Key Performance Indicators

Vodafone Group PLC
25 April 2002

25 April 2002



 CUSTOMER GROWTH EXCEEDED 20% FOR THE YEAR; ARPU LEVELS SUSTAINED; IMPROVED DATA
                                 REVENUE GROWTH


Vodafone Group Plc ('Vodafone') today announces key performance indicators for
the quarter and year ended 31 March 2002.  The main highlights are:


•    Good customer growth of 22% in the year, resulting in over 101.1m
     proportionate customers with 1.3m net additions in the last quarter


•    Stable blended average revenue per user ('ARPU') trends maintained in
     major European markets in the quarter and during the 12 months ended 
     March 2002 despite two Easter periods in the year


•    Data revenue rose to over 13% of service revenues for the Group's
     controlled operations in March and to over 11% for the year, an increase of 
     over 4% and 3% respectively on a year ago

Sir Christopher Gent, Chief Executive of Vodafone, commented: 'This year has
seen ARPU stabilise in our major markets, ahead of our previous expectations,
even though customer growth has been better than anticipated.  The improvement
in mix towards higher quality customers and the continued adoption of data
services provide a solid base for an expected improvement in ARPU in most of our
major European markets in the year ahead.'



Customer Growth



Overall, 1.3 million registered proportionate customers were added in the
quarter bringing the total net additions for the year to more than 18.1 million.



Net customer growth in the quarter was held back in part by seasonal factors but
mainly due to the necessary and expected disconnection in some major European
markets of non-revenue earning handsets associated with the upgrading that
occurred in the period of very rapid customer growth in the previous financial
year. We expect the return of net customer growth in all major European markets
in the second quarter of this financial year.



The overall customer mix continues to improve following the revised commercial
policies, particularly in Germany and the UK, with contract rising from 40% to
43% of the base and 35% to 38% respectively.



Activity levels for the Group's controlled operations improved from 90% last
quarter to 92% this quarter, primarily due to the expected increase in prepaid
churn in Germany, the UK now measuring activity on an outgoing and incoming
basis and the inclusion of Japan where activity levels are over 99%. In Germany
activity improved from 90.6% to 91.2%.





Registered Blended ARPU



Registered blended ARPU trends were maintained in the Group's major markets in
the quarter. On a rolling 12 month basis, allowing for two Easters in one year,
ARPU was stable.



Data as a Percentage of Service Revenues



Data as a percentage of service revenues continues to grow on a like-for-like
basis exceeding 11% in the year to March and 13% in the month of March for the
Group's controlled operations. Improvements in data usage were recorded in all
major markets on an annual basis.



In Japan the success of 'sha-mail', the photo-messaging service, continues. This
is now used by one third of the base and contributes to the highest levels of
data adoption in the Group.  Furthermore, 'movie sha-mail' has registered more
than 115,000 customers in the first month following launch.


For further information:

Vodafone Group
Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Head of Group Investor Relations
Bobby Leach, Head of Group Financial Media Relations
Darren Jones, Senior Investor Relations Manager
Tel: [phone]



Tavistock Communications
Lulu Bridges / John West
Tel: [phone]




Notes



Monthly and annual ARPU in Japan has been adjusted to take into account a 13%
reduction in mobile to mobile interconnect effective for the year ended 31 March
2002.





This release contains forward looking statements including statements regarding
our expectations for improvement in ARPU and future customer growth.  By their
nature, forward looking statements are inherently predictive, speculative and
involve risk and uncertainty since they relate to events and depend on
circumstances that will occur in the future.  Actual results could differ
materially from those expressed or implied by these forward looking statements
depending on a variety of factors including our ability to develop competitive
data content and services which will attract new customers and increase average
usage, our ability to offer new services and the delivery and performance of
GPRS and 3G handsets, network equipment and other key products from suppliers,
and the other factors set forth in our Annual Report on Form 20-F under the
headings 'Forward-looking Statements' and 'Risk Factors'.





VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

QUARTERLY PROPORTIONATE NET CUSTOMER ADDITIONS - 1 JANUARY 2002 TO 31 MARCH 2002


                                                                  CUSTOMER BASE

                                    PERCENTAGE     AT START           NET        STAKE    AT END OF    PERCENTAGE
COUNTRY      OPERATOR              OWNERSHIP 1    OF PERIOD     ADDITIONS    CHANGES 2       PERIOD     PREPAID 4
                                           (%)  (thousands)   (thousands)  (thousands)  (thousands)           (%)
NORTHERN EUROPE

UK           Vodafone                    100.0       13,164           22             -       13,186            62
Ireland      Vodafone                    100.0        1,701            3             -        1,704            72
Netherlands  Vodafone                     70.0        2,262           27             -        2,289            64
Sweden       Vodafone                     71.1          788            *             -            *             *
Others                                                4,946            *            1             *             *
TOTAL                                                22,861          144            1        23,006            57

CENTRAL EUROPE

Germany      Vodafone                     99.7       21,824        (399)            9        21,434            57
Hungary      Vodafone                     59.4          283           47             -          330            91
Others                                                1,519           48             -        1,567            41
TOTAL                                                23,626         (304)           9        23,331            54


SOUTHERN EUROPE

Greece       Vodafone                     51.9        1,523           43          (27)        1,539            72
Italy        Omnitel
             Vodafone                     76.6       13,335          219            6        13,560            91
Malta        Vodafone                     80.0          115            7             -          122            92
Portugal     Vodafone                     50.9        1,418            *             -            *             *
Spain        Vodafone                     91.6        6,995          246             -        7,241            55
Albania      Vodafone                     76.9           91           39             -          130            99
Others                                                  404            *             -            *             *
TOTAL                                                23,881          615          (21)       24,475            78


AMERICAS

United       Verizon
States       Wireless 3                   44.2       12,993           88             -       13,081             6
Others                                                  641           48             -          689            81
TOTAL                                                13,634          136             -       13,770            11


ASIA PACIFIC

Japan        J-Phone
             Vodafone                     69.7        8,108          388             -        8,496             4
Australia    Vodafone                     95.5        2,026           24             -        2,050            37
New
Zealand      Vodafone                    100.0        1,044           51             -        1,095            78
Others                                                1,584          101             -        1,685            54
TOTAL                                                12,762          564             -       13,326            47


MIDDLE EAST AND AFRICA

Egypt        Vodafone                     60.0          961           70             -        1,031            87
Others                                                2,133          105          (41)        2,197            84
TOTAL                                                 3,094          175          (41)        3,228            85

GROUP TOTAL                                          99,858        1,330          (52)      101,136            50


1   All ownership percentages are stated as of 31 March 2002 and exclude options, warrants or other rights or
    obligations of Vodafone Group Plc to increase or decrease ownership in any venture.  Ownership interests
    have been rounded to the nearest tenth of one percent.

2   Represents the acquisition of certain minority interests in Vodafone AG (formerly Mannesmann AG) during
    the period, the reduction in ownership in Panafon S.A. following its increased participation in Mobitel
    and the reduction in ownership in Safaricom Ltd following the exercise of an option.

3   The Group's proportionate customer base has been adjusted for Verizon Wireless's proportionate ownership
    of its customer base across all its network interests of approximately 98.3%.  In the absence of acquired
    interests, this proportionate ownership will vary slightly from quarter to quarter dependent on the
    underlying mix of net additions across each of these networks.

4   Prepaid customer percentages are calculated on a venture basis.


*   Listed subsidiary still to report


VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

CONTROLLED ACTIVE CUSTOMER INFORMATION AS AT 31 MARCH 2002


                                            CONTROLLED ACTIVE 1                  CONTROLLED

COUNTRY      OPERATOR                 PREPAID        CONTRACT       TOTAL          INACTIVE

                                          (%)             (%)         (%)               (%)
NORTHERN EUROPE

UK           Vodafone                      84              98          89                11
Ireland      Vodafone                      99              98          99                 1
Netherlands  Vodafone                      88              99          92                 8
Sweden       Vodafone (a)                   *               *           *                 *
TOTAL                                      86              97          90                10


CENTRAL EUROPE

Germany      Vodafone                      89              94          91                 9
Hungary      Vodafone (a)                  91              97          92                 8
TOTAL                                      89              94          91                 9


SOUTHERN EUROPE

Greece       Vodafone (a)                  71              90          76                24
Italy        Omnitel Vodafone              94              92          93                 7
Malta        Vodafone                      92              99          93                 7
Portugal     Vodafone                       *               *           *                 *
Spain        Vodafone                      86              94          89                11
Albania      Vodafone 2                   N/A             N/A         N/A               N/A
TOTAL                                      89              94          90                10


ASIA PACIFIC

Japan        J-Phone
             Vodafone 2                   N/A             N/A          99                 1
Australia    Vodafone                      90              95          93                 7
New Zealand  Vodafone                      95             100          96                 4
TOTAL                                      93              95          98                 2


MIDDLE EAST AND AFRICA

Egypt        Vodafone (a)                  96              96          96                 4
TOTAL                                      96              96          96                 4
CONTROLLED GROUP TOTAL                     89              95          92                 8




1   Active customers are defined as customers who have made or received a chargeable event in the last three
    months or, where information is not available, defined as customers who have made a chargeable event in
    the last three months (indicated by (a)).

2   No customer activity information is presently available in Albania, where network services commenced in
    August 2001.  In Japan, customer activity information is only presently available on a total customer
    basis.

*   Listed subsidiary still to report.



VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES
MONTHLY REGISTERED BLENDED ARPU FOR THE 15 MONTHS TO 31 MARCH 2002


Country               Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec   Jan   Feb   Mar

Germany        EUR     27    24    27    24    25    25    26    26    25    26    24    24    25    23    25
Italy 1        EUR     28    25    30    28    29    30    31    30    28    29    27    28    29    26    30
Japan 2        JPY  8,100 8,600 7,200 8,100 7,600 7,700 7,500 8,100 7,800 7,400 7,800 7,600 7,500 7,200 7,600
United         GBP     24    23    24    22    24    23    23    24    23    24    23    22    23    22    24
Kingdom 1


ARPU INFORMATION FOR THE 12 MONTH PERIOD TO 31 MARCH 2002


                                                               ARPU 3

COUNTRY       OPERATOR                    LOCAL        REGISTERED       REGISTERED       REGISTERED
                                       CURRENCY           PREPAID         CONTRACT            TOTAL
NORTHERN EUROPE

UK            Vodafone 1                    GBP              118              555              276
Netherlands   Vodafone                      EUR                *                *                *
Sweden        Vodafone                      SEK                *                *                *


CENTRAL EUROPE

Germany       Vodafone                      EUR              110              559              298
Hungary       Vodafone                      HUF           37,895          198,069           53,417


SOUTHERN EUROPE

Greece        Vodafone                      EUR                *                *                *
Italy         Omnitel Vodafone 1            EUR              297              769              345
Malta         Vodafone                      MTL               94              913              170
Portugal      Vodafone                      EUR                *                *                *
Spain         Vodafone                      EUR              148              639              371


ASIA PACIFIC

Japan         J-Phone Vodafone              JPY              N/A              N/A           91,903
Australia     Vodafone 1                    AUD              331              877              688
New Zealand   Vodafone                      NZD              287            1,812              636


MIDDLE EAST AND AFRICA

Egypt         Vodafone 1                    EGP              807            3,068            1,079


1.  Prior to the current quarter, monthly and annual ARPU for the UK, Italy, Australia and Egypt were slightly
    understated compared to other Group operators due to the exclusion of certain distributor discounts on
    prepaid top-up cards from prepaid customer revenues.  The impact on these operators of the alignment to
    the Group's methodology of basing prepaid customer revenues on the face value of top-up cards has been to
    increase the previously disclosed registered total ARPU for the 12 months to 31 December 2001 as set out
    in the table below.  In addition, as a result of the UK and Egypt now analysing incoming calls for
    activity purposes, incoming interconnect revenue is now able to be more accurately attributed to prepaid
    and contract revenue, substantially accounting for the revisions to 12 month contract and prepaid ARPU to
    December 2001 detailed below.



                                       RESTATED ARPU FOR THE 12 MONTH PERIOD TO 31 DECEMBER 2001

COUNTRY                                    LOCAL            REGISTERED         REGISTERED         REGISTERED
                                        CURRENCY              PREPAID            CONTRACT            TOTAL

UK                                           GBP                125                552                278
Italy                                        EUR                298                763                345
Australia                                    AUD                342                880                701
Egypt                                        EGP                939              2,958              1,192


2.   J-Phone monthly and annual ARPU have been rephased to reflect the impact of a 13% reduction to
     mobile-to-mobile inter-operator connection fees, effective March 2002 and applicable in arrears for the
     period from April 2001 to March 2002.  The impact of this rephasing has been to reduce previously
     disclosed registered ARPU for the 12 months to 31 December 2001 from Yen 94,331 to Yen 93,550.


3.   ARPU is calculated for the 12 month period to 31 March 2002 and excludes handset revenues and connection
     fees.


*    Listed subsidiary still to report.


           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

             NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES

PROPORTIONATE BASIS
                                      12 MONTHS TO 31 MARCH 2002             MARCH 2002 (MONTH ONLY)
COUNTRY       OPERATOR             MESSAGING     INTERNET      TOTAL      MESSAGING   INTERNET      TOTAL
                                       DATA         DATA        DATA          DATA        DATA      DATA
                                                                                             
NORTHERN EUROPE

UK            Vodafone 1               10.6%         1.2%        11.8%       12.3%        1.1%       13.4%
Others                                  6.3%         0.2%         6.5%        7.8%        0.3%        8.1%
TOTAL                                   8.8%         0.8%         9.6%       10.4%        0.8%       11.2%

CENTRAL EUROPE

Germany       Vodafone                 13.9%         0.5%        14.4%       14.5%        0.7%       15.2%
Others                                  6.8%         0.4%         7.2%        7.4%        0.5%        7.9%
TOTAL                                  13.0%         0.5%        13.5%       13.6%        0.7%       14.3%

SOUTHERN EUROPE

Italy         Omnitel Vodafone 1        8.5%         0.2%         8.7%        9.5%        0.3%        9.8%
             
Others                                  7.6%         0.1%         7.7%        8.0%        0.1%        8.1%
TOTAL                                   8.1%         0.2%         8.3%        8.8%        0.2%        9.0%

AMERICAS

United States Verizon Wireless          0.1%         0.5%         0.6%        0.1%        0.5%        0.6%
Others                                     -            -            -           -           -           -
TOTAL                                   0.1%         0.5%         0.6%        0.1%        0.5%        0.6%

ASIA PACIFIC

Japan         J-Phone Vodafone 2        5.6%         9.5%        15.1%        6.6%       13.2%       19.8%
Others                                  6.1%         0.3%         6.4%        7.6%        0.4%        8.0%
TOTAL                                   5.7%         7.6%        13.3%        6.8%       10.8%       17.6%

MIDDLE EAST AND AFRICA                  3.3%         0.1%         3.4%        3.7%        0.1%        3.8%

PROPORTIONATE GROUP
TOTAL 3                                 7.0%         1.7%         8.7%        7.9%        2.4%       10.3%


STATUTORY BASIS


CONTROLLED GROUP TOTAL 3                  9.5%         1.6%        11.1%        9.8%        3.7%       13.5%



1   Prior to the current quarter, monthly and annual data percentages for the UK and Italy were slightly
    overstated compared to other Group operators due to the exclusion of certain distributor discounts on
    prepaid top-up cards from prepaid customer revenues. The impact on these operators of the alignment to the
    Group's methodology of basing prepaid customer revenues on the face value of top-up cards has been to
    reduce the December 2001 reported annual total data percentages for the UK and Italy from 10.1% and 8.2%
    to 10.1% and 7.9% respectively and the December 2001 monthly total data percentages from 12.9% and 11.1%
    to 12.7% and 10.7% respectively.


2   With effect from the quarter ended 31 March 2002, J-Phone has allocated bundled airtime for the year to 31
    March 2002 between voice, messaging and internet data revenues on the basis of actual usage, having
    previously included all such bundled airtime in voice revenues.  In addition, J-Phone monthly and annual
    ARPU have been rephased to reflect the impact of a 13% reduction to mobile-to-mobile inter-operator
    connection fees, effective March 2002 and applicable in arrears for the period from April 2001 to March
    2002.  The annual and monthly percentages for December 2001 on this new basis were 13.4% and 16.0%
    respectively compared to the previously reported 12.3% and 13.8% respectively.


3   The impact of the changes in (1) and (2) above on the previously reported Group percentages were to
    increase the proportionate Group total annual and monthly percentages from 7.8% and 9.3% to 8.0% and 9.7%
    respectively and to increase the statutory controlled Group total annual and monthly percentages from
    10.1% and 12.2% to 10.2% and 12.7% respectively.



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