Synch & Mobile Backup 1.2

Synchronica PLC
07 February 2008


7 February 2008

               Synchronica Announces Mobile Backup 1.2 with Major
                        Enhancements for Consumer Market
                                     

             New Sign Up Services Boost Consumer Adoption Rates /

            More than 1.5 Billion Phones on the Market Are Supported

Royal Tunbridge Wells - 7th February, 2008 - Synchronica plc, an international
provider of mobile email and synchronization solutions, will announce Mobile
Backup 1.2 at the Mobile World Congress in Barcelona, with major feature
enhancements to drive up consumer adoption rates and revenue and drive down
support costs.

Consumers are increasingly using their mobile phones as the sole repository for
social and business information. For many, the loss of a handset itself is much
less traumatic than the loss of the precious contact information, a social
network, that it held. For operators, this means a loss of revenue because users
will initiate far fewer phone calls and send far fewer text messages during the
several months it takes to restore that social network to a new phone. By using
Mobile Backup from Synchronica, operators and service providers can prevent loss
of ARPU and add value to their services by offering insurance for their
subscribers' personal information. If the customer loses or upgrades a phone,
the service painlessly restores all of the data to the new device-remotely, over
-the-air.

Mobile Backup 1.2 also now features two new intuitive methods that allow
consumers to sign up easily and directly from their phone: moves that encourage
consumer adoption whilst reducing the support costs traditionally associated
with new service roll-outs. Mobile Backup 1.2 features the ability to register
for the service through the use of a straightforward WAP interface or
alternatively through a simple SMS signup procedure. A built-in client
provisioning module automatically configures the phone.

"With Mobile Backup 1.2 we have made it as simple as possible for large numbers
of consumers to sign up for the service directly from their mobile phone,
without ever having to touch a call centre or a website," comments Carsten
Brinkschulte, CEO of Synchronica. "No additional software needs to be installed
on the phone, a fact that will strongly encourage use by consumers. We expect
Mobile Backup 1.2 to boost service adoption rates while also cutting support
costs, which is a particularly attractive proposition for those operators in
emerging markets where subscriber numbers are growing by 25% per year."

Aberdeen Group predicts that another 1 billion people will be added to global
mobile networks by 2011. The analyst group believes that the majority of these
new subscribers will come from emerging markets such as India, Africa, and the
Middle East, where PC-based internet access is relatively low and mass-market
feature phones predominate. Therefore, Synchronica has now made its mobile
backup and restore solution accessible to consumers via WAP or SMS, without
requiring access to a PC or speaking to a call centre. Based on the dominant OMA
DS (SyncML) standard, Mobile Backup 1.2 is able to work with the built-in SyncML
clients found in more than 1.5 billion phones in use today, including many
models from major vendors such as Nokia, Sony Ericsson, Motorola, LG, and
Samsung.
                                     -ends-

About Mobile Backup

Synchronica's Mobile Backup solution includes support for OMA DS (SyncML) for
backing up and restoring contact, calendar, and other data on the majority of
mobile phones in the market today. It also features an automatic client
provisioning module (OMA CP) that enables remote, over-the-air, automated setup
of the service for subscribers through Web, WAP, and SMS interfaces.


About Synchronica

Synchronica plc develops and markets industry-standard mobile email and
synchronization solutions for the vast majority of devices in the market today.
Mobile operators, device manufacturers, and service providers in emerging and
developed markets use Synchronica products to offer mobile email,
synchronization, and backup & restore services to their consumer and corporate
customer bases. Products include the push email and synchronization solution
Mobile Gateway and the mass-market device backup solution Mobile Backup.
Headquartered in the UK with a development centre in Germany and a presence in
Hong Kong, Dubai, and USA, Synchronica plc is a public company traded on the AIM
list of the London Stock Exchange (SYNC.LN). More information is available at
www.synchronica.com.

For more information, please contact:

Nicole Meissner, CMO
Synchronica plc
Tel.: [phone]
Mobile: [phone]
Fax: [phone]
[e-mail]




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