New Chief Operating Officer

Synchronica PLC
14 August 2006


Synchronica plc



        Synchronica plc appoints new Chief Operating Officer


London, 14 August 2006 - Synchronica plc, an international developer and
provider of mobile device management ("MDM") and synchronisation solutions, has
announced the appointment of Joachim Gmeinwieser as COO, with immediate effect.


Gmeinwieser brings with him a wealth of experience in delivering on large-scale
implementation projects for IT Service and Solutions Provider AI Informatics/
Siemens and will take on responsibility for Synchronica's project delivery team,
managing implementations for Synchronica's largest customers in the UK and
Europe. Gmeinwieser will also head up Synchronica's IT function, with ultimate
responsibility for the company's IT infrastructure, technical support and
customer support departments.


Gmeinwieser has a strong background and proven track record in project
management and joined Synchronica at the beginning of 2006 as acting Managing
Director for Synchronica's German Office.


"I am truly excited by the opportunities ahead of me", explains Joachim
Gmeinwieser. "The Synchronica products are innovative and cutting edge to say
the least. This industry is still at its early stages of development and
understanding, and I fully intend to leverage my experience to ensure that
Synchronica has a firm standing as the market leader through the delivery of
large scale customer projects, and partnerships."


Commenting on this latest appointment Carsten Brinkschulte, CEO of Synchronica,
said: "In the majority of cases operators require a degree of customisation when
deploying third party synchronisation, push email and MDM software. This
requires strong project management to ensure that the customer's brief is met.
We welcome Joe to the company and I am confident that he will enable Synchronica
to continue its delivery of first class solutions based on open industry
standards."


Mr. Gmeinwieser holds an MA in Business Studies from the University of Brighton.


                                     -ends-

About Synchronica

Synchronica develops and markets synchronization and device management solutions
for mobile operators, device manufacturers, and enterprises. Its product
portfolio ranges from data synchronization (DS) to device management (DM) and
firmware update over-the-air (FOTA). Synchronica has a strong track record in
the SyncML space. Products include the world's first SyncML DM server in a
carrier-grade environment and SyncML Gateway, which enables seamless
synchronization of corporate data. Its latest offering, Mobile Manager, provides
companies with a robust mobile device management solution for Windows
Mobile-based devices.

Headquartered in the UK with offices in Berlin and Washington D.C. Synchronica
plc is a public company quoted on AIM, a market operated by the London Stock
Exchange. More information is available at www.synchronica.com


For more information please visit www.synchronica.com or contact:

Nicole Meissner, CMO
at Synchronica plc
Tel: [phone]

Lindsey Lee, Josie Pearson or Denis Davies
at eclat Marketing
Tel: [phone]
Email: [e-mail]




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