Bright Telecom launches Synchronica powered device

RNS Number : 2979B

Synchronica PLC

16 February 2011

 



16 February 2011

Synchronica plc

("Synchronica")

Bright Telecom India Pvt.Ltd. Launches Synchronica-Powered OGO Devices

Highlights:

·      Bright Telecom India Pvt. Ltd. launch OGO Devices, powered and bundled with Synchronica's award winning mobile messaging infrastructure software

·      OGO 0-77 Konnect and 0-78 Touch models deliver affordable Push Email, Instant Messaging and Social Networking  for India's young professionals and consumers

·      Handsets are based on the MediaTek platform and have been optimised for the fast-growing Indian market

·      Launch demonstrates Synchronica's successful strategy of targeting device manufacturers as well as mobile operators in emerging markets with its mobile messaging software

·      Full demo available at Mobile World Congress, Hall 2 Stand 2A35

Stand 2A35, Mobile World Congress, Spain: February 16, 2011 - India's Bright Telecom India Pvt. today launches its new OGO O-77 Konnect and O-78 Touch range of handsets, powered by Synchronica's Mobile Gateway to deliver Push Mail, Instant Messaging and Social Networking. Available immediately, the OGO handsets are being demonstrated at Synchronica's stand - 2A35.

The handsets enable India's 'On-the-GO' young consumers and prosumers to send and receive mobile emails and Instant Messages, receive status updates from social networking sites, and subscribe to live Web-Feeds. The OGO O-77 Konnect and O-78 Touch devices are both EDGE-enabled and optimized for the fast-growing Indian market. Both devices are packed with enhanced features including a 3.2 megapixel camera, optical track pad, MP4 and RMVB video playback.

Both devices are based on the popular MediaTek platform, optimized for Mobile Gateway to provide messaging services directly to the native clients found on the device. This unique approach delivers the best possible user experience with minimal memory footprint, enabling these affordable devices to provide Smartphone-like features and deliver the best possible user experience with negligible memory footprint.

With the service hosted in their own Indian-based data centre, Bright Telecom India Pvt. Ltd. fully complies with strict lawful interception legislation, recently introduced by the authorities in India. Alternatively, Mobile Gateway can also be deployed and hosted by local mobile operators, in their own data centres, if required.

Synchronica has a strong and growing foothold in India with its affordable, white labelled mobile messaging solution. In addition to Bright Telecom, the company has agreements in place with a further two device manufacturers targeting the Indian market and has live deployments with two large Indian mobile operators via its 2010 acquisition of email-to-SMS vendor iseemedia.

A.P. Srivatsan, Chief Operating Officer of Bright Telecom India Pvt. Ltd, comments: "Our OGO range of handsets is aimed at young, on-the-go consumers and prosumers in India, who want to be able to communicate with business colleagues, friends and family via email, IM and social networking communities while on the move. We chose Synchronica Mobile Gateway because it gives us a proven, scalable and full-featured mobile messaging solution that can be branded by us and priced extremely competitively. The devices are being launched with a leading Operator in India at an aggressive price point with a data and voice plan that is even more aggressive".

Carsten Brinkschulte, CEO of Synchronica, said: "Our dual strategy of targeting both mobile operators and device manufacturers with the standards-based Mobile Gateway is continuing to bear fruit. Our partnership with Bright Telecom enables them to differentiate their OGO handsets by offering an addictive mobile messaging solution powered by Synchronica that will appeal to India's gadget-focused young people."

For more information, please contact:

Synchronica plc	Carsten Brinkschulte, CEO	[phone]
	Angus Dent, CFO	[phone]
www.synchronica.com	Nicole Meissner, COO	[phone]
Bright Telecom India Pvt. Ltd	AP Srivatsan, CEO	[phone]
		[e-mail]
Northland Capital Partners
(Nominated Adviser)	Shane Gallwey/Rod Venables	[phone]
Walbrook PR Limited		[phone]
(media enquiries)	Paul McManus	[e-mail]

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development centre in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com

About Bright Telecom India Pvt. Ltd.

Started in April of 2006 by entreprenuers, the ever versatile Bright group is engaged in manufacturing, importing and distribution of several products across the Indian sub-continent. Bright Telecom India Pvt. Ltd. is one of the leading players in the Indian Telecom Products industry with a pan India presence, being national distributors for several major players like ,  Huawei, AIRCEL - Telecom Devices. The team at Bright Telecom has sold more than 4 million handsets in India so far.

 

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