New Organisational Structure

Vodafone Group Plc
06 April 2006


6 April 2006



                    NEW ORGANISATIONAL STRUCTURE AT VODAFONE

Vodafone Group Plc ('Vodafone') today announces changes to its organisational
structure including some new appointments which will be effective from 1 May.

The overall objective of the new structure is to focus the business according to
different market and customer requirements. There are three key principles to
the new structure:

  * To drive operational benefits and cost reduction from local and regional
    scale in more mature markets

  * To drive profitable growth from the company's emerging market portfolio

  * To position the company to capture new revenue streams by extending its
    reach into converged and IP services

As a result, the operations of the Group will be managed through three new
business units:


Europe

The CEO of this unit will be Bill Morrow, currently President of Vodafone's
business in Japan. It will contain all Vodafone's principal European markets
including Germany, Italy, Spain and the UK. Given the high penetration levels
and competitive nature of these markets the unit will focus on leveraging its
unique regional scale and reducing costs. This unit will also include the global
technology and marketing functions.

With the increased focus on operational efficiency, Tim Miles will move from his
role as Chief Executive of Vodafone UK to become Chief Technology Officer. He
will be succeeded by Nick Read, currently Chief Commercial Officer in Vodafone
UK. In addition Frank Rovekamp has been appointed Chief Marketing Officer.


Central Europe, Middle East, Asia Pacific and Affiliates

The CEO of this unit will be Paul Donovan, currently Chief Executive of OVS
(Other Vodafone Subsidiaries), and will contain the Group's Emerging Markets and
other Vodafone operations. It will have a particular focus on profitable growth
in emerging markets. These are grouped into three clusters to maximise the
benefits of regional focus.

This unit will also include the Group's joint ventures, affiliates and
investments. Notably, Verizon Wireless, China Mobile, Vodacom and SFR. The key
focus will be on maximising performance and increasing, where possible, the
benefits of being part of the Vodafone Group.


New Businesses and Innovation

This unit will be led by Thomas Geitner as CEO. He is currently the Company's
Chief Technology Officer and an Executive Director. This unit will focus on
converged and IP services in order to deliver new revenue streams as Vodafone
seeks to provide innovative services to its customers.


Commenting on today's announcement, the Group Chief Executive Arun Sarin said:

'This new structure is an important step forward for the Group as it is aligned
with our evolving strategy and addresses the different priorities across the
Group. It will enable us to continue to outperform our competitors as the
changes deliver a streamlined and simple structure with a clear focus. By
creating three new business units, and with an increased focus on costs, we are
reflecting the different approaches that will be required to continue to
succeed, both in terms of our existing operations and in capturing new revenue
streams for the future'.


                                      Ends


For further information:

Vodafone Group

Investor Relations
Tel: [phone]

Media Relations
Tel: [phone]



Note to Editors

Biographical details of new appointments


Bill Morrow

Bill Morrow was appointed President of Vodafone K.K. on 1 April 2005. Prior to
this appointment, Bill was Chief Executive of Vodafone UK Ltd. and before taking
this position in the U.K., he was President of Japan Telecom.

With over 25 years in the telecommunications industry, Bill has held a variety
of leadership positions in both new and evolving telecommunication companies. He
has held senior leadership roles in the USA, Asia, and Europe. For the past 10
years he has been affiliated with the Vodafone Group.

Prior to joining Vodafone, Bill was located on the outskirts of California's
Silicon Valley and managed a variety of functions within Pacific Bell.


Tim Miles

In August 2001, Tim Miles joined Vodafone New Zealand as Director of Business
Markets and was appointed Managing Director of Vodafone New Zealand in 2002.
Over this time period, Vodafone New Zealand significantly increased its market
share, becoming the number one operator. On 1 April 2005 Tim Miles joined the UK
business as Chief Executive Officer and is a member of the Vodafone Group
Executive Committee.

Tim has over twenty years experience in the IT and Telecommunications industry
having worked in Asia, the United States and New Zealand for IBM, Unisys and
Data General. He held the position of Managing Director of Unisys New Zealand
from 1995 - 1999.

Tim moved to the United States to lead a Global Task Force reshaping Unisys 'Go
to Market'. He was appointed Vice President Operations, Global Industries in
2000 and during that time took responsibility for the Telecommunications
business.


Nick Read

In 2002, Nick Read joined Vodafone UK as Finance Director after a year as Chief
Financial Officer of Vizzavi Europe. In 2003, Nick was appointed Chief
Commercial Officer. As CCO, Nick is responsible for the Consumer and Wholesale
businesses.

Before this Nick held various positions at J Sainsburys, BAA Plc and Dixons
Stores Group, before he moved onto Federal Express Worldwide.

During Nick's ten years at Federal Express, he held a number of senior Finance
roles including Chief Financial Officer for the EMEA region based in Belgium and
Vice President Financial Strategy & Planning Worldwide based in Memphis.

He returned to the UK in 1999 as Chief Financial Officer for Miller Freeman
Worldwide (the major division of United News & Media plc) playing a key role in
shaping the Group's transition from UN&M to United Business Media plc.


Frank Rovekamp

Frank Rovekamp was appointed Global Director of Consumer Marketing with effect
from 1 February 2006, and following the announcement on 8 March 2006 of the
departure of Peter Bamford, Vodafone Group Chief Marketing Officer, Frank
assumed Peter's responsibilities on an interim basis.

Frank joined Vodafone four years ago as Marketing Director and a Member of the
Management Board of Vodafone Netherlands. He then moved to Vodafone Germany
taking the post of Chief Marketing Officer and member of the Management Board.

Before joining Vodafone, Frank was President and CEO of Beyoo, an internet based
travel agency. Prior to that he was Chief Marketing Officer and held other
senior positions within KLM Royal Dutch Airlines in Amsterdam and New York.


Paul Donovan

In 2005, Paul Donovan was appointed Chief Executive Officer for Other Vodafone
Subsidiaries (OVS), comprising a number of Vodafone's operations including those
in emerging markets. He joined Vodafone UK in 1999 as Managing Director -
Commercial, and in 2001 was appointed CEO of Vodafone Ireland. In 2004, he
assumed the additional role of Global Director of Business Integration, leading
One Vodafone, the Group's business transformation programme.

Paul has over 15 years experience in the telecommunications and IT industries,
gained at Apple Computer as Marketing Director for the UK and Ireland, at BT as
Head of Business Marketing and Director of On Line Services, at Cable and
Wireless subsidiary One2One as Commercial Director, and as Chief Commercial
Officer at Australian telecoms provider Optus Communications.

He began his career at the Mars Group, before becoming Marketing Director at
Coca-Cola and Schweppes Beverages in 1989.


Thomas Geitner

Thomas Geitner joined Vodafone in 2000 as an Executive Director, with
responsibility for establishing and managing Global Products and Services. In
this position Thomas was responsible for establishing Vodafone as a global
brand, for the creation and successful launch of Vodafone live! in 2002 and the
establishment of a global supply chain organisation.

In July 2003, Thomas was appointed Vodafone's Chief Technology Officer. In this
capacity he initiated and led the One Vodafone programme, established a set of
shared service organizations and created the Group's leadership position on 3G
across Europe.

Prior to Vodafone, Thomas was leading a number of engineering businesses and
later was responsible for telecommunications at RWE Group and was a member of
the Management Board. He also held the position of CEO of Otelo Communications
GmbH and E-Plus, two German telecommunications companies.



About Vodafone

Vodafone is the world's leading mobile telecommunications group with operations
in 27 countries across 5 continents, as well as 32 partner networks. As at 31
December 2005, Vodafone had 179 million proportionate customers worldwide. For
further information, please visit www.vodafone.com.

(c) Vodafone Group 2006. VODAFONE, the Vodafone logos and Vodafone live! are
trade marks of the Vodafone Group. Other product and company names mentioned
herein may be the trade marks of their respective owners.





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