Acquisition

WPP GROUP PLC
15 July 1999


  WPP Group plc acquires PFour, a leading UK strategic marketing
                 consultancy in financial services

WPP  Group  plc  ('WPP')  has acquired PFour  Consultancy  Limited
('PFour'),  is  one  of  the  UKs  leading  strategic   marketing
consultancies which specialises in financial services.

PFour  was  founded  10 years ago and operates  in  the  UK,  with
coverage in North America, Europe and Australasia.  PFour develops
programmes  in the areas of brand strategy, customer segmentation,
salesforce   re-organisation,  partnerships  and   alliances   and
marketing orientation.  Its client base includes over 50 financial
service  organisations, including 30 companies in  the  FTSE  100.
For  the year ending April 30th 1999, revenues were £3,341,943 and
net assets at April 30th 1999 were £346,000.

PFour  will  continue to be run by its founding  directors  Conrad
Free, Sarah Denby-Jones, Louise Thompson and Trace Allen.

Commenting   on  the  acquisition,  Conrad  Free,  PFours   Chief
Executive  said,  'We believe that the global nature  of  business
today  means  that  we  need increased international  presence  to
accelerate  our  growth  and enhance our ability  to  service  our
clients.   Being part of the WPP Group also provides  us  with  an
exciting opportunity to expand our global client base.'

The  acquisition  of  PFour complements WPPs  activities  in  the
faster  growing  segments of the communications services  industry
such  as  financial services, telecommunications, healthcare,  hi-
tech  and retailing.  It also offers opportunities to develop  co-
operative  activities  across  WPPs information  and  consultancy
business and its specialist communications consultancies.

For further information please contact:

Feona McEwan at WPP, London
Tel: + 44 171 408 2204

Conrad Free at PFour Consultancy, London
Tel: + 44 171 924 3233