Integration of advanced transcoding into MG

RNS Number : 3923B

Synchronica PLC

17 February 2011

 



Synchronica Integrates Advanced Transcoding into Mobile Gateway

Highlights:

·     Dramatically reduced bandwidth consumption with patented transcoding technology, streaming attachments to the mobile browser

·     Wide range of document and multimedia file formats supported

·     Technology obtained as part of Synchronica's acquisition of competitor iseemedia

·     Full demo available at Mobile World Congress, Barcelona, Hall 2, Stand 2A35

Hall 2 Stand 2A35 - Mobile World Congress, Barcelona / Royal Tunbridge Wells: February 17, 2011. -Synchronica plc, the international provider of next-generation mobile messaging solutions, today announces integration of new advanced transcoding and streaming functionality in Mobile Gateway 6, dramatically reducing network bandwidth consumption and allowing users to view complex Email attachments even from entry-level mobile devices.

The patented transcoding technology converts and optimizes office and multimedia documents on-the-fly and streams the content to the mobile browser, reducing the consumption of network bandwidth by as much as 90%. Content is converted by intelligent adaptation to structured data formats such as XML, FPX or 3GPP. As the content is streamed and displayed in the mobile phone's web browser, the new technology removes the need for heavy third party document viewers.

A wide range of document and multimedia formats are supported, ranging from Microsoft Office applications such as Word, Excel and PowerPoint, to Adobe PDF, Image, Audio and Video files. Users can select from a number of familiar viewing options, including table of contents, thumbnails, full page view or rich text. Attachments are optimized for easier reading on mobile displays, and users can pan, zoom or rotate the content.

The technology was obtained as part of Synchronica's 2010 acquisition of competitor iseemedia, whose iseedocs solution has now been fully integrated with Synchronica Mobile Gateway 6.

The new transcoding technology helps to mitigate a rising problem for mobile operators caused by increased usage of data-heavy applications such as mobile Email. According to a recent industry study, 1MB of data traffic could cost mobile operators up to seven times more than they would pay for a one minute voice call.  Consequently, operators are now increasingly investing in bandwidth-optimization technologies. Mobile Gateway 6 allows mobile operators and device manufacturers to provide bandwidth-efficient next generation mobile messaging comprising Push Email, Instant Messaging and Social Networking.

Carsten Brinkschulte, CEO of Synchronica, comments: "For operators, the cost of wholesale bandwidth is fast becoming a controversial issue; several operators are already ending their 'all you can eat' data plans, and implementing fair use policies. A significant contributor to bandwidth squandering is Email traffic, often associated with heavy attachments. With Mobile Gateway's new transcoding, we can reduce the total bandwidth used by up to 90 percent, and at the same time provide full document viewing capabilities even on entry-level phones without the need for complex attachment viewer applications."

Enquiries:

Synchronica plc	Carsten Brinkschulte, CEO	[phone]
	Angus Dent, CFO	[phone]
www.synchronica.com	Nicole Meissner, COO	[phone]
Northland Capital Partners
(Nominated Adviser)	Shane Gallwey/Rod Venables	[phone]
(Corporate Broker)	Katie Shelton	[phone]
Walbrook PR Limited		[phone]
(media enquiries)	Paul McManus	[e-mail]
(investor enquiries)	Paul Cornelius	[e-mail]

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development centre in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com 

 

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