Re Agreement

The Core Business PLC (`Core' or `the Company')

Core appointed UK (excluding Eire and Northern Ireland) distributor for globally
                  recognised brand to be launched in Superdrug

20 February 2007

The Core Business (LSE: CORE) is delighted to announce that it has secured, from
Accessoires  Beaute Cosmetique, the exclusive UK (excluding  Eire  and  Northern
Ireland) distribution rights for the leading French ELITE MODELS FASHION  beauty
accessories  brand.  The  agreement will run for five  years  and  is  renewable
thereafter.

Furthermore, The Core Business is pleased to have reached an exclusive agreement
with  Superdrug - the fastest growing health and beauty retailer in the UK -  to
launch  the  ELITE  MODELS  FASHION  beauty  accessories  brand  exclusively  in
Superdrug stores from 21 March 2007.

The  ELITE  MODELS  FASHION beauty accessories range features  professional  yet
fashionable hair and manicure products. The range is a line of products from one
of  the  world's most prestigious modelling networks, founded in  1971  and  has
since  represented icons such as Monica Belluci, Naomi Campbell, Cindy  Crawford
and Linda Evangelista to name a few.

Core's Chief Executive Stirling Murray commented today -

"This  fulfils  a third leg of our strategy - to distribute innovative  personal
care  cosmetic and beauty brands. To have the ELITE MODELS FASION brand sold  in
Superdrug  represents a major step towards us becoming a leading distributor  in
the personal care and grooming sector".

-ENDS-

For further information please contact:

The Core Business plc
Stirling Murray, Chief Executive       Tel: [phone]
www.thecorebusiness.co.uk

ARM Corporate Finance Ltd
Nick Harriss                           Tel: [phone]

Notes to Editors

The  Core  Business  was established in May 2004 by Stirling Murray  to  create,
develop, launch and distribute personal care and beauty brands. It also provides
consultancy and brand management services.

The Core Business listed on AIM in March 2006 under the ticker `CORE.'

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