DGM poised for regional growt

RNS Number : 3840X

Asia Digital Holdings PLC

06 December 2010

 



Press Release

6 December 2010

Asia Digital Holdings Plc

("ADH" or the "Company")

ADH subsidiary, DGM, poised for regional growth following disposal of Australian operation

Leadership revamped to meet market opportunity

Asia Digital Holdings plc (AIM:ADH), an independent online marketing group, announces that its performance marketing agency, DGM, has established a new leadership line up to focus on significant opportunities in Asia following the sale of its Australian business, Deal Group Media Pty Limited ("DGM Pty").

The sale of DGM's Australian operation, DGM Pty, at the end of October 2010 has both strengthened the Company's balance sheet and also cleared the way for the execution of an exciting Asian expansion strategy.  DGM's strategy is to offer the most complete performance solution available in the region by leveraging 11 years of experience to serve a client base made up of blue-chip multinational corporations.  This strategy is driven both by the demands of existing clients and by the Company's recognition of the regional void in the relevant essential skills.

In order to better support ADH and DGM's expansion, Adrian Moss, founder and CEO of ADH, has relocated to Shanghai to directly oversee DGM's recently launched Greater China operation, while keeping his group responsibilities.  WPP digital/media veteran, Julien Courant, has joined as Managing Director of DGM Southeast Asia from Neo Ogilvy. Julien will be based in Singapore. 

Since its launch in the UK in 1999 and subsequent refocus on Asia in 2007, ADH has established an unchallenged track record in delivering relevant traffic, leads and sales along with enhanced customer lifetime value.  ADH has worked with over 500 multinational corporations and mid-sized clients across multiple B2C and B2B sectors.  In Asia, it has won multiple awards and has clients in the travel, e-commerce, and banking sectors such as HSBC, ANZ, Citibank, Emirates, Dell, British Airways and Air France / KLM.

Adrian Moss, Chief Executive of ADH, said: "Performance advertising for us is so much more than delivering sales for clients on a cost-per-action (CPA) pricing model and extends across a wider range of objectives, leveraging many digital consumer touch points often on a range of media price models. The constant in performance advertising is the focus on delivering a predetermined objective at the target cost. Furthermore, success in performance advertising demands multiple capabilities that are truly scarce in the region. Julien is a senior digital marketer with a blue-chip pedigree and deep expertise across strategy, project management, performance media, and analytics, so our business prospects in Southeast Asia are in excellent hands."

Julien Courant, incoming MD of DGM Southeast Asia, said:  "We will build on our solid foundation to take DGM to the next level by focusing on deepening consumer insights combined with optimal coordination of multiple digital touch point strategies. I am excited by joining such a proven player with performance pedigree and the ability to respond quickly to market needs."

As part of the transition, current DGM SEA managing director James Hawkins will depart from year-end.

For further information, please contact:

Asia Digital Holdings plc
Adrian Moss, Chief Executive	Tel: [phone]
www.adhplc.asia

Northland Capital Partners Ltd
Gavin Burnell / Rod Venables	Tel:  [phone]
Katie Shelton (Corporate Broking)

Abchurch Communications
Nick Probert / Claire Dickinson	Tel: [phone]
[e-mail]	www.abchurch-group.com

About DGM

DGM is a leading digital marketing agency founded on the core principle of "performance marketing with performance pricing".  With a unique heritage, DGM is a results-driven solutions-provider focused on delivering programs that make a measurable impact on the success of its international client base.

DGM, part of Asia Digital Holdings PLC (LON:ADH), launched in 1999 bringing the first affiliate marketing network to the UK.  DGM's capabilities have since widened considerably and today the company is able to leverage all digital consumer touch points to deliver traffic, leads and sales for its commercially savvy customers.

An industry leader for the past 11 years, DGM was also a pioneer in performance marketing in Australia and Europe.  Since then, the company has focused its efforts on Asia with successful launches in South East Asia, India and more recently Greater China.  With a broad client portfolio that includes travel, e-commerce and banking, DGM has worked with over several hundred brands in the B2B and B2C sectors including AMEX, Citibank, Dell, British Airways and KLM.

 

END

 

 

NRAUGGMUPUPUGMW