Content Agreement with HIT

Bright Things plc
21 January 2005



21 January 2005

                               BRIGHT THINGS PLC

                  Content Agreement with HIT Entertainment PLC

Bright Things PLC, the developer of an educational games console and software
for the pre-school market, has signed a content agreement with HIT
Entertainment, one of the world's leading children's entertainment companies,
for the distribution rights for Thomas & Friends TM, Bob the BuilderTM, Angelina
BallerinaTM, PinguTM and Fireman SamTM.

Today's announcement marks further progress in Bright Thing's strategy of
seeking distribution rights for characters that will provide the basis for
Bright Thing's games. This follows the December 2004 agreement with
Entertainment Rights for the Postman Pat(R) and Little Red TractorTM characters,
the September 2004 agreement with Chorion for the Noddy brand and the May 2004
agreement with BBC Worldwide for the distribution rights for other key
children's characters, including The TeletubbiesTM and The TweeniesTM.

Dominic Wheatley, CEO, Bright Things, said:

'I am delighted to announce this agreement with HIT Entertainment. With
characters like Thomas the Tank Engine and Bob the Builder, today's news sees
some of the market's most popular children's figures being added to the Bright
Things' expanding portfolio.'

HIT's Brand Business Directors, Katie Rollings and Katie Foster, welcome the
deal. A spokesperson for HIT Entertainment, said:

'We are thrilled to be working with Bright Things across the HIT portfolio on
this new educational DVD games platform. Interactive electronic media is an
exciting and important area for the pre-school market and we are very pleased to
be working with Bright Things on this project''

ENDS

For further information please contact:

Bright Things PLC

Matthew Tims, Publishing Director                        07976 740397
Giles Croot / Mark Antelme, Brunswick                    020 7404 5959

HIT Entertainment PLC

Juliet Dawson, Senior PR Manager                         020 7554 3616

NOTES FOR EDITORS:


About Bright Things

Bright Things was formed in June 2002 by Dominic Wheatley and John Kavanagh, the
inventor of the technology, to develop and exploit the prototype interactive
educational children's console.

About HIT Entertainment
HIT Entertainment PLC is now one of the world's leading children's entertainment
companies with arguably the strongest portfolio of classic properties under a
single management. These include Bob the Builder, Thomas the Tank Engine,
Barney, Angelina Ballerina, Pingu and Guinness World Records.

Since the company's launch in 1989 HIT has developed into a mini studio with
activities spanning television and video production (with studios in the US and
the UK), publishing, consumer products licensing and live events.

With operations now in the UK, US, Japan, Germany and Canada approximately 45%
of our revenue comes from Home Entertainment sales with another 45% deriving
from consumer product licensing.

HIT is now the fourth biggest children's video distributor in the UK and the US
and the fourth biggest children's character licensor in the world. With over
1,000 episodes of top quality young children's programming HIT sells programmes
to over 180 territories worldwide.

Shares in HIT Entertainment PLC are traded on the London Stock Exchange (symbol:
HTE) and the company is a constituent of the FTSE Mid 250 index.

HIT's properties seek to inform, educate and delight young children and the
company's strategic goal is to become the world's leading specialist provider of
pre-school entertainment, controlling all aspects of revenue generation,
creating long-term classic characters loved by children across the globe.




                      This information is provided by RNS
            The company news service from the London Stock Exchange