Innovation Award 2008

Synchronica PLC
07 March 2008



                   Synchronica receives Innovation Award 2008

   Synchronica push email and synchronization solution wins award for mobile
                products that deliver greatest business benefit


Berlin, London - 7th March 2008: Synchronica plc, the international provider of
mobile email and synchronization solutions, has been honoured with an Innovation
Award for its outstanding products. The Innovation Award "Initiative
Mittelstand" is extremely competitive and Synchronica's products were selected
from 1600 entrants. The award was presented on March 6th at the CeBIT fair.

Since 2004 "Initiative Mittelstand" has given an Innovation Award for the ICT
sector. An independent jury of experts and technical industry editors awards the
prize to companies offering innovative products, services and solutions that
offer superior benefits for medium-sized businesses. The initiative is known for
providing trusted advice to businesses on their choice of IT and
telecommunication solutions and informing them about the potential of new
technologies. The Innovation Award is endowed with a total of Euro 150,000 and
this year's awards show is under the patronage of Professor Andreas Pinkwart,
Germany's Minister of Innovation.

Using established industry standards such as SyncML and Push IMAP and the new
email to SMS functionality, Synchronica Mobile Gateway allows push email and
data synchronization for virtually every phone in use today. Synchronica's
Mobile Backup solution includes support for OMA DS (SyncML) for backing up and
restoring contact, calendar, and other data to the majority of mobile phones.
Synchronica also supports POP3 and IMAP mailboxes and enables mobile email using
popular consumer services like AOL or Google Mail. The company offers unique
zero-footprint architecture for business customers, whereby users simply
register their devices and start to receive corporate email on their phone
immediately, without requiring additional connectors behind the firewall.
Supported business mailboxes include Microsoft Exchange, Lotus Domino and Sun
Java Communications Suite.

"We are very pleased that we have once again been selected to win the Initiative
Mittelstand Innovation Award. Medium-sized businesses are the backbone of the
German economy and therefore stand to derive a great deal of benefit from our
products. Because of our concentration on open industry standards, all
companies, no matter their size, can now send and receive emails via their
mobile phones and synchronize and secure mobile data, easily and cost
effectively", commented Nicole Meissner, Chief Marketing Officer of Synchronica
plc.

About Mobile Gateway

Synchronica's Mobile Gateway provides carrier-grade push email and
synchronization services for virtually all mass market feature phones and
smartphones being used by subscribers today. Based on the dominant open industry
standards Push IMAP (LEMONADE) for mobile email and SyncML (OMA DS) for contact
and calendar synchronization, it works with the built-in Email and
synchronization clients found in more than 1.5 billion phones. The new Email to
SMS functionality expands its reach to virtually every phone in use today.
Serving consumers and prosumers, Mobile Gateway includes back-end support for
POP3 and IMAP mailboxes, connecting to popular services such as AOL or Google
Mail. For business users, it provides a unique zero footprint architecture where
users simply register their devices and instantly start to receive corporate
email on their phone without requiring additional connectors behind the
firewall. Business mailboxes supported include Microsoft Exchange, Lotus Domino
and Sun Communications Suite.


About Synchronica

Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the market today.
Mobile operators, device manufacturers and service providers in emerging and
developed markets use Synchronica products to offer mobile email, PIM
synchronization and backup & restore services to their consumer and corporate
customer base. Products include the push email and synchronization solution
Mobile Gateway and the mass-market device backup solution Mobile Backup.
Headquartered in the UK with a development centre in Germany and a presence in
Hong Kong, Dubai and U.S. Synchronica plc is a public company traded on the AIM
list of the London Stock Exchange (SYNC.LN). More information is available at
www.synchronica.com.

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: [phone]
Mobile U.K.: [phone]
Fax: [phone]
[e-mail]




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