Ministry of Sound & Hed Kandi

Core Business PLC (The)
29 June 2006



PRESS RELEASE
For immediate release: 29 June 2006

             Ministry of Sound Brand Licensing and Grant of Option

The Core Business plc ('The Core Business' or 'the Company'), the innovative
beauty brand building business, has won a substantial licensing agreement from
Ministry of Sound to develop a range of personal care products for its music,
entertainment and lifestyle brands, 'Ministry of Sound' and 'Hed Kandi'.

The Company has signed an agreement with Ministry of Sound to develop a range of
men's grooming products to be marketed under the Ministry of Sound name.
Ministry of Sound is a world renowned music and lifestyle brand. The range will
include men's hair care, skin care, shaving and sun care products.

The Core Business will also develop a range of women's personal care products
for music, entertainment and lifestyle brand Hed Kandi, which is owned by
Ministry of Sound. The range will include hair, skin, face and body care and in
the longer term, colour cosmetics.

Product ranges for both Ministry of Sound and Hed Kandi are expected to launch
in April 2007.

Reflecting the considerable potential of this licensing agreement, Ministry of
Sound has sought and has been granted an option to subscribe for 2,119,822
ordinary shares at a price of 4 pence per share, the equivalent of 5 per cent of
the Company's issued share capital. The option may be exercised at any time by
Ministry of Sound within one calendar month of the signing of this agreement.

Ministry of Sound has been granted the option to subscribe for up to a further
5% of the Company's ordinary share capital at the date at which the option is
exercised, at a price of 6 pence per share, within two years of the signing of
this agreement and an option to subscribe for up to a further 5% of the
Company's ordinary share capital at the date at which the option is exercised,
at a price of 8 pence per share, within three years of the signing of this
agreement.

Stirling Murray, Chief Executive of The Core Business, said:

'This is a highly exciting and very significant deal for The Core Business.
Ministry of Sound and Hed Kandi are strong, vibrant brands with enormous
potential. This agreement, together with the share options, follows a year of
working closely with Ministry of Sound. It also comes hot on the heels of our
recent announcement of five new consultancy contracts and the successful launch
this year of the sun care brand Blockhead, demonstrating the rapid progress we
are making to implement our strategy to become a total beauty brand management
group.'

Lucy Salisbury, Head of Products and Brand Licensing at Ministry of Sound said:

'Ministry of Sound and Hed Kandi have successfully diversified into a number of
product areas including consumer electronics, fashion and accessories. We have
every expectation of replicating this success with The Core Business with a
range of innovative, stylish toiletries.'

ENDS

For further information, please contact:

The Core Business plc

Stirling Murray, Chief Executive                                 020 7483 4300
May Jennings, Executive Brand Director
www.thecorebusiness.co.uk


Aquila Financial Ltd

Peter Reilly                                                     020 7202 2601
Vivienne Macey                                                   020 7202 2602
www.aquila-financial.com


Ministry of Sound

Lucy Salisbury, Head of Products and Brand Licensing             020 7 740 8858
www.ministryofsound.com



Notes to Editors

The Ministry of Sound option to subscribe for shares in The Core Business


Term     Percentage of the issued capital                                Option
                                                                         price
Within
one      5 % of the Company's issued share capital (2,119,822 shares)        4p
month

Within
two      5% of the Company's ordinary share capital at the date at           6p
years    which the option is exercised

Within
three    5% of the Company's ordinary share capital at the date at           8p
years    which the option is exercised



The Core Business

The Core Business was established in May 2004 by Stirling Murray to create,
develop, launch and distribute personal care and beauty brands. It also provides
consultancy and brand management services.

The Core Business listed on AIM in March 2006 under the ticker 'CORE'
www.thecorebusiness.co.uk


Ministry of Sound

Ministry of Sound is one of the most widely-recognised names in the music,
entertainment and lifestyle industries. The brand includes Europe's biggest
independent record label, international clubs and bars and a wide range of
branded products including a top-selling consumer electronics range, fashion and
accessories.
www.ministryofsound.com


Hed Kandi

Hed Kandi was established in 1999 as a record label specialising in house music,
which has since developed into a lifestyle brand including merchandise, a radio
show and nightclub events across the UK and worldwide.
www.hedkandi.com




                      This information is provided by RNS
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