Key Performance Indicators

Vodafone Group PLC
25 October 2001


25 October 2001


                     VODAFONE ARPU CONTINUES TO STABILISE


Vodafone Group Plc ('Vodafone') today announces key performance indicators for
the three month period to 30 September 2001, including measures which indicate
the continued stabilisation of registered blended average revenue per user ('
ARPU').


Customer Activity Levels

The total inactive customer base in Vodafone's controlled subsidiaries at 30
September 2001 was 10%, the same level as reported at 30 June 2001. This
comprises contract activity levels of 96% and prepaid activity levels of 88%
compared to 96% and 87% respectively at 30 June 2001, showing an expected
improvement in prepaid.

In Germany, prepaid and total activity levels improved by 1% due to the
predicted increase in disconnections in the quarter following the
unprecedented growth in customers last year.  Activity levels in the UK and
Italy have remained constant in the period to 30 September 2001 at 84% and 93%
respectively.


Registered Blended ARPU

The trend in registered ARPU for the Group continues to show signs of
stabilising, as demonstrated by the following information for the Group's
largest controlled networks, despite a shorter working month in September. In
the quarter, registered blended ARPU increased in each of these markets
compared to the previous quarter.


      MONTHLY REGISTERED BLENDED ARPU FOR THE 12 MONTHS TO 30 SEPTEMBER 2001


Operator             Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

Omnitel Vodafone EUR  28  27  28  27  25  29  27  28  29  30  28  27
D2 Vodafone      EUR  32  30  28  27  24  27  24  25  25  26  26  25
UK Vodafone      GBP  26  26  23  23  23  24  21  23  23  23  23  23



Data as a Percentage of Service Revenues

In addition, Vodafone reports data revenues as a percentage of service
revenues for its controlled subsidiaries. This increased to 9.1% in the year
to 30 September 2001, split 8.7% for messaging and 0.4% for internet. In the
month of September this figure rose to 9.9% split 9.5% and 0.4% respectively.
For the Group, as a whole on a proportionate basis, including associates, the
corresponding figure was 7.1% for the year and 8.4% in the month of September.

Sir Christopher Gent, Chief Executive of Vodafone said: 'This quarter's
numbers represent an improved performance in the Group's operations, with
customer growth ahead of our expectations, despite the reduction in handset
subsidies. The continuing stability in ARPU is encouraging, particularly as it
is occurring a year before we had anticipated. The increase in our data
indicators confirms we are on track to meet our data revenue targets.'


                                   - ends -


For further information:

Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Head of Group Investor Relations
Darren Jones, Senior Investor Relations Manager
Jon Earl, Investor Relations Manager
Tel:  [phone]

Lulu Bridges / John West
Tavistock Communications
Tel:  [phone]



          VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

                 CUSTOMER INFORMATION AS AT 30 SEPTEMBER 2001

                                                       REGISTERED
                                         PERCENTAGE  PROPORTIONATE  REGISTERED
COUNTRY          OPERATOR                OWNERSHIP2    CUSTOMERS      PREPAID
                                                      (thousands)           (%)
NORTHERN EUROPE, MIDDLE EAST & AFRICA
UK               Vodafone+                     100.0         12,799          64
Ireland          Eircell Vodafone              100.0          1,611          71
Netherlands      Libertel Vodafone              70.0          2,256          66
Sweden           Europolitan Vodafone+          71.1            762          25
Egypt            Click Vodafone+                60.0            844          89
Others                                                        6,592          59
TOTAL                                                        24,864          62


CENTRAL EUROPE
Germany          D2 Vodafone                    99.6         21,787          60
Hungary          Vodafone+                      50.1            169          90
Others                                                        1,498          41
TOTAL                                                        23,454          56


SOUTHERN EUROPE
Greece           Panafon Vodafone+              52.8          1,423          72
Italy            Omnitel Vodafone               76.5         12,738          91
Malta            Vodafone+                      80.0            105          91
Portugal         Vodafone                       50.9              *           *
Spain            Airtel Vodafone                91.6          6,824          56
Albania          Vodafone                       76.9             41          99
Romania          Mobifon                        20.1            N/A         N/A
TOTAL                                                        22,815          78


AMERICAS AND ASIA
United States    Verizon Wireless3              44.1         12,658           6
Japan            J-Phone                     Various          6,726           3
Others                                                        1,993          48
TOTAL                                                        21,377          32


PACIFIC
Australia        Vodafone                       95.5          1,991          34
New Zealand      Vodafone                      100.0          1,077          78
Fiji             Vodafone                       49.0             36          90
TOTAL                                                         3,104          50


GROUP TOTAL                                                  95,614          48




                                                                     CONTROLLED
                                                CONTROLLED ACTIVE1    INACTIVE
COUNTRY                      OPERATOR         PREPAID CONTRACT TOTAL   TOTAL
                                                  (%)      (%)   (%)    (%)
NORTHERN EUROPE, MIDDLE EAST
& AFRICA
UK                           Vodafone+             75       99    84         16
Ireland                      Eircell Vodafone      97       98    97          3
Netherlands                  Libertel              93       99    95          5
                             Vodafone
Sweden                       Europolitan           82       91    89         11
                             Vodafone+
Egypt                        Click Vodafone+       97       97    97          3
Others                                            N/A      N/A   N/A        N/A
TOTAL                                              82       98    88         12


CENTRAL EUROPE
Germany                      D2 Vodafone           88       95    91          9
Hungary                      Vodafone+             89       97    89         11
Others                                            N/A      N/A   N/A        N/A
TOTAL                                              88       95    91          9


SOUTHERN EUROPE
Greece                       Panafon Vodafone       *        *     *          *
                             +
Italy                        Omnitel Vodafone      94       92    93          7
Malta                        Vodafone+             93       99    94          6
Portugal                     Vodafone               *        *     *          *
Spain                        Airtel Vodafone       85       95    89         11
Albania                      Vodafone             N/A      N/A   N/A        N/A
Romania                      Mobifon              N/A      N/A   N/A        N/A
TOTAL                                              90       94    91          9


AMERICAS AND ASIA
United States                Verizon              N/A      N/A   N/A        N/A
                             Wireless3
Japan                        J-Phone              N/A      N/A   N/A        N/A
Others                                            N/A      N/A   N/A        N/A
TOTAL                                             N/A      N/A   N/A        N/A


PACIFIC
Australia                    Vodafone              88       94    92          8
New Zealand                  Vodafone              91       99    93          7
Fiji                         Vodafone             N/A      N/A   N/A        N/A
TOTAL                                              90       95    92          8


GROUP TOTAL                                        88       96    90         10



1 Active customers are defined as customers who have made or received a
chargeable event in the last three months or, where information is not
available, defined as customers who have made a chargeable event in the last
three months (indicated by +).

2 All ownership percentages are stated as of 30 September 2001 and exclude
options, warrants or other rights or obligations of Vodafone Group Plc to
increase or decrease ownership in any venture.  Ownership interests have been
rounded to the nearest tenth of one percent.

3 The Group's proportionate customer base has been adjusted for Verizon
Wireless's proportionate ownership of its customer base of approximately
98.1%.


* Listed subsidiaries still to report.


          VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

        ARPU INFORMATION FOR THE 12 MONTH PERIOD TO 30 SEPTEMBER 20011

                                                       ARPU2
                                       LOCAL   REGISTERED REGISTERED REGISTERED
COUNTRY         OPERATOR             CURRENCY   PREPAID    CONTRACT    TOTAL


NORTHERN EUROPE, MIDDLE EAST &
AFRICA
UK              Vodafone                   GBP        139        535        281
Netherlands     Libertel Vodafone          EUR          *          *          *
Sweden          Europolitan Vodafone       SEK          *      6,646      5,329
Egypt           Click Vodafone             EGP      1,076      2,525      1,275


CENTRAL EUROPE
Germany         D2 Vodafone                EUR        119        586        317
Hungary         Vodafone                   HUF     31,820    200,546     51,048


SOUTHERN EUROPE
Greece          Panafon Vodafone           EUR          *          *          *
Italy           Omnitel Vodafone           EUR        287        757        332
Malta           Vodafone                   MTL        106        922        206
Portugal        Vodafone                   EUR          *          *          *
Spain           Airtel Vodafone            EUR        141        663        369


PACIFIC
Australia       Vodafone                   AUD        298        906        711
New Zealand     Vodafone                   NZD        280      1,821        646



1 Vodafone introduced a new industry measurement of active customers in March
2001. This is the third quarter for which Vodafone has collated and reported
on this information. As there is no historical information prior to 31 March
2001, Vodafone will include active ARPU numbers when it has a history of
performance for a proper basis of comparison. However, the underlying levels
of active customer spend continue to be higher than the reported registered
ARPU.

2 ARPU is calculated for the twelve month period to 30 September 2001 and
excludes handset revenues and connection fees.


* Listed subsidiary information not published.


          VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

            NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES
              12 MONTHS TO 30 SEPTEMBER 2001    SEPTEMBER 2001 (MONTH ONLY)

                                        TOTAL                            TOTAL
                                    NON-VOICE                        NON-VOICE
OPERATOR     MESSAGING INTERNET      SERVICES MESSAGING INTERNET      SERVICES
                  DATA     DATA                    DATA     DATA


NORTHERN EUROPE,
MIDDLE EAST & AFRICA
UK Vodafone       7.1%     0.9%          8.0%      8.4%     0.8%          9.2%
Middle East       2.5%        -          2.5%      3.8%        -          3.8%
& Africa
Others            4.3%     0.2%          4.5%      6.6%     0.2%          6.8%
TOTAL             5.7%     0.6%          6.3%      7.4%     0.5%          7.9%


CENTRAL
EUROPE
D2 Vodafone      13.9%     0.3%         14.2%     13.7%     0.4%         14.1%
Others            5.8%     0.1%          5.9%      6.0%     0.4%          6.4%
TOTAL            13.1%     0.3%         13.4%     12.8%     0.4%         13.2%


SOUTHERN
EUROPE
Omnitel           7.1%     0.2%          7.3%      8.6%     0.2%          8.8%
Vodafone
Others            7.4%     0.1%          7.5%      7.4%     0.1%          7.5%
TOTAL             7.2%     0.2%          7.4%      8.0%     0.2%          8.2%


AMERICAS AND
ASIA
Verizon              -     0.5%          0.5%      0.1%     0.6%          0.7%
Wireless
J-Phone           4.4%     7.4%         11.8%      5.4%     9.2%         14.6%
Other             0.8%        -          0.8%      1.9%        -          1.9%
TOTAL             1.4%     2.6%          4.0%      2.4%     4.2%          6.6%


PACIFIC           6.5%     0.2%          6.7%      7.5%     0.4%          7.9%


PROPORTIONATE     6.0%     1.1%          7.1%      6.7%     1.7%          8.4%
GROUP TOTAL


CONTROLLED GROUP TOTAL        8.7% 0.4%   9.1%     9.5%        0.4%        9.9%