Director/PDMR Shareholding

St. James's Place plc ("SJP")

SJP was notified on 8 March 2010 of the following changes in SJP shares held  by
the  executive  Directors  and  Persons  Discharging  Managerial  Responsibility
("PDMR") named below.

Exercise  of  share  options held under the SJP Executive  Share  Option  Scheme
2000 (Approved and Unapproved) ("ESOS")
On  5  March  2010, the executive Director and PDMRs named below exercised the
following options under the ESOS with an exercise price of 145 pence per share
and subsequently sold the number of SJP ordinary 15p shares set out in column 2
to meet tax liabilities at a price of 255 pence per share and retained the
number of ordinary shares set out in column 4 of the table below.  In addition,
they all sold the number of SJP ordinary 15p shares set out in column 3 on
8 March 2010 at 255 pence per share, to meet the exercise costs.  Mike Blunt
sold the balance of his shares at the same time and for the same price.

                          1                     2                3                 4
Name of             Number of share       Number of SJP     Number of SJP    Number of SJP
Director          options exercised        ordinary 15p      ordinary 15p         ordinary
                                         shares sold to       shares sold       15p shares
                                     meet tax liability                           retained
Andrew Croft      30,000 Unapproved               5,385            17,059            7,556


Name of             Number of share       Number of SJP     Number of SJP    Number of SJP
PDMR              options exercised        ordinary 15p      ordinary 15p         ordinary
                                         shares sold to       shares sold       15p shares
                                     meet tax liability                           retained
Mike Blunt        15,000 Unapproved               2,706            12,294              Nil
Sonia Gravestock    10,266 Approved                 Nil             5,859            4,407
Sonia Gravestock  7,234  Unapproved               1,299             4,114            1,821


Share Transfer
On 5 March 2010, David Bellamy transferred 158,875 ordinary 15p shares in SJP to
his wife for nil consideration.

Award of SJP shares under the SJP Performance Share  Plan ("PSP")/SJP
Executive Share Option Scheme 2000 - Approved ("Approved Scheme")
On 8 March 2010 the following executive Directors and PDMRs were granted nil
cost  options under the terms of the annual PSP grant, delivered in conjunction
with the Approved Scheme:

Name of                   Maximum number
Director                  of SJP ordinary
                          15p shares
                          subject to award
David Bellamy             316,666
Andrew Croft              219,607
Ian Gascoigne             219,607
David Lamb                219,607
Mike Wilson               216,176

Name of PDMR              Maximum number
                          of SJP ordinary
                          15p shares
                          subject to award
Adrian Batchelor          50,000
Mike Blunt                47,058
Tony Dunk                 45,588
Hugh Gladman              50,000
Mike Gravestock           48,529
Sonia Gravestock          41,176
Bill Tonks                51,470

The awards entitle participants to acquire up to a maximum amount of SJP
ordinary  15p shares.  The actual amount of SJP shares that may be acquired on
vesting of an award is dependent on the achievement of prescribed performance
targets over a three-year period that commenced on 1 January 2010 and will end
on 31 December 2012. Two thirds of an award will be dependent on growth in
adjusted earnings per share and one third on total shareholder return. Further
details of the performance conditions are set out in the SJP Report & Accounts.

Maturity of shares under the SJP Deferred Bonus Scheme ("DBS")
As previously  notified the trustees of SJPs Deferred Bonus Scheme transferred
shares to the executive Directors and PDMRs named below on 8 March 2007 relating
to bonuses earned in respect of the 2006 financial year. The cash bonuses were
invested in SJP shares and held in trust subject to forfeiture for a period of
three years.  On 8 March 2010 the shares became no longer subject to forfeiture
and income tax and National Insurance liabilities became payable. In order to
settle the tax liability, the directors and PDMRs sold the number of shares set
out in column 2 of the table below on 8 March 2010 at a price of 256.28 pence
per share. In addition, Mike Blunt, Sonia Gravestock and Mike Gravestock sold
the balance of their shares at the same price and on the same day, as set out in
column 3. Tony Dunk self funded the tax liability and retained the award of
shares in full.  The number of shares retained by each Director and PDMR
following the transaction is detailed in column 4.

                      1                    2                   3               4
Name of         Number of SJP       Number of SJP         Number of     Number of SJP
Director         ordinary 15p        ordinary 15p    additional SJP          ordinary
             shares no longer      shares sold to      ordinary 15p        15p shares
                   Subject to  meet tax liability       shares sold          retained
                   forfeiture
David Bellamy          35,814              14,721              Nil             21,093
Andrew Croft           33,000              13,565              Nil             19,435
Ian Gascoigne          35,814              14,721              Nil             21,093
David Lamb             23,023              9,464               Nil             13,559

                      1                    2                   3               4
Name of         Number of SJP       Number of SJP         Number of     Number of SJP
PDMR             ordinary 15p            ordinary    additional SJP          ordinary
             Shares no longer      shares sold to          ordinary            shares
                   Subject to  meet tax liability       shares sold          retained
                   forfeiture
Adrian Batchelor       20,465               8,413               Nil            12,052
Mike Blunt             15,242               6,288             8,954               Nil
Tony Dunk              11,980                 Nil               Nil            11,980
Hugh Gladman           19,186               7,887               Nil            11,299
Mike Gravestock        18,546               7,651            10,895               Nil
Sonia Gravestock       16,628               6,860             9,768               Nil
Bill Tonks             20,465               8,413               Nil            12,052

Lapse of share awards under the SJP Performance Share Plan ("PSP")
The following awards made in March 2007 under the PSP long term incentive scheme
to the executive Directors and PDMR listed below, have lapsed in full due to the
performance conditions not being satisfied.

Name of                 Number of SJP shares over
Director           which the PSP award has lapsed

David Bellamy                             154,842
Andrew Croft                              114,566
Ian Gascoigne                             114,566
David Lamb                                 43,644
Mike Wilson                               190,943

Name of PDMR            Number of SJP shares over
                   which the PSP award has lapsed

Adrian Batchelor                           27,823
Mike Blunt                                 22,913
Tony Dunk                                  10,842
Hugh Gladman                               25,777
Mike Gravestock                            24,549
Sonia Gravestock                           22,094
Bill Tonks                                 28,641

The executive Directors and PDMRs interests in ordinary shares of SJP after the
above transactions are as follows:

Name of executive Director         Beneficial     Non-beneficial
David Bellamy                         142,588            909,450
Andrew Croft                          348,240                  -
Ian Gascoigne                         482,693             30,000
David Lamb                            330,313              3,681
Mike Wilson                         3,888,361            750,000

Name of PDMR
Adrian Batchelor                      170,543             21,497
Mike Blunt                            102,819                  -
Tony Dunk                             341,539              9,768
Hugh Gladman                          203,928                  -
Mike Gravestock                       145,018                  -
Sonia Gravestock                      149,502                  -
Bill Tonks                            106,799             14,130

With  the  exception of the changes notified in this announcement, the executive
Directors  and  PDMRs shareholdings in SJP are unchanged.  This notification  is
made in accordance with Disclosure and Transparency Rule 3.1.4R(1)(a).

Matt Armitage
Deputy Company Secretary
St. James's Place plc
Tel: [phone]

8 March 2010

End