Director/PDMR Shareholding

Provident Financial PLC
07 March 2008




Directors'/PDMRs' interest in shares - Provident Financial Long Term Incentive
Scheme


Provident Financial plc announces that Kleinwort Benson (Jersey) Trustees
Limited, as Trustees of the Provident Financial plc 2007 Employee Benefit Trust
('the Trust'), purchased 775,066 ordinary shares of 20 8/11p each at an average
price of £8.31715 per share on 5 and 6 March 2008 to satisfy potential awards to
be made under the Provident Financial Long Term Incentive Scheme 2006 
('Scheme').

The Trust is a discretionary employee benefit trust and may benefit employees of
Provident Financial plc and its subsidiaries at the discretion of the Trustee.
Accordingly, it is noted that the following directors and PDMRs, as potential
beneficiaries under the Trust, have an interest in the shares acquired by the
Trust:


Peter Crook
Andrew Fisher
Chris Gillespie
Michael Lenora
David Merrett
John Moulding
Ken Mullen


Emma Versluys
Deputy Company Secretary
01274 731111 ext. 2569

7 March 2008



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