Board & Structural Changes

Vodafone Group Plc
13 October 2004


13 October 2004

           BOARD CHANGES AND NEW ORGANISATIONAL STRUCTURE AT VODAFONE

Vodafone Group Plc ('Vodafone') announces Board changes and a new organisational
structure (see note 1) which will enable continued improvement in the delivery 
of the Group's strategic goals. This structure will become effective as from 1 
January 2005.

The new organisation is designed to:

• Focus more attention on customers in Vodafone's local markets;

• Enhance Vodafone's ability to deliver seamless services to corporations;

• Facilitate co-ordinated delivery of 3G across all markets;

• Function as an integrated company, delivering on One Vodafone; and

• Simplify decision-making, accountabilities and governance structures
  to speed up execution

Vodafone will simplify its existing regional structure with major countries and
business areas reporting into the Chief Executive. All first line management
functions in the Operating Companies will have a dual reporting line to the
respective functions at Group level.

Arun Sarin, Chief Executive said: 'We are creating an organisation that is
better positioned to respond to the high expectations of our customers. Faster
execution will enable us to extend our lead within the mobile industry and
deliver the benefits to our customers, our employees and our shareholders.'

MAIN BOARD APPOINTMENTS

Sir Julian Horn-Smith will be appointed Deputy Chief Executive with effect from
1 January 2005.

Vodafone separately announces that Andy Halford has been appointed Financial
Director Designate. Andy will succeed Ken Hydon when he retires on 26 July 2005.

OPERATING COMPANY STRUCTURE

Vodafone's operating company structure will be streamlined to ensure effective
and fast decision-making, enabling improved time to market across a number of
business initiatives. Consequently, the following operating companies and
business areas will report directly into the Chief Executive:

• European Affiliates (Belgium, France, Poland, Romania and Switzerland)
  and Non-European Affiliates (China, Fiji, Kenya, South Africa and United
  States), led by Sir Julian Horn-Smith;

• Germany, led by Jurgen von Kuczkowski;
• Italy, led by Pietro Guindani;
• United Kingdom, led by Bill Morrow;
• Other EMEA Subsidiaries (Albania, Egypt, Greece, Hungary, Ireland,
  Malta, Netherlands, Portugal, Spain and Sweden), led by Paul Donovan;
• Asia Pacific (Australia, Japan and New Zealand), led by Brian Clark
  who will also be appointed Group Human Resources Director Designate

GROUP FUNCTIONS

Vodafone's Group functions will be strengthened to support the delivery of
seamless global propositions and Vodafone's continued integration. The following
functions will also report directly into the Chief Executive:

• Marketing, led by Peter Bamford, the Chief Marketing Officer. This
  function will be reinforced by a newly created Multi National Corporates unit
  which will assume full accountability for serving Vodafone's global corporate
  customers. Group Marketing will also manage the global handset portfolio and
  procurement;

• Technology, led by Thomas Geitner, the Chief Technology Officer. In
  addition to standardised network design and global supply chain management, 
  this function will introduce the concept of shared service operation for IT 
  and service delivery;

• Business Development, a new function led by Sir Julian Horn-Smith. Sir
  Julian will be responsible for driving Vodafone's product and services 
  portfolio into Vodafone's affiliates and the Partner Networks. In addition, 
  this function will assume responsibility for expanding and consolidating 
  Vodafone's footprint through the Partner Network programme and any Corporate 
  Finance activities

NEW GOVERNANCE STRUCTURE

Vodafone also announces changes to its governance process. The Group will have
two management committees which will oversee the execution of the Main Board's
strategy and policy.

   • The Executive Committee (see note 2)

Chaired by Arun Sarin, this committee will focus on the Group's strategy,
financial structure and planning, succession planning, organisational
development and Group-wide policies.

   • The Integration and Operations Committee (see note 3)

Chaired by Arun Sarin, this committee will be responsible for setting
operational plans, budgets and forecasts, product and service development,
customer segmentation, managing delivery of multi-market propositions and
managing shared resources.

FINANCIAL REPORTING

The Group's financial reporting for the year ending 31 March 2005 will reflect
this new organisational structure while the Group's interim results, to be
announced on 16 November 2004, will be reported under the current structure. The
Group will provide proforma results for the new structure on 16 November.)(see 
note 4)

                                    - ends -
For further information:

Vodafone Group
Investor Relations                       Media Relations
Melissa Stimpson                         Bobby Leach
Darren Jones                             Ben Padovan
Tel: [phone]                 Tel: [phone]

Tavistock Communications
Lulu Bridges
Tel: [phone]

Notes to editors:

1. New organisational structure as of 1 January 2005

                                        CEO
                             Direct Reporting Lines
         ---------------------------------------------------------------
         By Country                                     By Business Area
         ---------------------------------------------------------------
         Germany                                               Marketing
         Italy                                                Technology
         UK                              Strategy & Business Integration
         Asia Pacific Region                                     Finance
         Other EMEA Subsidiaries                       Corporate Affairs
         Business Development                            Human Resources
                                                                   Legal

2. Representatives of the Executive Committee as of 1 January 2005:

Arun Sarin, Chief Executive

Sir Julian Horn-Smith, Deputy Chief Executive

Ken Hydon, Financial Director*

Peter Bamford, Chief Marketing Officer

Thomas Geitner, Chief Technology Officer

Jurgen von Kuczkowski, Chief Executive Germany

Pietro Guindani, Chief Executive Italy

Bill Morrow, Chief Executive United Kingdom

Paul Donovan, Regional Chief Executive

Brian Clark, Chief Executive Asia Pacific and Group Human Resources Director
Designate

Shiro Tsuda, Chief Executive Japan

Alan Harper, Group Strategy and Business Integration Director

Phil Williams, Group Human Resources Director*

Stephen Scott, Group General Counsel and Company Secretary

Simon Lewis, Group Corporate Affairs Director

* Due to retire July 2005

3. Representatives of the Integration and Operations Committee as of 
1 January 2005:
Same as Executive Committee with the addition of:

Fritz Joussen, Chief Operating Officer Germany

4. Country Breakdown for Financial Reporting Purposes*:

EMEA:
Germany
Italy
Spain
United Kingdom
Other EMEA subsidiaries
    Albania*
    Egypt*
    Greece*
    Hungary*
    Ireland*
    Malta*
    Netherlands*
    Portugal*
    Sweden*
EMEA Affiliates
    Belgium*
    France*
    Kenya*
    Poland*
    Romania*
    South Africa*
    Switzerland*
Asia Pacific:
Japan
Other Asia Pacific
    Australia*
    China*
    Fiji*
    New Zealand*
US
Total Mobile
Other
Total Group
* All countries will not be disclosed separately







                      This information is provided by RNS
            The company news service from the London Stock Exchange