Sports Internet Group PLC
21 January 2000
SPORTS INTERNET GROUP PLC
('Sports Internet')
Launch of onrunning.com
Sports Internet, Europe's leading integrated Internet sports
content, statistics and betting group, announces the formation of
onrunning.com , a new website dedicated to the running community
around the world.
Sports Internet is delighted to announce the launch today of
www.onrunning.com, a new website providing on-line information,
statistics and a range of other services to the running community
throughout the world. The website will be owned by a specially
formed joint venture company, onrunning.com Limited, which itself
will be owned 50 per cent. by Sports Internet and 50 per cent. by
Nova International Limited, a private company. The Managing
Director of Nova International Limited is Brendan Foster, the
former Olympic athlete.
Onrunning.com will be of considerable interest to all runners,
from the casual jogger to the professional athlete. It will
provide information on all major running events, schools events,
regional and national championships and all other world events
including the Olympic Games. Users of the website will also be
able to register for a range of running events, including the
Great North Run, which, with 40,000 entrants, is the biggest mass
participation event in the UK and the world's largest half-
marathon.
One of the most important aspects of the website will be its
lifestyle content. Users will have access to a whole range of
information and advice on running, training, equipment, fitness
and health. In addition, on-running.com will be the online
distributor of the 'View From' sports and leisurewear brand. This
brand is owned by Nova International and has been designed
specifically for the athletics market. The on-line shop is
currently in development and will be launched in February.
Onrunning.com is the latest website to become part of Sports
Internet's portfolio of online sports content and services. The
onrunning.com website will be linked directly to all of Sports
Internet's other websites. In view of the worldwide appeal and
popularity of running, this is expected to increase significantly
the number of visitors to the various Sports Internet sites.
Jeremy Fenn, Chief Executive of Sports Internet, commented:
'We are very pleased to be venturing into another sporting area,
particularly one with as much mass appeal as running. Of course,
being associated with a household name like Brendan Foster can
only enhance onrunning.com's profile. This is a huge opportunity
for us to deliver yet more quality content to an even bigger
market, so the increase in traffic to our sites should be
considerable.'
Brendan Foster, Managing Director of Nova International, added:
'I am delighted to be combining with Sports Internet to launch
onrunning.com. The world of running, both amateur and
professional, is poorly served on the Internet at present. We
believe that the combination of our background in the industry
along with Sports Internet's expertise in sports content will
create a unique platform for the world of running.'
21 January 2000
Enquiries:
Sports Internet Group plc
Jeremy Fenn, Chief Executive Tel: 01423 700 800
College Hill Tel: 020 7457 2020
Nicola Weiner
Archie Berens
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