Japanese Operations Integrated

Vodafone AirTouch PLC
30 March 2000



       VODAFONE AIRTOUCH INTEGRATES JAPANESE OPERATIONS

Vodafone  AirTouch Plc ('Vodafone AirTouch')  announces  today
that,  together  with its partners Japan Telecom  and  British
Telecom,  it has agreed to restructure its interests in  Japan
ahead  of  the start of the application process for the  Third
Generation (3G) licences in early April 2000. The main purpose
of the restructuring is to integrate the existing 2G operating
companies, collectively known as the J-Phone Group,  with  the
IMT-2000 Planning Co., Ltd., the vehicle which was set  up  to
pursue  3G business opportunities in Japan, in which  Vodafone
AirTouch  has a direct 26% stake.  Vodafone AirTouch  and  its
partners  believe  that the new structure  will  significantly
increase  their ability to compete successfully  in  the  fast
growing Japanese mobile telecommunications market.

IMT-2000  Planning  Co., Ltd., which will be  renamed  J-Phone
Communications Co., Ltd. with effect from 1 April  2000,  will
acquire a controlling interest of approximately 50% in the  J-
Phone  Group, following an issue of new shares by the  J-Phone
Group.   J-Phone Communications Co., Ltd. will be  responsible
for   the  Group  business  plan  and  co-ordinate  nationwide
technical planning. It will also assume responsibility for the
integration  of  the  J-Phone  Group,  as  well  as  financial
management, nationwide branding, marketing and communications,
and research and development.

The   J-Phone  Group  encompasses  nine  operating   companies
offering  a  nationwide mobile telecommunications  service  in
Japan  and  covers  approximately 126 million  POPs.  Vodafone
AirTouch's  current stake in the 9 operating companies  ranges
from  20% to 29%. Following the completion of this transaction
Vodafone AirTouch's holding (both direct and indirect) will be
broadly unchanged and range between 23% and 27%.


For further information contact:

Terry Barwick, Director of Corporate Affairs,
Tim Brown, Investor Relations Director, or
Melissa Stimpson, Senior Investor Relations Manager
at Vodafone AirTouch Plc
Telephone [phone]

Lulu Bridges
at Tavistock Communications Limited
Telephone [phone]