Agreed With the Wireless Group

Sports Internet Group PLC 2 March 2000 SPORTS INTERNET GROUP PLC ('Sports Internet') ONLINE PARTNERSHIP AGREED WITH THE WIRELESS GROUP, OWNERS OF THE UK'S ONLY SPORTS RADIO STATION Sports Internet, Europe's leading integrated Internet sports content, statistics and gaming group, announces a partnership agreement with The Wireless Group ('TWG'), the UK's fourth largest radio group and owner of talkSport, the UK's only sports radio station. The Board of Sports Internet is delighted to announce that it has entered into a partnership agreement to manage talkSport.net, TWG's website, and to jointly develop sports-related content and e-commerce opportunities relating to that site. TWG is the UK's fourth largest radio group and owner of talkSport - the UK's only sports radio station and its related website, www. talkSport.net. It is intended to develop the talkSports.net website as a platform to leverage a number of sports e-commerce opportunities, including the creation of a bespoke online betting service, the development of an online sports merchandising hub, the expansion of the online advertising opportunity and the implementation of various telephony opportunities. Under the terms of the partnership agreement, TWG will provide its own unique content in the form of its radio coverage, and Sports Internet will use its extensive website development, bookmaking and online merchandising expertise to develop the e-commerce platform for talkSport.net. Sports Internet and TWG have also agreed to establish, by way of a joint venture, a specialist online advertising sales agency. This will work alongside TWG's existing sales house, Impact, and will provide advertisers and sponsors with the opportunity to reach sports fans across all media platforms. In addition to the radio and internet platforms, the partnership agreement also provides for exploring various opportunities available in the area of telephony products with a view to capitalising on the forecast growth in WAP enabled products. Jeremy Fenn, Chief Executive of Sports Internet, commented: 'We are delighted that The Wireless Group, the owner of the only national dedicated sports radio station, has chosen us as their on-line partner for talkSport. Creating an Internet platform for talkSport which can be promoted across its network represents a huge opportunity for Sports Internet. This is yet further irrefutable evidence that the overwhelming power of the Internet lies in the combination of brands, content and technology.' Kelvin Mackenzie, Chairman and Chief Executive of The Wireless Group, added: 'This announcement represents a significant opportunity for talkSport to develop a sports network providing our listeners with quality sports content across all new media platforms. The combination of talkSport's excellent audio content and dedicated listeners with Sports Internet's experience in website management, online betting and merchandising will place us in a unique position to capitalise on the enormous growth potential of the sports related e-commerce market.' 2 March 2000 Enquiries: Sports Internet Group plc Tel: 01423 700 800 Jeremy Fenn, Chief Executive The Wireless Group Tel: 020 7959 7900 Kelvin MacKenzie, Chairman and Chief Executive Jonathan Goodwin, Group Managing Director College Hill Tel: 020 7457 2020 Nicola Weiner Archie Berens ---------------------------------------------------- Notes for Editors The Wireless Group The Wireless Group (TWG) is a major UK radio group with a national and regional presence. Major announcements made to date: * November 1998: consortium led by Kelvin Mackenzie acquires the national radio station, Talk Radio. * July 1999: Talkco Holdings, subsequently renamed TWG, acquires the seven wholly owned and two partly-owned local radio stations of The Radio Partnership for £47 million, which broadcast in the North West of England and in South Wales. * December 1999: TWG acquires the Independent Radio Group for £21 million, adding an additional six local radio stations in Scotland and North West England to the Group. * January 2000: re-launched Talk Radio as talkSport - one of only three national commercial radio stations in the UK.
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