Sych: Email-to-SMS Gateway

Synchronica PLC
11 February 2008

11 February

        Synchronica Mobile Gateway 3.5 brings mobile email to any phone

 New Email-to-SMS support meets demand for mass market mobile email in emerging
                                    markets



Mobile World Congress, Barcelona, Hall 2, Stand 2J25, 11 February 2008 -
Synchronica plc, an international provider of mobile email and synchronization
solutions, has announced that the latest version of its ground-breaking mobile
email middleware, Mobile Gateway 3.5, now incorporates an Email-to-SMS Gateway
expanding support for push email to more than 3 billion phones including the
most basic handsets on the market.


The new Email-to-SMS Gateway adds to the mobile email and synchronization
standards already supported (OMA DS/SyncML, OMA EMN and IMAP Idle), and enables
Mobile Gateway 3.5 to deliver push email to virtually every handset on the
market today. Mobile Gateway combines the Email-to-SMS Gateway for basic phones
such as the Nokia 1110 with an IMAP Gateway delivering push email to the
built-in email clients on feature phones such as the SonyEricsson W880 and a
SyncML Gateway for synchronization of calendar and contact data with more than
1.5 billion SyncML enabled handsets such as the Nokia NSeries.


As a key advantage, unmatched by other products, Mobile Gateway 3.5 features
"zero footprint" architecture that supports all the major back-end systems used
for consumer and business mailbox services, without requiring additional
software to be installed on the device or behind the firewall.


According to mobile industry analyst Strategy Analytics, the open industry
standards Push IMAP/ LEMONADE and OMA DS/SyncML are crucial for the growth of
mobile email in the mass market, because consumers prefer the low cost feature
phones that support these. Owners of even the most basic handsets will now be
able to use Mobile Gateway 3.5 to receive and send email messages, with the
subject header and body of the mobile email message contained in SMS format.


Informa projections predict 4.81 billion mobile phone subscribers by 2012, with
the next billion subscribers coming from India, Africa, the Middle East, Central
Asia and Eastern Europe. Mobile Gateway 3.5 is well suited for these emerging
markets because it supports mobile email and PIM synchronization on mass market
and low cost devices, which represent the vast majority of all handsets shipped.

To facilitate service activation and boost consumer adoption rates, Synchronica
has also added WAP signup to Mobile Gateway 3.5, enabling users to subscribe to
the service directly from their device. This will greatly benefit operators in
emerging markets where PC and fixed-line penetration is very low, but mobile
phones are increasingly ubiquitous.


"Consumers are not going to buy an expensive phone to get mobile email. Instead
we have to find ways to enable email on the more than 3 billion handsets that
are already in use," comments Carsten Brinkschulte, CEO of Synchronica. "By
supporting all of the standard message delivery systems, we have now made mobile
email accessible on virtually every mobile phone on the planet."


Synchronica Mobile Gateway 3.5 provides carrier-grade scalability and supports
Gmail, AOL, Yahoo and any ISP mailbox using IMAP or POP3 for consumers and
Microsoft Exchange, Lotus Domino, and the Sun Java Communications Suite for
business PIM and email synchronization. An OMA CP provisioning module enables
automatic over the air configuration of all mobile phones.


"Once consumers realize that they can easily set up email on their existing
phone, we will see a significant increase in the take up of mobile email
services, particularly in emerging markets. This heralds an attractive source of
data revenue for operators around the world as millions of consumers swap the
internet cafe for their trusty mobile." concludes Brinkschulte.


                                     -ends-


About Mobile Gateway

Synchronica's Mobile Gateway provides carrier-grade push email and
synchronization services for virtually all mass market feature phones and
smartphones being used by subscribers today. Based on the dominant open industry
standards Push IMAP (LEMONADE) for mobile email and SyncML (OMA DS) for contact
and calendar synchronization, it works with the built-in email and
synchronization clients found in more than 1.5 billion phones. The new Email to
SMS functionality expands its reach to virtually every phone in use today.
Serving consumers and prosumers, Mobile Gateway includes back-end support for
POP3 and IMAP mailboxes, connecting to popular services such as AOL or Google
Mail. For business users, it provides a unique zero footprint architecture where
users simply register their devices and instantly start to receive corporate
email on their phone without requiring additional connectors behind the
firewall. Business mailboxes supported include Microsoft Exchange, Lotus Domino
and Sun Communications Suite.



About Synchronica

Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the market today.
Mobile operators, device manufacturers and service providers in emerging and
developed markets use Synchronica products to offer mobile email, PIM
synchronization and backup & restore services to their consumer and corporate
customer base. Products include the push email and synchronization solution
Mobile Gateway and the mass-market device backup solution Mobile Backup.
Headquartered in the UK with a development centre in Germany and a presence in
Hong Kong, Dubai and U.S. Synchronica plc is a public company traded on the AIM
list of the London Stock Exchange (SYNC.LN). More information is available at
www.synchronica.com.

For more information, please contact:

Nicole Meissner, CMO
Synchronica plc
Tel.: [phone]
Mobile: [phone] Fax: [phone] [e-mail]




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