Wind Group's client list:
Ferrari Formula 1 team
Ferrari is one of the most famous names in world sport.
They have won 135 grand prix since their first victory
in 1951 and recently won its tenth world Constructors'
title. Many of the world's greatest drivers including
Alberto Ascari, Juan Manuel Fangio, Graham Hill, John
Surtees, Nikki Lauda, Gilles Villeneuve, Nigel Mansell,
Alain Prost and most recently Michael Schumacher have
driven for Ferrari. Ferrari have recently won the 2000
Formula 1 Constructors' title, with Michael Schumacher
winning his third drivers' world Formula 1 championship.
Wind Group has arranged sponsorship for Ferrari from
Federal Express as Official Sponsor. Wind Group is in
the process of negotiating sponsorship with American
Express as Official Ferrari Club Supplier, Adecco, the
temporary human resources supplier, SAP Software,
Software AG, STM Microchips and Unisys.
Prost Grand Prix
Prost Grand Prix was formed in 1997, when quadruple
world drivers champion Alain Prost acquired the Ligier
Formula 1 team. The team finished its first season in
seventh place in the Constructors' Championship and has
recently secured a two-year deal to use Ferrari V10
engines from 2001. Wind Group will be working with
Prost Grand Prix to create sponsorship opportunities in
the coming season.
McDonald's
Wind Group is currently arranging and co-ordinating
McDonald's Formula 1 debut as a potential sponsor with
Ferrari, as well as their on-track banner advertising.
Juventus Football Club
Founded in 1897, Juventus is one of Europe's most
successful football clubs. They have won all the major
Italian and European competitions, including the UEFA
Cup and the Champions Cup, on several occasions. Wind
Group has arranged sponsorship from Weber & Broutin
Constructions, Cagiva motorbikes, Frank Muller watches,
Select football manufacturers and Sony Electronics.
AC Milan Football Club
Founded in 1899, and based in the San Siro stadium, AC
Milan is one of Europe's greatest football clubs. They
won their 16th Italian League Championship in 1999,
their centenary year, and have won the Champions League
five times. Wind Group has arranged sponsorship from
Computer Associates.
Aprilia Motorbikes
Aprilia has been competing in the World Motorcycle
Championships since 1985. In that time, it has won
fourteen titles (nine riders' titles and five
manufacturers' titles) and gained over one hundred
victories in Grand Prix races. Wind Group has secured
sponsorship from Sony, Sony Playstation, Omnitel
Ericsson and Sergio Tacchini. Wind Group is in the
process of negotiating sponsorship from EDS Software,
Exide Batteries and Hewlett Packard.
Michael Schumacher
He is regarded as one of the greatest Formula 1 drivers
ever. Having made his debut in 1991, he became World
Champion in 1994 and 1995 when driving for Benetton. He
later moved to Ferrari where he has recently won his
third world drivers title. Wind Group has secured
sponsorship from Kerakoll, the adhesives components
company and is in the process of negotiating sponsorship
from Valleverde, the Italian shoe manufacturer.
Rubens Barrichello
He made his debut in Formula 1 in 1993, has started in
well over 100 Grand Prix and has had several podium
finishes in his role as Ferrari's second driver behind
Michael Schumacher. Wind Group has secured sponsorship
for Barrichello from TAG Heuer and Valleverde. Wind
Group is in the process of negotiating sponsorship with
Excite.com and Adecco.
Wind Group's key sources of revenue are the charging of
commission on sponsorship income generated for clients
and the creation and acquisition of commercial and
sponsorship opportunities and the subsequent matching of
these opportunities to suitable sponsors. It also earns
royalties and commissions from the licensing and
merchandising of goods which promote its clients.
- Financial information on Wind Group
A summary of the trading results for Wind Group is set
out below.
15 months Year 9 months
ended 31 ended 31 ended 30
December December September
1998 1999 2000
US$'000 US$'000 US$'000
Turnover 872 705 2,342
Operating profit/(loss) 81 4 (90)
After adding back non-recurring directors' remuneration,
the operating loss for the 9 months ended 30 September
2000 of US$90,000 results in an operating profit of
£758,000 (US$1,162,000) on an annualised basis.
Principal terms of the Acquisitions
The terms of the Fast Track acquisition agreements
provide for the sale of the entire issued share capital
of Fast Track Events and Fast Track Sales to Sports
Resource in consideration for the issue of 8,800,000
consideration shares and £1.5 million in cash.
The terms of the ISM acquisition agreement provide for
the sale of the entire issued share capital of ISM Group
Limited, which holds the whole of ISM's issued share
capital, to Sports Resource in consideration for the
issue of 8,400,000 consideration shares and £2.0 million
in ISM loan notes.
The terms of the Wind Group acquisition agreement,
whereby the Company will acquire the business of Wind
Group, provides for the sale of the entire share capital
of Wind Group Holding S.A. and Wind Group Management
Limited to Sports Resource in consideration for the
issue of 8,400,000 consideration shares and £2.0 million
in cash. Additional consideration of £2.5 million will
become payable if the business of Wind Group achieves
profit before tax for the year ending 31 December 2001
of £3.0 million. To the extent that the business of
Wind Group's profit before tax for the year ending 31
December 2001 exceeds £3.0 million, the additional
consideration payable will increase by £5 for every
additional £1 of profit before tax up to a total maximum
additional consideration of £10.0 million (including the
£2.5 million referred to above). Additional
consideration will be payable in cash or shares at the
option of Sports Resource.
The principal vendors have given certain warranties and
indemnities in favour of the Company in relation to the
respective businesses of Fast Track and ISM and the
business of Wind Group.
The principal vendors have also agreed not to dispose of
any of their consideration shares for a period of one
year from the admission of those Shares to trading on
AIM.
Principal terms of the Rights Issue
The proceeds of the rights issue, which will raise
approximately £10.25 million (net of expenses) for the
Company, will be used in part to finance the cash
element of the consideration payable for the
acquisitions and for the redemption of the ISM loan
notes. The remainder will provide additional working
capital for the enlarged group. The rights issue is not
conditional on completion of the acquisitions. In the
event that one or more of the acquisitions are not
completed, the balance of the proceeds of the rights
issue will be used to fund part of the cash
consideration for future acquisitions.
The rights issue shares are being offered to qualifying
shareholders at 125p per share, payable in full on
acceptance no later than 3.00 p.m. on 28 December 2000.
The rights issue shares have been provisionally allotted
on the following basis:
3 Rights Issue Shares for every 5 existing Ordinary
Shares
held at the record date and so in proportion for any
greater number of ordinary shares then held.
Fractional entitlements to rights issue shares will not
be allotted and entitlements of qualifying shareholders
have been rounded down to the nearest whole number of
rights issue shares.
The rights issue shares will, when issued and fully
paid, rank pari passu in all respects with the existing
ordinary shares. The consideration shares will not rank
for entitlements under the rights issue.
The rights issue (save for 3,810,000 rights issue shares
which the directors of Sports Resource and Sportsworld
Media Group plc have irrevocably undertaken to take up)
has been fully underwritten by WestLB Panmure who are
also brokers to the issue. The rights issue is
conditional upon the underwriting agreement becoming
unconditional in all respects and not being terminated
prior to Admission and admission taking place by 9.00
a.m. on 8 December 2000 or such later time and/or date
(not being later than 9.00 a.m. on 22 December 2000) as
the Company and WestLB Panmure may agree.
Provisional allotment letters in respect of the rights
issue shares are being dispatched to qualifying
shareholders today and it is expected that admission
will become effective and dealings in the rights issue
shares, nil paid, will commence on 8 December 2000.
The current directors of Sports Resource and also
Sportsworld Media Group plc, who together are
beneficially interested in approximately 55.7 per cent.
of the existing ordinary shares of the Company, have
irrevocably undertaken to take up their entitlements
under the rights issue, in respect of 3,810,000 rights
issue shares, or 42 per cent. of the rights issue
entitlements. To enable certain institutional
shareholders to obtain a firm investment in the Company,
Christopher Akers and Nigel Robertson have undertaken
not to subscribe for rights entitlements representing
1,200,000 ordinary shares and these rights issue
entitlements have been placed with institutional
investors by WestLB Panmure at a price of 35p per share,
nil paid.
Current trading and prospects
The directors and the proposed directors of Sports
Resource anticipate that the growth of Fast Track's,
ISM's and the business of Wind Group's revenues will
continue in the forthcoming year and look forward to the
future with confidence.
Change in the Company's year end
The directors and the proposed directors of Sports
Resource intend to change the accounting reference date
of the company to 31 December following completion.
The Board
The biographical details of the proposed directors are
set out below:
Alan Pascoe MBE (Executive Deputy Chairman), aged 53, is
a former Olympic athlete who was a silver medallist in
the 1972 Olympics and a European and Commonwealth gold
medallist in 1974. He has over 25 years experience in
the sports marketing and promotional business and has
extensive contacts throughout the sporting, corporate
and political world. Prior to setting up Fast Track, he
founded API which he grew into one of the largest sports
marketing, promotion and sponsorship consultancies in
the world. Projects managed included the commercial
development of the Commonwealth Games between 1990 and
1998 and creating Lloyds TSB as the first title sponsor
for the Five Nations Rugby tournament.
Andrew Chandler (Executive Director), aged 47, was a
professional golfer playing tournaments throughout the
world, the highlight of which was when he won the Sao
Paulo Open in 1985. In 1989, Andrew founded ISM and a
year later Darren Clarke joined the stable on turning
professional. For the next three years, ISM signed many
of the young up and coming golfers rising through the
amateur ranks, including, in 1993, Lee Westwood. Since
the company's incorporation eleven years ago, Andrew has
overseen all aspects of its development, utilising his
many years experience of playing professional golf.
Edward Leask (Executive Director), aged 53, is a former
Olympic yachtsman, achieving fourth place in both the
1984 Los Angeles and 1988 Seoul Olympic Games and was a
silver medallist in the Olympic Flying Dutchman Class
World Championships. He is a Chartered Accountant and
built a five partner practice, from which he retired in
1992. He was the co-founder and finance director of API
with Alan Pascoe and they have been business partners
for the past 25 years.
Luciano Secchi (Executive Director), aged 47, is a
former Formula 3 and Lancia HF driver. He has been
involved in the sports sponsorship business since 1980,
securing contracts with Ceramiche Ragno for the Arrows
Formula 1 Team as main sponsor and subsequently working
with the Toleman Lotus and Onyx Formula 1 Teams and
drivers such as Ayrton Senna, Keke Rosberg, Stephan
Johansson and Nelson Piquet.
The Lord Coe OBE (Non-executive Director), aged 44, is a
former double Olympic gold medallist and world record
holder. Sebastian Coe retired from competitive athletics
in 1990 as one of the greatest athletes of the modern
era. He retains close links with his sport through a
variety of national and international bodies, including
his involvement with the International Olympic
Committee. From 1992 to 1997, he was the Member of
Parliament for Falmouth and Camborne, before becoming
Private Secretary to the Leader of the Opposition,
William Hague. He is Chairman of Fast Track Events, a
regular radio and television broadcaster, and a sports
columnist for the Daily Telegraph.
Key Man Insurance
The directors of Sports Resource regard the executive
proposed directors of Sports Resource and certain
players as key personnel and believe that they are very
important to the future success of the company. As
such, the directors of Sports Resource will have put in
place key man insurance on each of these individuals
prior to completion.
Lock-in Arrangements
The directors and proposed directors of Sports Resource
aggregate interests in the enlarged share capital on
completion of the proposals are estimated to amount to
approximately 33.2 million ordinary shares representing
approximately 66.8 per cent. of the enlarged share
capital.
On the admission of the existing ordinary shares to AIM
in September 2000, the current directors of Sports
Resource undertook not to dispose of any shares in the
company for 12 months save in certain restricted
circumstances. The proposed directors of Sports
Resource have agreed not to dispose of any interests in
ordinary shares which they receive pursuant to the
acquisitions for 12 months from the date such securities
are admitted to AIM save in certain limited
circumstances.
EXPECTED TIMETABLE OF PRINCIPAL EVENTS
Record date for entitlement to the close of business on
rights issue 29 November 2000
Provisional allotment letters 7 December 2000
despatched
Dealings in rights issue shares 8 December 2000
commence, nil paid and existing
Ordinary Shares trade ex-rights
Latest time and date for splitting 3.00 p.m. on 22
provisional allotment letters, nil December 2000
paid
Latest time and date for acceptance 3.00 p.m. on 28
and payment in full and registration December 2000
of renunciation in respect of the
rights issue shares
Dealings in rights issue shares 29 December 2000
commence, fully paid
Latest time and date for receipt of 10.00 a.m. on 31
proxy cards for the EGM December 2000
EGM 10.00 a.m. on 2
January 2001
Completion of the Acquisitions 2 January 2001
Dealings in consideration shares 3 January 2001
commence and dealings in existing
ordinary shares and rights issue
shares, fully paid, re-commence
CREST accounts credited and by 5 January 2001
definitive share certificates
despatched for new ordinary shares
KEY STATISTICS
Existing Ordinary Shares 15,000,000
Consideration Shares 25,600,000
Rights Issue Shares 8,999,916
Enlarged number of Ordinary Shares 49,599,916
in issue following the Proposals
Market Capitalisation (1) £62.0 million
Estimated net proceeds arising from £10.25 million
the Rights Issue
Estimated net proceeds arising from £4.75 million
the Rights Issue, after payment of
cash consideration for the acquisitions
and assuming repayment of ISM loan notes
(1) At the Rights Issue Price of 125p
Notes:
1. Sports Resource Group plc is incorporated and
registered in England and Wales under number 4046907.
2. The nominated adviser and nominated broker is WestLB
Panmure Limited.
3. A prospectus, including the requirements for an AIM
admission document, is available from WestLB Panmure Limited
at 35 New Broad Street, London EC2M 1SQ from today until 2
January 2001 and which alone contains full details of the
Company and its securities.
7 DECEMBER 2000
Enquiries:
Sports Resource Group plc Tel: 020 7643 5398
Chris Akers, Executive Chairman
Rodger Sargent, Finance Director
WestLB Panmure Limited Tel: 020 7638 4010
Keith Anderson
Richard Potts
Lucy Tilley
Buchanan Communications Tel: 020 7466 5000
Charles Ryland
Catherine Miles