New Chief Sales Officer

Synchronica PLC
09 August 2006


Synchronica plc



Synchronica plc appoints new Chief Sales Officer



London, 9 August 2006 - Synchronica, an international developer and provider of
mobile device management and synchronisation solutions, has announced the
appointment of Sascha Beyer as Chief Sales Officer (CSO).


Beyer joins from Pointsec Mobile Technology, the leading player in the mobile
device security and services market, where he was Executive Vice President, Asia
Pacific and Africa. Beyer was responsible for establishing a presence for
Pointsec in these regions back in 2004, and built up a multi-million euro
business in under two years.


Commenting on the announcement, Carsten Brinkschulte, CEO of Synchronica said:
"Sascha Beyer brings to Synchronica a proven track record in IT/
telecommunications sales for both large and small companies. He has demonstrated
his tenacity by ensuring that he always meets his sales targets. He has the
breadth of experience that we were looking for, understands our industry well
and has demonstrated that he can execute effectively. I have pleasure in
welcoming him to Synchronica."


Beyer has been in the IT industry for over 13 years, working for start-up
organizations as well as global multi-million dollar companies. Prior to joining
Pointsec, Beyer held management positions in a number of IT companies including
Eracom Technologies, Utimaco Safeware, and GE Capital IT Solutions.


Beyer holds an MBA from the Graduate School of Business Administration in 
Zurich, as well as an MSc in Internet Security from the same establishment.



                                    - ends -

About Synchronica

Synchronica develops and markets synchronization and device management solutions
for mobile operators, device manufacturers, and enterprises. Its product
portfolio ranges from data synchronization (DS) to device management (DM) and
firmware update over-the-air (FOTA). Synchronica has a strong track record in
the SyncML space. Products include the world's first SyncML DM server in a
carrier-grade environment and SyncML Gateway, which enables seamless
synchronization of corporate data. Its latest offering, Mobile Manager, provides
companies with a robust mobile device management solution for Windows
Mobile-based devices.

Headquartered in the UK with offices in Berlin and Washington D.C. Synchronica
plc is a public company quoted on AIM, a market operated by the London Stock
Exchange. More information is available at www.synchronica.com


For more information please visit www.synchronica.com or contact:

Nicole Meissner, CMO
At Synchronica plc
Tel: [phone]

Lindsey Lee, Josie Pearson or Denis Davies
At eclat Marketing
Tel: [phone]
Email: [e-mail]




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